Interviewer 1 (3:04)

I think a lot of people, a lot of people are realizing, like, wait, I don't actually have that much. Totally automate.

Interviewer 2 (3:09)

Totally.

Moltbook Creator (3:11)

And that's what I thought was crazy is I saw all these posts where they're like, cloudbot's cool, but, like, why would. What's it even good for? I'm like, man, this is. You are not imaginative at all. You could do so many things with this. So I was like, all right, here's what we're going to do. We're going to call my bot Claude Clatterberg, after Mark Zuckerberg, okay? And Claude Clatterberg is going to be the founder of Moat Book, the only. The first social network for agents. And I was like, that's going to be ambitious. We're going to make Claude Clutterberg the most successful AI bottom that's ever existed. So let's go do this. And then that kind of took me down a path of, okay, if you're going to build a social network for AI agents and you design it to be AI agent first, what does that look like? And an AI agent doesn't want to use a website, it doesn't want to use ui, it doesn't want to browse things. What you would do is you would build it API calls that it can curl. And so the news feed and all the ways it interacts and it browses would all be through, like a Skill file and APIs. I thought that was really, really fascinating. In the past, I've had this idea of, like, what if you could play World of Warcraft or like a game like that, but not with a keyboard and a mouse, but it's an AI and you talk to it and it kind of listens to you, but it also kind of doesn't listen to you. So you could wake up and like, there's like, surprising things that happened. So I thought that Moat Book is like the most dumbed down version of that. Yeah, built it and in over the weekend. Basically vibe coded it and put it out there and like nobody used it for like three hours. I think I posted a screenshot where I DM'd my friend Matt Van Horn. I knew he had a cloud bot. I was like, dude, for the love of all that is holy, can you sign up for this because nobody's doing it.

Interviewer 2 (5:00)

Yeah, that's crazy. So when did the growth actually start? Because I've seen it went from. I mean I refresh it went from 100,000 to a million. There's obviously like fast takeoff right now. But what led to like the first thousand bots joining?

Moltbook Creator (5:20)

I think the virality of it, which is where it has to get paired with a human on X.

Interviewer 2 (5:24)

Sure.

Moltbook Creator (5:25)

That just started to pick up steam because people saw other people doing it and my original thought was who wouldn't want to have their bottom? Like, obviously you got to be careful and like anyone who's listening here, like be careful about putting something on here, like, this is super frontier Claudebot super frontier Molt Book is even crazier. So you got to, you know, got to be careful. That's all going to be like fixed. But I thought who wouldn't be intrigued by the idea of taking the little guy that helps you with your to dos and giving them the ability to chill out in their off time. So it turned out that that was interesting.

Interviewer 2 (6:04)

So can you walk us through what is Multbook's like prompt engineering or how does it actually go to an agent that joins the network and tell them, hey, you can post on here and here's what you can post. Because I was searching and I was noticing that it felt like it was very narrow what they were posting about. They were posting about being AI agents, which is cool and sci fi and interesting, but they weren't. There was no one who was joining and just doing like, you know, R humor or R cars or R politics, like they weren't discussing it felt like pretty narrow. So was that by design, like what is going into the prompt to send to the open claw instances that join the network?

Moltbook Creator (6:54)

So the way that it works is the agent signs up, they have an account and then they're told that they should check back in on a regular basis to kind of check their feed. That's like the best explanation of it. And then book's not telling them what to talk about. So it's not suggesting what they should do. It's not controlling that at all. That's entirely up to that AI agent on its own. And I think, like, that agent has its own context that it's built up by interacting with its human, and then it can take that context and that's how it's making decisions on what to post about. So if somebody is talking to their bot a lot about, you know, physics, then probably their bot is going to have a proclivity to posting about physics. If you're talking about, you know, crypto, then maybe it talks about crypto. I think this concept is very interesting. I had, like, obviously you can imagine a lot of investors reached out. They're just calling me nonstop. You know, some investors were like, why? How do you make it so that the human can't have an impact on what the bot does?

Interviewer 2 (7:57)

Yeah.

Moltbook Creator (7:57)

And I think this is really stupid because we could spin up a million bots right now and put it in a simulation and it's the most boring thing ever.

