Video isn’t just growing—it’s changing, fast. And if you’re investing in it, the rules probably feel a little unclear right now.

So instead of guessing at what’s working, we went to the data. Wistia surveyed nearly 1,000 video professionals for our 2026 State of Video report—and in this episode, Chris Savage sits down with content strategists Sam Balter and Meg Dalessandro to crunch the numbers, share surprising stats, and discuss the most compelling takeaways.

They cover why distribution is becoming just as important as creation, how AI is changing who makes video, and why engagement—not views—is now the metric that matters most.

If you’re making videos for your brand, this will help you understand what to filter out, where to double down, and what to focus on next.

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