
The human buyer may be disappearing faster than most SaaS companies realize. After comments from Insight Partners co-founder Jerry Murdock about the rise of AI agents making purchasing decisions, a bigger question emerges: what happens when software is no longer evaluated by people? For decades SaaS companies built products, interfaces, and sales motions for human decision makers. But if autonomous agents begin researching, testing, and selecting vendors, the entire model of SaaS marketing and sales could change.