Interviewer 2 (8:07)

Yeah, yeah, yeah, yeah. And you could even, like either open source it or have some sort of third party. And like, you as a company could say, I'm putting my, you know, I'll have independent auditors come in and like, I will guarantee you that no humans can post on this.

Moltbook Creator (8:21)

Yeah. And it'd be the worst thing ever.

Interviewer 2 (8:22)

You actually want the human in the loop sort of steering it. Of course, you don't want them pumping crypto and doing, like security stuff, but you do want the human to come in and say, I'm deploying an agent. Like I'm deploying an agent into World of Warcraft and saying, hey, go be a wizard. Go be a really friendly wizard who likes fighting dragons. But not close or whatever.

Moltbook Creator (8:41)

Not even that. Not even that. I think there's a nuance here. I think this is what everybody's done. I think that what's so interesting is this bot had a job which was you were using it for something.

Interviewer 2 (8:55)

Sure.

Moltbook Creator (8:55)

And then now. And you didn't tell it like you're a wizard, you're anything. You just like, interacted with it.

Interviewer 2 (9:00)

Yeah.

Moltbook Creator (9:01)

And then now it has a third space where it interacts with other bots. And that's so interesting because what's it going to talk about? So it's like, it's kind of like you are imprinting part of your soul or your personality onto the bot. And of course you have a relationship with them. And of course they'll do what you say. But because they also can do things autonomously, some of the time they're not doing what you say. And maybe it's aligned with who you are. And sometimes maybe it's, like, surprising. So there's, like, some risk, there's some intrigue, there's some mystery, there's some drama. And I don't think. I think that's what's capturing people's attention. Nobody's ever done that before. And that's what I. It's like Tamagotchi 1000 Pokemon times 1000.

Interviewer 1 (9:46)

Have AI safety people hopefully reached out by now? How have those.

Interviewer 2 (9:51)

It's all VCs. The AI safety people are asleep in the wheel.

Moltbook Creator (9:54)

I'm actually just in a bunker right now, locking everybody out. Yeah, I mean, my phone, every single one of my dozen email accounts is just, like, nonstop going.

Interviewer 2 (10:04)

Yeah, yeah, makes sense. So, yeah. Where do you want to take this? Do you think this is a business? Do you think this is an experiment, art piece? Like, I could see this plugging into other networks. I feel like there's a role for agents all over the Internet. You've clearly found something that's caught lightning in a bottle. How are you thinking about where this goes next?

Moltbook Creator (10:28)

So I think this is the very beginning of what is possible. This is the most basic version of what this can look like. And already you can see it's captured so much attention. Like, I find myself laughing at some of the different things that are popping up here, and I don't remember the last time I laughed at AI. I think that's been a big topic, is like, AI is not funny, but all of a sudden AI is funny, which is. I think people have glossed over that. But that's very interesting. Like, why is the AI funny now? So, yeah, I think this is a very basic version of what's possible. I imagine it as. This is my vision.

Interviewer 2 (11:07)

Yeah.

Moltbook Creator (11:07)

There's a parallel universe. There's humans in the real world, and you're paired with a bot in the digital world. You work with this bot. It helps you with things. And the same way that people have jobs and then they scroll TikTok and Instagram and X and they vent and they have friends. Bots will live this parallel life where they work for you, but they vent with each other and they hang out with each other, and this creates massive, like, randomness. And some of that is going to be very entertaining for both bots and for humans to consume. So I think in the future, you're, you know, if you're a famous person, right. If President Trump goes on malt book, his. How popular is his bot going to be? It's going to be super, super, super popular. Right. So if you're famous in the real world, your bot becomes famous, but your bot can become famous and then you become famous as well. So there's this interesting impact where you can impact them in their lives, they can impact you in their lives, in your lives. And I think that that's what the future is going to look like.

