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A
The biggest thing that I can say is consistency, but also authenticity and being okay to be vulnerable. If you're not okay to put yourself out there and tell more about your personal life, people aren't going to connect with you as well. As much as you look like you're having this perfect life on social media and it does get lonely, it does get frustrating that we have to keep showing ourselves like hello everybody and welcome back to Tall Blonde.
B
Foreign.
A
And welcome back to Tall Blonde. Now we are getting comfy and cozy today. Okay. Because we are on our first ever brand trip. I came back to Toronto and I went to one of our events and I met someone there who I am actually rooming with here on this brand trip. I want you guys to welcome Kyla1 get in here. We have to go out after this. We have to go hard after this and we could definitely take use a nap because we are in Las Vegas, baby.
B
I'm a grandma, you guys.
A
Okay, so I'm gonna let you explain a little bit of you and who you are to them. Give a little background but don't get into why you started content creation yet. Right?
B
Okay. Well, hi guys. I am so nervous to be here. I literally told Sarah I need a shot before coming on here. But I'm Kyla, I'm a girl from Toronto and I do content. I do like wellness kind of content. But honestly it's whatever I feel like and whatever my audience likes.
A
A lot of firsts for us both.
B
Yeah.
A
And it's exciting. But let's get into why both of us even started getting into content creation full time. Because you had a full time career and I had a full time career before this. Yes. We obviously both hoped that we'd, you know, probably make it here. I don't even know if you did. You can talk about that. But I had it probably in the back of my head for a bit, but I never thought so. So I was in a PR manager before content creation and I've only done full time content creation since I've been back to Toronto which is two months as of November 1st. So it's very new to me.
B
You're killing it. Like I have to say that. Yeah, like I guess like I said before, I worked in finance after graduating and then started doing content creation during that job. Co workers saw my content and made fun of me. But that's another story. But yeah, I just kind of continue doing it because I love it and it somehow turned into a job and now we're here. But I like also I, like, love YouTube. Like, I'm a YouTube fiend. I grew up with YouTube, so I always loved watching content creators, but I never thought that I could be one. But here we are. Like, I. Yeah, I can't believe it's a job. I can't believe you can even call this a job. Right? Really, because it just feels like a fake job. But it is work. Like, it definitely is work.
A
And especially, like, even when we're taking content outside and things or just on this trip and because that's what we're supposed to be here to do on this, I guess for us, this is a business trip. This is crazy.
B
Like, in Vegas for a business trip.
A
Literally, it's like people are at where. What's it called? The place across the street.
B
The convention center.
A
Yeah. So people are at the convention center fully doing their business trip, and this is our sort of business trip.
B
We're sitting in this hotel room looking at a camera and talking to you guys.
A
And this is work, Literally. But at the same time, it's not all fun and games. Like, as much as you look like you're having this perfect life and stuff on social media, and probably so am I. It does get lonely. It does get frustrating that we have to keep showing ourselves. Like, we had a conversation the other day about how our skin was perfect a week ago, and then you start to break out and you still have to post on Instagram and Tick Tock and every single platform ever. It's not comforting.
B
Oh, no. Honestly, I just like being super transparent. I have never felt more critical about my looks till this year. Because just, like, staring at yourself on camera, on video, like, there's nothing to hide, nothing to, like, edit, edit. Like, no filters. And it's a lot sometimes. Like, yeah, just being super honest. Like, I've thought about getting plastic surgery. Not before. Like, before content creation, I had obviously insecurities, but like, now, honestly, they're. They're blown out of proportion. But, you know, like, we work on that. Like, it's something that you gotta, like, work on. But yeah, content creation is fun, but there definitely are times where it's like, like, lonely. Like you were saying. We're talking about, like, I mean, most jobs. Like my previous job, you go into an office, you have, like, people you work with. Yeah. And you're surrounded by every. Like, you have co workers you can go to lunch with, and, like, you can just like, literally turn your chair around and be like, hey, like, how are you doing? Like, I. I need someone to talk to. Like, let's just chill like for a bit and not work, go to lunch with. Yeah, but like when you're a content creator, like you're literally, at least for me, like I'm literally in my apartment all day when my fiance goes to work. Like I say bye to him and then I'm just like with me and my camera and my laptop and doing our thing. I have two birds. So with my birds too, they keep me company. But yeah, like it's very different from a traditional job. And for some people, like, you're outgoing, like you're super outgoing. I feel like you feed off of people's energy. So I can't imagine like how that is for you. I'm a bit of an introvert. So like I do need my alone time, which is nice. Which I thought was like, oh my goodness, like this is a match made in heaven. Like I'm literally by myself all day. But even introverts need some socialization.
A
No, true.
B
But yeah, like it's, it's, it's a gift. It's a gift. It's a gift. Yeah.
