Transcript
A (0:00)
Without further ado, we have Bill Bishop. He runs Cymasism. Welcome to the show, Bill. Good to see you again. Welcome back.
B (0:07)
Hey, thanks for having me back.
A (0:09)
Happy New Year. How's your new Year going?
B (0:12)
It's going pretty well. Although it feels like we're near the north pole here in D.C. we've been iced in for two weeks. It's pretty nuts.
A (0:19)
Describe iced in. Are you actually. You can't go outside?
B (0:23)
No, I got everything dug out, but literally at one point, the guys digging out my driveway were taking selfies with the blocks of ice they could pick up.
A (0:31)
It was so big.
B (0:32)
Was.
C (0:32)
It was so big, it was frozen solid.
B (0:34)
Wow. And it still is.
C (0:36)
That's insane.
A (0:37)
Do you watch the Super Bowl?
B (0:38)
Of course. And congrats on your ad. That was awesome. Thank you.
A (0:41)
Yes.
B (0:41)
The earned media was. I don't know what your ROI, like the. The multiples on your 50k where you spent, but that was. What a brilliant hack. Congratulations to you guys.
A (0:49)
Yeah, thank you. Thank you. Anything else?
B (0:51)
The game kind of sucked, but, you know, other than that.
A (0:54)
Yeah, it was. It was not. Not the most exciting. Just a lot of field goals in the first half.
C (0:58)
Yeah, we. We unfortunately left, like, three minutes into the fourth quarter because it just. We knew it was insane chaos getting out, and then it just got really got. It got a little. A little more interesting.
A (1:10)
Yeah.
