We are back with a new episode of Talking to Smart People! I know I was just in your inbox yesterday with the latest Smart Cooks on White Hot Chocolate, but I wanted to get this lovely chat about flowers out to you on Valentine’s Day proper.

A brief programming note: No Smart Cooks next week as I’ll be on February break with the family! Going forward, I’m going to experiment with alternating traditional Smart Cooks recipe newsletters and Talking to Smart People podcast newsletters, so you’ll get one send every Wednesday. I’ve realized creating an original recipe every week, plus the bi-weekly podcast is too chaotic for this current moment of my life, and my goal is to be as consistent as possible.

Now, let’s talk flowers. And Jeffrey Pratt. I met Jeffrey at lovely dinner hosted by our mutual friend Alice Saunders of Forestbound design. When we talked about him doing a photoshoot for not just co. he jumped right in and asked if he could also do the flowers. He’s a kind, creative, go-getter, and after we had a ton of fun on that no-budget shoot, I wanted to learn more.

Tune into our chat to hear about the path from living on his family’s farm, to forays into photography and modeling, and then throwing himself into building his floral design business out of a VW van. You’ll also get some takeaways for arranging flowers at home, and keeping florals fresh, plus advice on following your own creative path.

Smash that play button up top, or listen to Talking to Smart People on Apple Podcasts, Spotify, or wherever you get your podcasts.

Sometimes it takes a while for Apple and Spotify to sync up after this episode is published on Substack, so if you are someone who hurries over there to listen, thank you for your patience!

Thanks for reading Smart Cooks! This Valentine’s Day, I would LOVE for you to forward this email to a friend, and subscribe for free if you haven’t already! X0

Follow Jeffrey on Instagram @farmandson and follow me @catherinesmart_

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smartcooks.substack.com

Floral Designer Jeffrey Pratt Finds Beauty Wherever He Goes

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