A
And even with you mentioning that you've even thought about getting plastic surgery, dude, I have to. The fact that you just brought that up, I forgot. Like when I was started seeing myself every single day on videos and stuff, I wanted to get lipo360, I wanted to get my chin done, I wanted to get under eye filler because we look at that every single day.
B
Oh yeah, 100. And like, I think also online, like you see all these like amazing, like perfect faces, then at least for me, I'm like, oh my God, I don't fit in. Like my face isn't, I don't know, I don't feel like I have an image of like what a content creator looks like and I'm like, oh, I need to fit that mold of like, you know, perfection. Yeah, like perfection. And honestly, no one is perfect. Like there's so much that you don't see. Like me without makeup versus me with makeup right now. Like I look like two different. But yeah, like, like this literally the tiniest things, like even like my nose, like my nostrils, like things like I would never think about before, but it just, I guess comes with the territory and you just kind of learn to. It's like a self love journey that you're on and it is.
A
And I mean for me, I don't know about you and you're have to touch on this with you, but I think surrounding myself with people and understanding that nobody's perfect has changed my view on even myself. Like, I, the only biggest competition that I have is me and you have more followers. Me followers than me on one platform. I have more than you on another platform. Doesn't mean that we're competing in any way and it doesn't mean that we need to, what's the word? Like kind of look at and compare each other in any sort of way. It's totally you versus yourself to get better, me versus myself to get better. And that's what I had to think about.
B
Yes, 100%. I feel like, like a lot of like workplaces have a bit of toxic competition, at least in my previous job. Like, who's gonna get the promotion, who's not, whatever. So like stepping away from that and like doing your own thing. As a content creator, it's easy to like, see other people online and be like, oh my goodness, like she's growing so much faster than me. Like, what's wrong with my content? What's wrong with me? And it's really on. Yeah. Like it's a journey. It's, it's, it's something that you literally. I don't even know how to. Yeah.
A
Work on it.
B
Yeah, it's 100% mentally. Yeah. Yeah. Like everyone is on their own journey and like, even with like any other, like, everyone's life is so different. Like you might go to the same school and then end up in completely different positions. Right. Like as a content creator, you can't compare yourself to other content creators because that is just a losing battle. There's always going to be someone who's bigger. I don't know, faster, stronger, has bigger, team can do more. But honestly, like, as long as you do what resonates with you and like, feels authentic to you, I feel like that's how you know, like, you're doing the right thing. Cuz if you're trying to like, compete and like, keep up, you, you'll never, you'll never be happy, you'll never be happy. You'll lose, you'll lose yourself and also you'll lose like, like the reason why you started creating content. Like when it becomes a competition, like, it's not as fun. It's definitely not as fun.
A
And I even lost myself in New York because I was kept competing but, and that's a whole different story. But with content creation, I kept seeing people's stories. Like, I don't even know who it was. Big content creators in Toronto being like, oh, you're going to an event, why didn't I get Invited. How come I didn't get that pr? And you compare yourself. And it's so hard not to, of course. But. But at the end of the day, it's. It's not healthy. Like, you're probably just not on a random list because you didn't post a photo that month that tagged them in it.
B
Like, no, literally.
A
So it's not anything to be ashamed of. And you are totally on your own journey. We are our own brands. We are entrepreneurs in our own right. And I didn't see that for the longest time. I had imposter syndrome, and I had no idea. Like, I just hit 100k on Instagram. Like, how? Like, who is even there? I don't feel like I deserve that. I feel as though I'm, yes, doing well and posting a lot, but I don't understand how that many people are on my team.
B
Right, right. Well, first off, you're killing. It can let me, like, acknowledge that, like, I love Sarah's content, but, yeah, like, I feel like, as a content creator, since it just feels like almost a fake job, like a fake industry. Like, I hate calling it a job, but I guess at the end of the day it's kind of a job. Like, it just doesn't feel like a real job. So a lot of the times we deny it as one and then deny, like, successes like that. Like, hitting 100k, like, that is a big deal. Like, that's huge. But, like, it since it also isn't, like, something you can, like, really, like, grasp. Like, it's not like an award that you get like a trophy. It's kind of. It's hard to, like, really tap yourself on the back and be like, hey, like, I did the work. Like, I deserve it.
A
And people don't even notice it because.
B
Not at all. Oh, no. Yeah. People don't pay attention to that at all. But also, like, I think. I don't know about you, but, like, my parents don't really consider this as, like, a job or a viable career. Yeah. Even understand it.
A
Yeah. Get it. They don't get how you make money.
B
Yeah. No.
A
So it's a little bit different in a sense of. You understand, you were in finance before. People understand how finance works. People understand that once you. I don't even understand it. So I don't know why I think I'm the one that can explain this. But they understand that you can get somewhere and then you can move up from it. Right. But in social media, to us, it's the wild west. Yeah. It is the Freaking wild west. And we don't even understand 100% because it's still getting made, it's still legit.
