Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.

But today, it feels like every podcast has a camera attached.

In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.

Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.

They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.

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What Happens When Podcasts Become Visual (with NPR’s Brittany Luse)