If you’re working in marketing or social, these days, it often feels like you’re expected to show up publicly, build an audience, and have a point of view of your own.

So when did that happen? And is it actually required?

This week, Chris Savage sits down with Carmen Vicente, Content and Social Lead at Slate who’s done both—led content strategy for brands and showed up as a creator in her own right.

Together, they unpack:

Why personal accounts now outperform company channels

What you learn when you’re the one hitting publish

And the real tradeoffs that come with being more visible online

They also explore how algorithms—not just culture—are driving this shift—and why this might be less about personal preference and more about how the system works today.

If you’ve ever wondered whether you need to start building a personal brand, this episode is for you.

Links to learn more:

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Do Marketers Need a Personal Brand? (with Carmen Vicente)