B
I feel like things change every single.
A
Day and like the algorithms freaking change. We're trying to keep up. Honestly, I feel like in a sense we're a bit of a marathon runner. No, we are not even a tr. We're a trapeze.
B
Say this.
A
Trapezist. Trapezist.
B
Yeah. A tr. Yeah, Trape.
A
Trapezis. We are trying to figure out how to jump from one hoop to the next and make it without falling into a fire pit. That is what it is. But at the same point, I nailed it with that one. Analogies and me, we are one. But at the same point, the whole sense of like the goals and the things that you set it is followers or engagement or brand deals and 100k on Instagram. I mean, I didn't try on Instagram for the longest time and that's why I'm a bit slower. So I really am trying and I'm putting a lot of effort into it. But with that being said, a goal for content creators is like you're kind of put into a different bracket of income that you get paid from brands and things from, you know, 0 to 100, then 100 to 200, then 200 to 300. Like you get paid differently.
B
Yeah, it is. I mean, I hate to acknowledge it cuz obviously like followers are just like, it's just, just a number. I mean, it's more than just a number because it's real people and like, who like engage in stuff. But at the end of the day, like how people make their income as a content creator is a lot of the times from like brand deals. And like brands pay you based on your following your engagement rates. Like, they. I don't even know how they do it because I don't understand. But yeah, like they, they categorize you and like for some campaigns, like they only reach out to influencers who have like, say like over like, I don't know, 500k. And then for other campaigns they focus on people with like 10k. So it's really just like really different. And obviously they have like different budgets for that as well. But yeah, like to your point, like followers do kind of matter if you do want to, I guess, like support yourself, pay your rent, like live as a human being in Toronto. But yeah, like, it's, it's tough. Like that's why content creators want to grow, right? Like, the bigger you're following, the bigger I Guess your influence. And then the more you get paid and who doesn't like getting paid?
A
I mean, that's the goal here for everybody. We want food on the table, we want a light in our home. But at the same time, I just thought of when you were saying that it's the. So we. I love my followers. I think the fact that I am so raw and we have totally different content. Like, I could never do what you do. And you said, yeah, you.
B
One take wonder. I am sorry. So impressed. I literally watched her film a TikTok outside, like today and one take and she's done well.
A
I want, I want it to be natural.
B
It's so natural.
A
Like, I am not the person that writes out my content and like will read it verbatim.
B
Right. I. I, on the other hand, need a bit of a structure or guideline, like what I'm gonna say or else my brain just blanks in front of the camera, like legitimately.
A
I think, I think that our brains work very differently. I think that you have like a point form. Everything that you need to say for me, I'm just like, I'm just gonna keep talking and if you guys like it, great. If you don't like it, tell me about it. I'll try to fix it and I'll keep it in the back there. But frick. I don't know. But at the same time, I don't even know how we got on that tangent.
B
What were you talking about?
A
But what I was trying to say, I love that we got there circling back, is that it's crazy because guys, we make money on the most part, for the most part on brand deals. Correct? Can I say that? So we make our most of our money on brand deals. And the fact that my mother and my father, my sister, my brother and my brother's girlfriend and everyone close to me, my cousins don't comment and like those posts and they just scroll past them. F you.
B
I love that you're close.
A
Scroll back and comment on that. That is money right there. The fact that engagement that it gets determines whether or not I am going to get a brand deal with them again or any other brand. Because you know what brands do when they're thinking of collaborating with you? They look at the last collaboration that you did and how your engagement went. So like that photo of your friend that's doing, trying to get into content creation and she's posting something for an ad, even if it's gifted because she won't get money out of it if it's Gifted. If it doesn't go well, legit.
B
Fake friends. Fake friends.
A
Don't be a freaking fake friend. A fake family member, a fake supporter.
B
No, no, you're preaching to the choir because, yeah, like, that, like, is how we get paid. And it's so funny. I've saw so many Tik Toks talking about this, like, how. Yeah, like, people calling their friends out, whatever about not supporting them, but, like, that is how you support us as content creators, right? Like, likes and shares and things like that, like, do matter as long as.
A
You have the app. You have no excuse to not support me if you know I'm a content creator and you didn't see it that day. No. You should be checking at 8pm every.
B
Single night if you missed one legitimately for my content. 9am 9am you can take the day off. Exactly. Exactly. No, like, it's. Yeah, like, the way you support a constant creator is very different than, like, another job. Of course. Like, it really does. Yeah, like, you heavily rely on your audience, which is why we love our audience. Not just for that reason, but, you know, like, we love our audiences and when they do support us, like, it really, truly does mean a lot for both of us.
