In this episode of Tame the Mobile Beast, Tom is joined by Yeva Koldovska, Product Manager at Headway, one of the world’s fastest-growing companies in edtech. Their conversation focuses on creating user-centric onboarding experiences, which the Headway team calls “empathy-based onboarding.”

The idea behind Empathy-Based Onboarding is simple, but powerful. By tailoring onboarding flows to meet individual users’ needs and emphasizing that their voice matters, you are able to bridge the gap between quantifiable business objectives and subjective user experiences. Yeva emphasizes that her team has seen significant boosts in conversion rates with each empathetic onboarding question they have added to the flow.

Additionally, Tom and Yeva address how Headway tackles the challenge of self-development through their innovative approach of microlearning. Each of their products offer bite-sized, digestible pieces of information designed to be consumed during short breaks, making lifelong learning more accessible. Ultimately, the team is hoping their approach will also combat ‘doomscrolling’ to enhance their users’ lives through meaningful learning.

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Guest Quote

"You want to make your onboarding flow a pleasant experience for your users, [but] you [also] have your business goals. There is actually a way to transcend this dichotomy. And that's what we call Empathy-Based Onboarding.” – Yeva Koldovska

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Time Stamps

00:48 Meet Yeva Koldovska

01:27 The Beast of Self-Development

03:58 A new approach to microlearning

08:11 The start of the customer journey

10:19 What is Empathy-Based Onboarding?

21:36 Expanding microlearning through Nibble

25:22 Exploring Headway for Business and B2B solutions

26:17 Addressing future challenges, including tackling doomscrolling

27:49 Rapid-fire questions

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Links