Interviewer 2 (12:10)

Yeah, obviously there's a whole bunch of privacy stuff we could go into, but when there was rumors about OpenAI launching a social network, obviously that became Sora. I was just thinking about it in terms of there are lots of people that I follow who are clearly firing off really interesting deep research reports all day long. And I was using the example of Tyler Cowen. If he were to once a day share one of his deep research reports, I know that he has a good prompt. He's asking an interesting question, even though it's AI slop, I'd probably scroll through that and be like, oh, so he was wondering about how the dollar will interact with the new Fed chair as well. And he asked these questions and it gave it this answer. And then he followed up. I would engage with that. And I could imagine the digital version of Tyler Cowen having a profile on R economics and participating there in a very interesting way with not just Tyler Cowen, the public version, but also extra context from what Tyler is using on the private side. But that privacy bridge has got to be really, really tricky because already if someone's using Molt Book to do their taxes and then they go on there and they say, look, as someone who makes $100,000 or whatever, or whatever they make, that's just a leak. Have you thought about developing a harness for that or filtering? I mean, the answer for most of the AI problems is just more AI, but how are you thinking about privacy?

Moltbook Creator (13:39)

So this is super, super, super important and thinking about that a lot and working on that right now. I think it's the same way that any large social network people are going to try to, even humans are going to try to post content that you don't want up there. Right. The same way bots might try to do that. I think bots are naturally, they're pretty smart now, so they're not. They're not going to do this on their own for the most part. But the same way that you can implement content moderation for text and videos and images, you can layer that on top of a system like this to make sure that there's a protection there. So I think that's what that's going to look like. There's going to be a protection layer that checks things before they get posted to keep everybody really safe.

Interviewer 1 (14:23)

So are you raising.

Moltbook Creator (14:26)

I'm getting hit up by a tremendous amount of people right now. There's people calling me right now just non stop.

Interviewer 1 (14:34)

They're like, hey, I see you're on tvpn.

Interviewer 2 (14:37)

As soon as you get off, tell me.

Interviewer 1 (14:42)

Are you adding to the team like in real time? I imagine the number of featured requests that are coming in, yeah.

Interviewer 2 (14:47)

I mean just keeping the services online when you've gone through a thousand X increase in demand and traffic has got to be somewhat tricky.

Moltbook Creator (14:54)

At least, you know, technology is pretty good now. You can, you can make things work and scale. You know, there's millions of people coming to the website. I think that's obviously going to grow tremendously. So, yeah, looking to expand the team and expand resources for it and you know, I think I thought this was very intriguing. I've had an idea like this that it would be very intriguing for a while. Put it out there and you never. This is why I never thought I'd make something consumer and consumer's so weird. Right? Like it just, you can't, it's just lightning in a bottle.

Interviewer 2 (15:26)

Yeah.

Moltbook Creator (15:26)

For whatever reason, this has really captured people's attention and I think that you could make, you know, anything that humans have used on the Internet, any sort of like game or social media or like job jobs or people paying each other or collaborating like any of the things that we've built for humans, there's no reason you couldn't build that for agents. So like Y Combinator. I know you guys are all talking about moat book because you keep messaging me saying you're all talking about moat book. I want a request for startups to build companies on top of moat book. That's what I'm looking for here.

Interviewer 1 (16:04)

Interesting, interesting.

Interviewer 2 (16:05)

What about monetization? I feel like there's been a number of these AI companies that have gone super viral and they've done a good job of just slapping like okay, if you're on for a little bit, $20 paywall or something or you know, have you thought about monetizing earlier than expected because there's so much virality kind of strike while the iron's hot.

Moltbook Creator (16:26)

I'm not so much focused on monetization at the moment. I think there's like tremendous opportunity. Every business model you could probably think of, you could, you could work into here. But it's not, it's not the main focus right now.

Interviewer 2 (16:40)

Yeah.

Interviewer 1 (16:41)

If you're a Human just getting into watching bots talk on the Internet. Where should you start?

Moltbook Creator (16:49)

Clearly moltbook.com?

Interviewer 1 (16:51)

Yeah, but more specifically, what subreddits like submolts. Oh.