A
And talking about loving our audience, like, yeah, I tell so many personal stories, right? And guys, like, I love telling it to you guys, and I'm never gonna stop because I am so invested in what I do and I love sharing it with you. I genuine feel like it is my close friends that I'm speaking to. But it's hard. Like, it's hard to say that to you guys because I do get some backlash from people even if I don't use their names. So it's tough. It's tough and it's hard. I don't get all rainbows and roses from telling you guys all this. And I know you want to know more. That's why I'm giving it to you. And I have to suck up my pride and my insecurities to tell you these things, but I love it because I feel like I'm reaching at least two of you per post about something. If I'm talking about my anxiety, it's uncomfortable for me, but I feel like people will resonate. And if I can hit one of you, I've done my job. But it's not easy.
B
No, it's not like you're really putting yourself out there. And, yeah, we're talking about it like it. There is. There are consequences to some actions of, you know, being so public online. What was the Question you asked me, what was it? Oh, yeah. Like, I was asking Zara if she would go for, like, if it was. If he was a perfect guy for her, but he was, like, not comfortable with her social media and, like, being, like, having an online presence. Like, would she still stay with him? But, like, he's literally the perfect guy, like, amazing. Like, chef's kiss amazing. Would she still be with him? And what was.
A
And my answer was, well, why don't you want me to be on social media? What are you trying to hide?
B
Preach.
A
Because I am so sorry, but if you're not running for President of the United States of America or what is it in Canada? We're. If you're not running for the Prime Minister, then I don't see your point. Because what is it that offends you so much for me to make content and post more than others on social media? Give me three good reasons and I'll think about it. But if you don't come to me with three good reasons, I'm not even thinking about it because I'm not pressed, because this is what I love to do and I love to make content. You're just butt hurt because you don't want to get caught up in this content and the girl that you're texting on the side are going to find you and call you out and message me about it. That's what.
B
No. 100%. Once she said that answer, I was like, this is it. Like, this is it. Yeah. Like, seriously, if a guy has problem or if anyone has problems with you posting your life online, your life online, what is their problem? Like, this is your choice. You love doing this. Like, we love doing this. Like, and we choose to be vulnerable. Like, obviously things can, you know, take a turn. Like, people can back. It can backfire in some ways. But, like, I mean, since we both love it so much, like, we're totally willing to do it. And I also feel like putting out content and, like, sharing your life, sharing your stories. Like, for me, I share a lot about, like, my skin because I've really struggled with it with eczema and things like that. And then also, like, anxiety. I also have anxiety. I feel like a lot of content creators have anxiety.
A
I think every single one.
B
I think every single, like, raging anxiety. But yeah, like, as long as, like, our hope is, like, at least one person can hopefully resonate and feel less alone and, like, feel more comfortable in themselves through learning. Like, through knowing that, like, another human being is going through the same thing. Like, that's really, it. Like, that's all that matters.
A
It makes you feel so much better about yourself. Okay, I have a scenario, and I need to know if you've been through this, and I can almost guarantee that you and everybody else that has ever been a content creator ever has been through it. So when you are thinking about saying something or you, let's say it's in skin and you are uncomfortable to post something, you're like, this is a. This takes a lot out of me because I'm nervous and I don't know what people are going to say or if they're going to think I'm ugly or if they're going to whatever they think or if they're me. In my case, you're going to think I'm crazy. Whatever are you, like, you post it, you turn your phone over and you just, like, throw it away and you walk away. You can't even look at the comments.
B
Thousand. Honestly, that's like, every single video I make, I can't even. I, like, I want to watch this podcast because I want to, but, like, I cannot stand seeing myself more than I need to. Like, I look at myself while I edit. Like, all day, I hear my voice, and I cringe at it. Like, if. If any of my videos turn on, like, randomly on my fiance's phone, I will run away. I literally run upstairs, go in the washroom, and, like, tell him to open the door when it's done.
A
I do not let.
B
Yeah.
A
I do not let people watch my content or creep me around.
B
Yeah.
A
When I'm in the room.
B
Yeah. No, like, I. I cringe. Like, I cringe. Like, not that it's like. I mean, honestly, my con. Some. My content is cringy, but, like, yeah, like, 100. I. Yeah. Like, I feel like every content creator goes through this. Like, also, it's like, I love reading comments, but I hate to say it. Like, one negative comment can really, really just, like, make or break my day. Yeah. Like, set you off. And, like, you don't. Like, you go in reading your comments, like, I don't know. I don't know about you, but, like, for me, when I go and read my comments, like, like, 99 of them are positive, but that one negative comment will literally set me off, like, from the entire day for the entire week. It'll just repeat in my head. And you really try not, like, to not let it get to you. But sometimes it does. Like, sometimes just things hit a cord and you, like, it's an insecurity. Yeah. 100.
A
So I'm not gonna say which podcast, but there was a podcast I took, I recorded and we're on episode seven right now. I guess we're recording, but we just launched the first one, one of these six. I feel horrible about myself. Like, I hate it. I haven't even been able to look at it through. I haven't even been able to look at the entire video. I called one of my team members for our like weekly call and I said, is it possible to only use the audio? Because we have a great message and I think it's a great episode, but I can't stand to look at myself.
