
Hosted by BevNET Inc. · EN

AI is rewriting the rules of product discovery, and brands that aren't optimized for algorithms risk becoming invisible. The Taste Radio team explores how AI is reshaping retail and marketing, unpacks a proposed class action lawsuit over protein labeling claims, and explains why early-stage founders should build with mainstream consumers – not just niche audiences – in mind. Show notes: 0:20: Fourth & Over. Don't Let Claude Do All The Work. You Need A Lawyer. Think Big. Ahh, That Was Nice. – After some lighthearted banter about summer already being over, the team explores how AI is reshaping product discovery. They highlight the growing importance of strong product data, third-party validation, and authentic brand storytelling while warning against overreliance on AI-generated content. They also discuss a proposed lawsuit against The Only Bean over protein claims, examining increased scrutiny around functional nutrition messaging and the need for brands to carefully evaluate packaging claims. Finally, the team examines the challenge of creating products that are both distinctive and broadly appealing, using TalkBack's spicy shortbread cookies as a case study. They argue that brands seeking mass-market success must balance originality with accessible positioning and clear consumer benefits. Brands in this episode: MadeGood, Bobo's, Waku, Vermouth Mist, Four Loko, The Only Bean, Huel, OWYN, Kodiak, TalkBack, BodyArmor, Daily Crunch, Magic Chocolate, Dr. Bronner's, Maazah, Datefix, Greater Than

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Bakeful, Scoops, Luv & Yum and DOU. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Tom Spier, the founder and managing partner of BFG Partners, a venture capital firm that holds stakes in Olipop, Graza, Mid-Day Squares, AG and other fast-growing CPG companies. Tom offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Most founders want to grow fast. Nima Fotovat says that's exactly how brands get into trouble. In this episode, the MadeGood co-founder explains how a disciplined, long-term approach helped transform the company from a lunchbox solution into one of the world's leading better-for-you snack brands. He discusses why taste – and not MadeGood's allergen-friendly reputation – has always been the brand's greatest competitive advantage and why the company invested in its own manufacturing. Nima also talks about how MadeGood navigated the financial strain of its early years, and why putting employees first during the pandemic ultimately made the business stronger. Show notes: 0:20: Nima Fotovat, Co-Founder, MadeGood – Nima explains how the brand was born from an insight that parents needed snacks that were safe for allergy-sensitive classrooms, nutritious enough to satisfy parents, and delicious enough for kids to actually eat. He discusses launching MadeGood in Canada in 2014 before expanding to the U.S., building the brand around great taste, inclusive snacking, and a disciplined growth strategy that started with farmers markets and the natural channel before expanding nationally. Nima also shares why MadeGood chose to manufacture its own products, the challenges of scaling production and innovation, and how experience, patience, and long-term thinking shaped the company's growth. He reflects on navigating the financial pressures of the early years, developing new products, and balancing consumer insights with entrepreneurial instincts. Finally, Nima explains how MadeGood's purpose-driven culture guided the company through the pandemic, why doing right by employees ultimately strengthened the business, and how the brand plans to grow by reaching more households while remaining focused on quality, affordability, and positive impact. Brands in this episode: MadeGood

From breakthrough startups to category-defining innovations, the 2026 Summer Fancy Food Show gave the Taste Radio team plenty to talk about. The hosts recap their favorite discoveries from the annual event, highlighting standout brands, globally inspired flavors, premium non-alcoholic beverages, inventive snacks and convenient pantry staples. They also discuss the themes that emerged across the show floor and why this year's event reflected a growing emphasis on quality, creativity and accessible innovation. Show notes: 0:20: Good Show, SFA. Spicy, Convenient, Premium. Get A Kloo. AgRootCulture. – The hosts describe the 2026 Summer Fancy Food Show as one of the most energetic and optimistic editions of the event in recent years and credit organizer Specialty Food Association for embracing emerging brands through startup-focused programming and showcasing several emerging brands that reflect broader industry trends. Ray and Melissa highlight brands that made global flavors more accessible to mainstream consumers, including Indian, Ethiopian, Thai and other international influences across hot sauces, snacks, frozen foods and pantry staples. The hosts also point to continued innovation in convenience, highlighting products such as instant pasta sauces, dried soup and stew mixes, guacamole seasoning packets and premium shelf-stable offerings that combine ease of preparation with high-quality ingredients. The conversation also explores growth in premium non-alcoholic beverages, coffee and tea, with several brands elevating the category through sophisticated flavors, concentrates and upscale packaging. Other notable trends include better-for-you snacks, functional candy, protein-rich dairy products, globally inspired popcorn and chips, and sustainable products rooted in agricultural heritage. Brands in this episode: Garam Goddess, Nine Pin Cider, Better Bovine, Malai, Chen's, Red Fox Spices, Growie Foods, Yaza Foods, Keya's Snacks, Nomad Snacks, Pastacraft, Guac Shop, NOMMii, Finger Foods Farm, Kloo, Yum Brew, Fortune Coffee, Nomaro, Brica, The Still Bar, Bittermilk, TofuGo, Cotto, Figa, Atelka, Wandersnacks, Chuh Matcha, Halfday, Awesome Tea

