Tamsen is back again for another episode with Jason! They delve into the intricate dance of driving and adapting to change. . Together, they explore the depths of handling change — from personal upheavals to organizational shifts, emphasizing strategies that foster lasting transformations without coercion.

"If you act from a presumption that your audience is smart, capable, and good, you open up pathways for understanding and acceptance that are otherwise closed."

With over 25 years of experience in persuasive message design, Tamsen Webster is known for her unique approach to creating transformational change. Her work focuses on helping others learn the simplest, strongest ways to build the stories that partners, investors, clients, and customers will tell themselves—and others. It has also helped leaders at major purpose-driven organizations such as Johnson & Johnson and Harvard Medical School drive action from new and novel ideas.

As the Idea Strategist for TEDxCambridge (now TEDxNewEngland), Tamsen has honed her expertise in crafting messages that resonate quickly and deeply. She’s been the principal of the boutique message design practice she founded in 2016, helping hundreds of clients and audiences connect with the stakeholders that propel new ideas forward.

In 2023, she founded the Message Design Institute, an online learning and development hub that equips leaders and organizations with the knowledge and practical tools they need to craft persuasive messages on their own.

She is the author of the critically acclaimed Find Your Red Thread: Make Your Big Ideas Irresistible and the forthcoming Say What They Can't Unhear: The 9 Principles of Lasting Change, which offers a new, principles-first approach to persuasion.

http://messagedesigninstitute.com
http://TamsenWebster.com

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