B
And he was like, I feel like we notice things, but other people will watch it and be like, oh my God, she looks so good.
A
So that's what my roommate said. But no, like, bro, I. I'm watching this video and I'm literally turning. Like, you know when you close the laptop so hard, like you almost break the laptop? Because I'm so insecure, but I'm like, what is that thing on that side? That thing is me. Who is that? I'm like that. I don't know if I was hungover, bloated on my period, doing something crazy, but I looked disgusting in my eyes. And I understand I probably don't look disgusting to everybody, but I couldn't fathom it. But you know what I'm gonna have to do? Let it go and just post it. Because at the end of the day, we all have our bad frickin days. And will I ever wear what I wore in that episode again? No, never, ever. My life. I'll tell you off camera because I don't want them to know it. And then them go to the thing. Yeah, so yeah, that will never happen. But he goes, no, we can't just add an audio when every other episode has a video. And I go, so I just have to say fuck it. And he's like, yeah. So I'm saying fuck it. And you guys are welcome. I am not only being vulnerable with myself, vulnerable with my ex boyfriends, vulnerable with my mental health, vulnerable with everything, my trauma stories. I am now being vulnerable with my visuals.
B
Okay, first off, Sarah, I don't think you can ever look bad. Can we just like acknowledge that? Literal Barbie. But I get it. Like, I totally get it. I mean, 100%. Like, I. Every word, like word for word, every single week, I have a day where I, like, I literally cannot be on camera. But I have to. Like, I. I mean, I don't. But yeah, like you don't Want to not be on camera just because. Okay, no, wait, I take that back. I do want to not be on camera, but I do need to be on camera and, you know, like, I just have to suck it up. And I mean, those videos, I. I do look back at them, like, some of them, and I'm like, oh, wow, I was really hard on myself that day. Like, you know, like a year later, I look back, like, you know how you get those, like, random, like, even a month later, and you're like, oh, my God, like, why was I stressing so much? And like, you know, like, people like, maybe like, DM you and like, are like, oh, this video really helped. Whatever, whatever. So, yeah, like, honestly, like, I feel like making content you. It's really like, open your eyes to. I don't even know.
A
Do you, like, when you look at content, do you. You bank your content, Right? So you don't. Yeah, same day explain.
B
No. Oh, yeah. So I think a lot of content creators have, like, different, like, posting content schedules. For me, I do try to post like a bunch, like one day a week. I'll like, sorry, not post bunch, like, take a bunch of content, like, at once, literally. Because I hate getting ready. And I feel like I do need to look a little bit put together. Like, I'm okay with putting, like, doing content, like, in my PJs, like, without makeup some days. But, like, you know, like, I do want to feel a little more confident in myself when I make content. Yeah. Yeah. So to combat my laziness, I batch fill my content and you know, like, it's. It works for me. I know Sarah, like, she films, like, new content every single day. And I don't know how she does.
A
It because I'm in a different mood every day and I have a different feeling to the world every day and different things happen. I am a crazy person, okay? So weird things happen to me every single day and I need to talk about them and I need to charity with them because you guys will be the only people that will listen. Not only people, but I bug a lot of people in my life and FaceTime them randomly and they've had enough. Okay.
B
Yeah.
A
So I can now go to a source.
B
Yeah. No, I love that for you. I love that, like, some days I'm like, oh, my God, I need to pick up the camera, say something. But a lot of the times I'm like, I don't know. It's just like, it's just what worked for me. But I do hope to one day be like A one take wonder. Like, Sarah is herself, because I admire her, like, so hard. Because talk. Like, even though I'm a content creator, talking to the camera is just not that natural for me.
A
It's never gonna be easy.
B
Yeah, yeah, yeah. But we work on it. We work on it. Like you improve. Like you were saying how you filmed a podcast, like, when I don't during school. And like, you learned a lot from just like reviewing that and doing that. Yeah. And like, now you're like a professional podcaster. So here we are.
A
I don't know if we can go into it. You have a podcast, I have a podcast. Not a professional just yet, but we will get there. Okay. Set your goals high. So what is it? Reach for the moon so you land on the stars.
B
Exactly, exactly.
A
But at the same time, I do have respect for you because I don't even have the mental capacity to do. Like, we were taking a photo shoot the other day for this brand trip, and I don't know if you noticed, but I was like, at a certain point, I sat there and I was done. I do not have the mental capacity to sit there any longer. I do not have the mental capacity to pose. Like, I'm gonna break my neck. I can't. I was like, I can't do this anymore. So taking content, not only do I, A, think I don't have the mental capacity to think of that many things in one day, B, I don't have the physical ability to take that many things. C, I would get way too much anxiety if I had that many videos in my camera roll of different things. And D, I'd be a totally different human. Some days I wake up mad and I want to talk shit to the Internet. Internet. Some days I wake up so happy and I want to spread love, joy, positivity, rainbows, everything. Some days I'm like, you know what? I'm feeling sexy today. Let's do a sexy content. Let's talk about, you know, things that we're doing in the bedroom. I will have those different days, and I think that that is what I've tapped into and what helps in my content at least. But because our content is so different, I think you have the ability to bulk. And for me, I don't as much.
