Claudia Harvey is an avid gardener. But she was also a businesswoman who liked having her nails and hands in good shape at the office. After mentioning her frustration to a friend at a backyard Labor Day BBQ in 2007, she realized there was a marketplace need for gloves and other products that would protect women as they gardened. With that conversation, the seed for Dig It Apparel, a line of outdoor living products, was planted. After a year of research in which Harvey discovered that both the gardening industry and the nail salon industry were growing—and that the same women were customers in both industries—the company launched in spring 2009 in Canada. Initially, Dig It Apparel offered one product—a line of niche handwear. The company has since expanded its product line and its geographical reach.

Harvey joins Talking Business Now host Kelly Scanlon to share her entrepreneurial story, which has taken her on a journey from a small town outside Toronto, Canada (where Dig It is headquartered) to global serial entrepreneurship with products in Home Depot Canada, Lowes Canada, nurseries, lawn and garden centers, pharmacies, hardware stores and other outlets throughout the world and offices in Buffalo, New York, and Brisbane, Australia.

In late 2020, Dig It purchased Suncayr and its product SPOTMYUV, the world's first clinically proven UV detection sticker that provides users with a reminder of when it's time to reapply sunscreen based on personal indicators. Claudia is also an investor, best-selling author, speaker, and philanthropist.

Tune in to discover:

How her mom's life journey inspired her own journey.
Insights Harvey has gleaned from her various entrepreneurial endeavors.
What her deal with Kevin O'Leary taught her about business, including being included as the "perfect pitch" in O'Leary's book "The Cold Hard Truth."
Harvey's experience as a contributing author of “America's Leading Ladies,” alongside Oprah Winfrey and Melinda Gates.
How to apply Harvey's Three Pillars of Possibility to lead a fulfilling, well-rounded life.
Harvey's system for helping businesses adopt the right strategies to move forward.
Harvey's advice for making your money work for you.
Why social entrepreneurship is important to Harvey and how she's incorporated it into her product line.

WHAT CLAUDIA HARVEY IS TALKING BUSINESS NOW ABOUT

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CONNECT WITH CLAUDIA HARVEY

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