A $7,000 startup. A business that nearly vanished. A brand that's still growing 12 years later. In this episode, Wandering Bear co-founder and CEO Matt Bachmann shares the hard-earned lessons behind building one of cold brew's original success stories, from surviving the collapse of its office business during the pandemic to reinventing the company through e-commerce and strategic retail expansion. He also discusses the thinking behind the brand's latest innovations, how to time new product launches, and why staying relentlessly focused on consumers has been the key to long-term growth. Show notes: 0:20: Matt Bachmann, Co-Founder & CEO, Wandering Bear – On location in New York City, Matt talks about how Wandering Bear's original mission of bringing a coffee shop experience into consumers' homes has guided its evolution. He discusses launching the company with a $7,000 investment, pioneering the boxed cold brew format for offices, and navigating the devastating impact of the pandemic by pivoting to a thriving direct-to-consumer business. Matt shares lessons from expanding into retail, the importance of timing product innovation, and how the company's new protein coffee lattes balance premium coffee quality with modern nutrition. He also explains Wandering Bear's approach to retail partnerships, fundraising, and long-term planning, while emphasizing the resilience, passion, and consumer-first mindset that have fueled the brand's sustained growth. Brands in this episode: Wandering Bear

One brand is preparing for a regulatory shakeup. Another just landed in Target with $24 million in fresh capital. The Taste Radio hosts discuss BRĒZ's bet on a future beyond THC, Stars & Honey's leap from DTC success to a nationwide Target launch, and how brands are reinventing Shirley Temples, protein bars, and Rice Krispie treats for a new generation of consumers. Show notes: 0:20: Fancy Talk. Strategizing For A Ban. E-Comm Insights. Why Buy? Shirley A Hot Trend. Aye, Captain. – Ray highlights the upcoming Summer Fancy Food Show and Taste Radio's Elevator Talk series before the hosts shift to a conversation about the challenges facing cannabis beverage brand BRĒZ. They discuss looming federal regulations that could severely restrict THC products and the company's efforts to expand with non-infused adaptogen beverages. The conversation then turns to protein bar brand Stars & Honey, which secured a nationwide Target launch and a $24 million investment from VMG Partners after spending years refining its direct-to-consumer business. The hosts discuss the brand's growth strategy, product positioning, and the broader appeal of flavor-forward protein bars. They also sample protein bar brand Samsara, praising its South Asian-inspired flavors, clean ingredient profile, and emphasis on taste over traditional nutrition-focused messaging. The hosts then discuss GT's Synergy Shirley Temple kombucha collaboration with Cheribundi, spotlight Lil' Bucks' buckwheat-based snack bars and note the rise of better-for-you alternatives to classic Rice Krispie treats. The episode wraps with a look at Protein Pints' new Protein Pops and a lighthearted farewell to longtime BevNET team member and "Sample Captain" Colin Segrue as he relocates from Boston to the New York area. Brands in this episode: BRĒZ, Stars & Honey, Neutonic, Cann, Trip, Celsius, Olipop, Samsara, Mezcla, MOSH, GT's Living Foods, Cheribundi, Lil' Bucks, BTR Nation, Protein Pints

Most jam brands are built on sugar. Good Good built a business by taking it out. In this episode, Good Good founder and CEO Gardar Stefansson discusses how the Icelandic brand evolved from a struggling stevia startup into a rapidly growing platform of no-added-sugar spreads now sold in approximately 10,000 U.S. stores and 30 countries worldwide. He shares lessons from scaling across major retailers, navigating pricing and promotions, developing products consumers love, and building a premium brand in an increasingly competitive category. Gardar also explains why packaging is a company's most powerful marketing asset and why getting consumers to try your product remains the key to driving repeat purchases and long-term growth. Show notes: 0:20: Gardar Stefansson, Co-Founder & CEO, Good Good – Gardar discusses the origins of Good Good, which launched in 2016 as a stevia sweetener company before pivoting to a no-added-sugar jam recipe that ultimately became the foundation of the business. He explains how "No Added Sugar" evolved into the brand's core message and describes Good Good's growth strategy as it expanded across retail channels including Whole Foods, Costco, Walmart, and Amazon. Gardar emphasizes the importance of leveraging syndicated retail data, in-store merchandising, promotions, and digital marketing to build awareness and drive trial. He argues that packaging and messaging are a brand's most effective marketing tools, noting that shelf presence is its most valuable real estate. He also discusses Good Good's disciplined approach to innovation, explaining how the company balances consumer demand, retailer expectations, and product quality when developing new products, including peanut butter and chocolate spreads. Throughout the conversation, Gardar highlights a relentless focus on getting consumers to try the product – through sampling, events, and grassroots marketing initiatives – as a key driver of the brand's success. Brands in this episode: Good Good