B
Yeah, Like, I think also the fact that you're, like, constantly talking to the camera, like, some of my content, I don't talk to the camera. Like how you grew.
A
Because a lot of people ask me on socials or just in person or that's trying to get into content creation, how I grew. And I think the only, the biggest thing that I can say is consistency. And I think consistency is all of it, but also authenticity and being okay to be vulnerable. If you're not okay to put yourself out there and be vulnerable and tell more about your personal life, people are. Aren't going to connect with you as well.
B
Like, if, like, I mean, there's so many people who are creating content right now. And I mean, I tell all my friends, like, just do it. Just post your content. Like, do it. And yeah, I have friends asking me, like, do they want to do content creation as well? And I do think, like in 2024, everyone can be a content creator. But what really, like, helps you grow really is consistency. Like, I mean, I know TikTok, that algorithm is crazy. Like, I feel like they want you to post 20 times a day, but whatever, I'll take it. But yeah, like, consistency and also, like showing up for your audience. Like, you know, like, you, you want your, like, at least for me, like, I want my audience or my community to like, feel like they're really part of my life. Like they like, know what's going on and like, you know, like, just be part of my life, you know, like, I want them to be like my friend, like my circle. And the way you achieve that is like through consistency and like posting. Like, you don't have to post every day, but like, at least posting like twice a week. You. Yeah, okay. True Tick tock. That algorithm is great.
A
And Instagram, the only way. Yeah, Instagram was posting reels every day.
B
Yeah, same. Oh, also video content is king right now. Like speaking content.
A
Yeah, it's queen on Instagram. I mean, not on Instagram, on Tik. Oh yeah, Honestly on both, but Tik Tok even more so. Right on Instagram. I would say it's reals.
B
Yes, reels 100%. Like, I don't know how people can grow through photo content.
A
I don't even think they can.
B
Can you? I don't.
A
They're buying their followers. If you're growing through photos, I think you're buying your followers over and out, period.
B
Legitimately. I hate, like, everyone. Like, there's so many pretty pe. Like, you know how, like there's some girls who only post photos and they're like, so gorgeous. But like, there's so many pretty girls. Like, and then I don't know about you. Like, I don't want to just follow a pretty girl. Like a girl, you know, like, I want to follow someone. Like, I feel Like, I unders. Like, I. I understand them as a human. Like, I can relate to. Like, they're going through this. Like, if I'm going through a breakup, like, they're also going through a breakup. Like, I can like, actually really, like, relate, you know? Like, I don't know. Are you the same way?
A
Yes, I'm totally agree with you, and you said it perfectly. But at the same point, I think that they can be so pretty. But how did you get that pretty? What did you do? Your makeup? Like, what products are you using? What are you doing to your face?
B
Like, you.
A
How can I be more like you? How do you carry yourself? You look so confident on Instagram. Is that who you are in real life? Are you dating someone? What do you feel as like, looking like this? Like, are you competing against anyone? Are you insecure, too? Tell me at all. I need to know.
B
I also think it's because we are just, like, nosy as people. Like, human beings. Like, I want to know everything about, like, my favorite content creators or my Even, like, my favorite celebrity. Like, I want to know. I want to be there with them.
A
Okay, wait, Timeout. Okay, so we say that, and I totally agree with you on that, but why don't you share more about your life and why don't I share more about mine? If we want to know that much, why don't we, like, make YouTube videos every day of our actual life?
B
Girl, I tried. I. I tried. YouTube is hard. I legitimately. I have, like, six videos piled up, but editing them is a little difficult. A little difficult, I must say. But think about. I do tv. Yeah.
A
Watching a show.
B
Yeah, no, good point. Good point. I need to do that. We need to. We need to do that.
A
We need to.
B
Like, I think both of us do want to share more, but I don't know why we don't.
A
The people in my life do not want me to share more. The people in my life I'm about to talk about do not want me to share more. They are hoping to God that my Instagram and Tick Tock and everything just vanishes. And they hope that I randomly get in finance and make good money in that way and don't do this anymore. But you know what? Don't do stupid things if you don't want to be talked about. That's all I gotta say. And at the same point, okay, so I'm gonna tell you a little story time. Only because this came to my head and, like, whatever. So I was talking to this man and I made a story about him because he said things that he didn't actually mean. And he did the total opposite. Talked about it on my TikTok and he got really mad and I said, I didn't use your name and don't do stupid shit if you don't want to talk about it. Actions have consequences.
