On this episode of Talking Business Now, Southern Caramel founder Sarah Smith joins host Kelly Scanlon to share the entrepreneurial journey that has taken her from the Space Coast of Florida to caramel industry entrepreneur.

Employed as a project manager and scheduler in the aerospace industry, Smith enjoyed making caramels as gifts for her family and friends. After the birth of her daughter, she decided to launch a business making and wholesaling the caramels. Sales rocketed, and soon she moved from her home-based operation to a commercial kitchen. The Central Florida company's growth trajectory included expanding into local grocery markets, online sales, and eventually retailers across the country.

Tune in to discover insights into:

How a nearly devastating challenge involving shelf life became a selling point for the caramels.
The importance of aligning your business location with your business model.
One of the most important considerations when taking on a business partner.
Why the company donates at least 10% of total sales dollars to nonprofit organizations.

Southern Caramel has been featured in Forbes, Cooking With Paula Dean, Authority Magazine! and several other media outlets.

CONNECT WITH SARAH SMITH AND SOUTHERN CARAMEL

Facebook: https://www.facebook.com/Southern-Caramel-343804439118770
Twitter: @handmadecaramel
LinkedIn Profile: https://www.linkedin.com/in/sarah-smith-1a7b78a

RESOURCES

Episode Transcript: https://interrobangsolutions.com/caramels-launch-entrepreneurial-journey-for-aerospace-worker/

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