What if the next billion-dollar brand is hiding in a powder stick, a functional cookie, or a kid's lunchbox? In this episode, the Taste Radio crew breaks down the meteoric rise of hydration brand DryWater, which has expanded from startup to 41,000 retail locations in just over two years. They also spotlight Fields Good, the modern cookie brand launched by Ashley Fields, daughter of the founder of Mrs. Fields, and examine the growing opportunity – and unique challenges – of marketing beverages to kids and families. Show notes: 0:20: Do It Live. Of Myce & Mike. Oxymagic. Oatmeal Raisin, But No Sleep. Opps & Opportunities. – The hosts reflect on the energy and connections that defined BevNET Live NYC 2026, highlighting how face-to-face conversations with founders, suppliers, investors, and industry partners continue to create meaningful opportunities across the beverage industry. They also discuss the emergence of kanna-based beverage brands and preview upcoming events, including the Summer Fancy Food Show and several Taste Radio meetups. The conversation then turns to DryWater, whose grassroots consumer following has helped fuel a remarkable rise from startup to national retail presence. Later, the hosts examine functional cookie startup Fields Good and debate whether consumers will embrace cookies formulated for focus, sleep, and protein. They also explore the challenges and opportunities of developing products that resonate with both parents and kids, from protein-packed oat milk to better-for-you sodas. Brands in this episode: Myce, Innerbloom, Amerytnth, Goldie, Anjali's Cup, DryWater, Fields Good, Cape Cod Chips, Late July Snacks, Nixie Beverage Co., Willa's, Sprite

For 12 years, Jason Wright has been obsessed with one question: Can a protein snack compete with the biggest brands in the chip aisle on taste alone? In this episode, Jason, the founder and CEO of Wilde Snacks, explains how a failed meat-bar business led to a breakthrough innovation, why he spent years building proprietary manufacturing technology, and how Wilde's new Protein Crackers fit into a broader vision for a protein-powered snack platform. Jason also discusses the value of patient investors, the strategic role of Costco and product sampling in driving trial, and why he believes the future of better-for-you snacks depends on eliminating the compromise between nutrition and indulgence. Show notes: 0:20: Jason Wright, Founder & CEO, Wilde Snacks – Jason reflects on his first appearance on Taste Radio before discussing the years-long effort to develop Wilde's proprietary manufacturing technology and the opening of the company's first production facility in 2021, a move he credits with transforming the brand and fueling sustained growth. He also talks about the launch of Wilde Protein Crackers, the strategic advantages of owning manufacturing, and how patents, specialized equipment, and operational expertise have helped create a formidable competitive moat. Along the way, Jason highlights the role of Costco, Whole Foods, and product sampling in driving consumer trial, while outlining Wilde's ambitions to expand into new protein-based snack formats, including tortilla chips and other innovations. He also emphasizes the importance of patient investors, particularly lead backer Alan Karp, whose long-term support enabled Wilde to pursue an unconventional vision and build the business on its own timeline. Brands in this episode: Wilde Snacks, Epic, Kind, I Can't Believe It's Not Butter, Fritos, Pringles, Quest

What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever. Show notes: 0:20: In The Knick Of Time. Six From The Show'. Next 'Gen Drinks. Clearly Important. – Recorded live on day two of BevNET Live NYC 2026, Ray, John and Melissa reflect on highlights from the event, including strong attendance, engaging networking, and the excitement of the New Beverage Showdown final round, featuring six emerging brands spanning THC beverages, protein water, coffee-cacao blends, non-alcoholic cocktails, juice, and craft soda. The conversation also explores key industry trends discussed at the conference, including the continued rise of protein, creatine, collagen, and ingestible beauty products, as well as what retailers like Whole Foods, Walmart, Wegmans, and The Vitamin Shoppe are looking for in emerging brands. The hosts share insights from presentations by industry leaders including Athletic Brewing co-founder Bill Shufelt and Bai founder Ben Weiss, emphasizing the importance of clear value propositions, consumer engagement, and innovation. The episode closes with gratitude for attendees and an invitation to future BevNET Live events and Taste Radio meetups. Brands in this episode: Dad Grass, Cabu Latte, Dirty Virgo, Lyflo, Umma Juice, Brause, Solstice, Athletic Brewing, Bai, Crooked Pop