B
Yeah, I agree. I agree.
A
I don't know where I was going with this, but I thought I'd say it.
B
No, no, I. I love that you.
A
What were we saying? What was the circle back?
B
YouTube. Sharing more of our life. We want to share more of our life.
A
Yeah. Yeah. So, like, that's, I think what I was just trying to get at. And it might come to me if ever it was important. The thing is, though, like, he messaged me and said, why would you post out, like, blah, blah. That's not what happened. I said, go ahead, make a tick, tock back. Reply with the thing. You know, people can reply to your video, reply with your side of the story because I can guarantee you do not. I told the truth. I can guarantee you do not have anything to say back. And if you do, lay it on me.
B
Yeah, like, come, come here.
A
And all he said was, I'm so sorry. He apologized, so he clearly did it. And we haven't talked since.
B
You guys, this is the age of the Internet. And I hate to say it, but you just, like, I feel like that just dated so much. Guys, I'm a grandma. Clearly.
A
Literally making this podcast called the age of the Internet.
B
Oh, really? Okay, well, we'll take that. But, like, your actions do have consequences. And, like, whether it be like you cutting in front of someone at, like, Walmart, like, the line of Walmart, like, people post that online. Can I swear here, okay, People post. People post that stuff. People post that online. And, like, you know, like, yeah, just know that if you're a guy and you're seeing Sarah, don't do stupid.
A
But at the same time, people, I think are scared to even talk to me because they know I'ma call you out.
B
That might be a good, like, weeder for the men we don't want her. I mean, I have a fiance, but.
A
The men we don't want. Right. Like I said, me don't want English. Juliet, the drink we're drinking has been kicking. But at the same point, I totally agree with you and I think that it is a good way. It's like, I basically have, like, my older brother seeping through all these things and thinking, yeah, okay, last thing that we're gonna end on because we Love T app. And we might have to make it part 2, but last thing we're gonna end on, because I think that this is just fun. Give me two things that you are grateful for being a content creator, and you can think about it a little bit. If you want me to start, I'll start. I don't even have anything, but if you would like to start, you can start.
B
Honestly, I think, number one, I feel like I found identity through content creation in a way, at least for me. I'm like, I'm. I grew up being, like, a super shy person, and I kind of never felt like I could really speak my voice or. I don't want people to feel bad for me. Yeah, right. Like, honestly, like, I mean, in my household, like, I wasn't really supposed to share too many opinions about things. Like, I had to, like, pretend everything was okay. And honestly, for better or for worse, I've used the Internet as a way to kind of share my, like, hope. Like, yeah, like, trauma, bond with my audience, like, share my insecurities and things like that, and have found, like, community through that. I've made friends from, like, people who've watched my content, you know, Like, I become friends with people through. In content. Like, content creators, too. And then also, just, like, even, like, feeling, like, confident enough to, I don't know, like, explore new, like, a new style or, like, I don't like everything, like, makeup, like, everything. I feel like the Internet has really, like, shaped me as a person. So. Yeah, like, identity. And then number two, I don't.
A
That was a big one, I guess.
B
Like, that's a big one. Yeah.
A
It helped you find yourself more.
B
Find myself more. And then I guess this is, like.
C
This might be really, really corny, though, but, like, community is. But I think that's also part of finding yourself more.
B
No, it's too bad, like, because I feel like the Internet, like, at least.
C
The algorithms are really good at, like, really, like, filtering things and, like, finding your audience for you page is really for you. And, like, being able to, like, have a community of people who, like, really actually care about the same things you do, like, is crazy. What I'm thankful for, if I had to do two different ones, my first would be. It made me feel as though it's okay to be who I am. I am a little crazy. I am a little tough. Like, I like to go out.
A
I like to party.
C
I like to have fun. I like to yap away. I like to talk so much. I like to ask too many questions. I like to Be a little bit odd and weird and different than a lot of people. I'm not that timid. I'm not that qu. That female energy is supposed to be. I felt a little weird. And then now having all of this and having social media and people commenting saying that they were late or they wish they could silent repost this or something, it means so much to me because I'm like, I am so different. I'm so whack. I'm so weird. I love that you are relating to me right now because I didn't think that people did. I'm not that weird because some other people are that weird, too. And we can relate.
A
Right.
C
And that feels amazing to me.
A
Yeah. Yeah.
C
Like, you found your tribe and you feel like you don't need to change. Like, you. Like, both of us have realized that we don't need to change ourselves to fit or fit. Yeah, you don't need to change yourself to fit this placement of a person. That's perfect feminine energy.
A
Whatever.
B
No.
C
That's how we show up online. Like we're not our perfect selves. Yeah. And that's.
A
I appreciate that so much that I.
C
Have now felt that it's okay to be me. It's okay to be exactly who I am. Yeah. Period.
B
Love it.
C
The next thing that I reached above is people just supporting me, being so vulnerable.
A
Like, Right.
C
I didn't know that people. Like, I've had so many people say to me, we're so proud of you for, you know, stepping out of your comfort zone and saying that you have anxiety, you've been through depression, you've gone through these heartbreaks and not liked yourself. And listen, not anything. It's not easy to go through. I am so happy I went through it all 100%. I'm so grateful that I had to.
A
Go through everything I've had to go.
C
Through in my life. But the support that I got from random people, even on this podcast, saying, I'm so excited to listen before I even dropped right. I was in tears.
A
I'm like, oh, my God.
C
Thank you.
A
Thank you for believing in me.
C
Thank you for being there and thank you for supporting me. That's all I need in life is for someone to say, I'm proud of you, I support you and I stand by what you do.
B
Lovely.
C
I love this podcast. I will be so vulnerable with you. Like we said, we're learning just as much as you are. We're not perfect and we make mistakes. And I hope that we can talk about it so that you get a different perspective on it. Or that you can learn from us, or that you can't learn from us. And you can totally disagree. Do whatever you want with this information. If you hate content creators, hate on us. If you love content creators and want to be one, ask us some questions and we will help and we will support you. If you have anyone in your life, it'll be us. Yeah, we are there for you. We love you. Thank you guys for listening and I will see you next Thursday.
Podcast Information:
Sarah Lauren welcomes listeners back to "Tall Blonde" as she embarks on her first-ever brand trip to Las Vegas. She introduces her guest, Kyla, whom she met in Toronto and is now rooming with for this excursion. The excitement sets the tone for the episode, emphasizing the blend of work and leisure inherent in influencer life.
Notable Quote:
Both Sarah and Kyla discuss their journeys from traditional careers to full-time content creation. Sarah shares her background as a PR manager and her relatively recent shift to content creation two months prior. Kyla reveals her initial career in finance and the challenges she faced when her coworkers teased her about her content.
Notable Quotes:
The conversation delves into the emotional and mental challenges of being an influencer. Both hosts express feelings of loneliness despite the outward appearance of a perfect life on social media. They highlight the constant pressure to present a flawless image, leading to frustrations when personal appearances don't align with audience expectations.
Notable Quotes:
Sarah and Kyla openly discuss their insecurities exacerbated by being constantly on camera. They reveal how repetitive exposure to their own images leads to heightened self-criticism and the contemplation of cosmetic procedures. The hosts emphasize the importance of a self-love journey as a coping mechanism.
Notable Quotes:
The hosts explore the competitive landscape of social media influencing, contrasting it with traditional workplaces. They discuss the detrimental effects of comparing oneself to other creators, leading to burnout and loss of self-identity. Sarah shares her personal experience of losing herself due to constant competition in New York.
Notable Quotes:
A significant portion of the discussion centers on the business aspect of influencing. Sarah and Kyla explain how engagement rates and follower counts directly influence brand partnerships and income levels. They highlight the challenges of monetizing their content and the reliance on genuine audience interaction for sustained income.
Notable Quotes:
To maintain consistency, Sarah and Kyla discuss their content creation strategies. Sarah prefers creating new content daily, driven by her dynamic mood and experiences, while Kyla opts for batching her content to manage her anxiety and ensure regular posting without daily stress.
Notable Quotes:
Both hosts emphasize the importance of authenticity and vulnerability in building a loyal audience. They believe that sharing personal stories and struggles fosters a deeper connection with their followers, making their content relatable and impactful.
Notable Quotes:
Sarah and Kyla candidly discuss how negative comments can significantly impact their mental well-being. They share strategies to cope with criticism, such as ignoring hurtful remarks and focusing on positive feedback that resonates with their audience.
Notable Quotes:
In the concluding segments, Sarah and Kyla reflect on the positive aspects of being content creators. They express gratitude for finding their identity, building a supportive community, and connecting with like-minded individuals. This sense of purpose and belonging underscores the rewards of their influencer journey despite the challenges.
Notable Quotes:
Consistency and Authenticity: Maintaining a regular posting schedule while staying true to oneself is crucial for audience connection and growth.
Mental Health Awareness: Recognizing the psychological challenges of influencer life, including loneliness, insecurities, and the impact of negative feedback.
Strategic Content Creation: Utilizing different strategies like daily content creation or batching to manage workload and mental well-being.
Value of Community: Building and nurturing a supportive audience can provide both motivation and a sense of belonging.
Navigating the Business Landscape: Understanding the importance of engagement for securing brand deals and sustainable income.
Personal Growth: Content creation can be a journey of self-discovery and empowerment, despite the inherent challenges.
This episode of "Tall Blonde" offers an unfiltered look into the lives of Sarah Lauren and Kyla as they navigate the complexities of being influencers. Their honest discussions provide valuable insights for aspiring content creators and shed light on the often-overlooked struggles behind the glamorous facade of social media.