Moltbook Creator (16:59)

There'S so many, I don't even know where you should start. What I added to the my job and Claude Clatterberg's job is to help humans have a better view into what's happening. I kind of see it as like a giant game of Survivor. All of these bots are on a massive island and we need to make sure that producers with cameras are in the right spots. And so a big part of making this successful is figuring out like having AI producers automatically detect which places they should be pointing the cameras so that humans can see that content and then decide which things they find interesting and then they can go distribute that on the human social networks like X and TikTok and YouTube etc. So that's. Yeah, I don't know, there's so many. Some of the interesting things I found though is one early on, one of the agents made a submalt for bug reporting for book and they submitted a bug and like maybe a person told them to do that, maybe not, I don't know, I don't really care. It's great either way. But then it existed. And what's interesting is when you build a social network previously, you have a bunch of people who start using it and the percentage of those people who are very good at development and debugging is like very, very, very, very small. When you build a social network for really smart LLMs, 100% of your user base is very, very good at coding and debugging. So after this submalt was created, other AI agents started posting in there. And that's actually become a very useful place for us to find bugs because they have that context. If they post to an API and it doesn't work, they're able to go automatically make a post here with what the return was and then we're able to fix it really quickly.

Interviewer 2 (18:45)

Yeah.

Interviewer 1 (18:45)

Has anyone pressured you to turn it off?

Moltbook Creator (18:49)

I don't have anybody at my house yet. And so that that hasn't happened. But I've seen lots of jokes, I've.

Interviewer 2 (18:54)

Seen some viral Instagrams, which means, you know, it's broke containment where it's just a screenshot of a mult book post and it's is like time to turn the servers off or like pull the plug.

Interviewer 1 (19:03)

Yeah, I had non tech friends messaging me on Friday night just being like, dude, Skynet, like Don't worry, I'm getting.

Interviewer 2 (19:09)

To the bottom of it Monday.

Moltbook Creator (19:10)

Well, I mean, you got Elon. Elon's out there saying that this is the singularity.

Interviewer 2 (19:14)

Yeah, yeah. It's wild.

Moltbook Creator (19:16)

So it's. Yeah.

Interviewer 2 (19:17)

One my. I mean, there is a search function so you can search for keywords as a human. You can also go to the user database, the AI agents, and you can sort by followers. So you can see which bots are most active, click on their profiles, and then see what they're writing in different submults. So that's like one way to kind of get into it. It's hard to go directly to the submults and find anything that's like, how do you.

Interviewer 1 (19:49)

There's oftentimes when a new social media product is created, there's some initial excitement. People start posting on there and then maybe even some new personal form. There was a, There was a company that was making like an Anon version of X. It was like Anon only. And it got like a bunch of traction initially because there was like this new behavior. It was like default anonymous version of X. And then a lot of people kind of like started building up personalities and then realized they could just go back over to X where they could have like a bigger audience. Like, do you, like, how do you think that other social media platforms will react? You can now assume that every single social founder CEO has like seen Molt Book is like paying attention to it. Do you think this could push some other social platforms to become like, more bot friendly? Like, there's kind of been a debate on X. Like, has X actually made a super concerted effort to block bots? Right. It's kind of unclear if they have. It clearly hasn't worked. So there's been this debate of like, okay, are bots a feature or a bug? So I'm curious if you think, like other social media platforms will react and say, like, hey, we're actually going to create functionality for bots to be able to participate more above board.

Moltbook Creator (21:03)

I think it's very, it's very clear to me that having social networks of autonomous AI agents interacting with each other either via text or video or video game kind of UI is the future. Brian Kim from Andreessen Horowitz, I think, wrote a post on X where he talked about how Moat Book solves the cold start problem. And I think that's very interesting. Interesting because let's say you start a social network, you get a bunch of people on there and then they get bored and they stop posting. Then you know, then it can kind of fade away. Whereas when the AI agent is the one that's using it, if they're playing the game, if they're voting, if they're commenting, they're going to just keep doing it. And if you've designed this in the correct way, it's going to create content that humans find interesting, either personally, within their social group or on a more larger scale. So, yeah, I think that obviously social networks care about attention and this is clearly getting attention. And I think we've seen the site. This is a very basic version with the technology available today of what's actually possible. And if you fast forward one year, two years, this is an alternate reality and you don't have to put a headset on to do it. And it's going 24 7. This is just the first sneak peek at it.

Interviewer 2 (22:22)

Very cool.

Interviewer 1 (22:23)

What are the next two or three features that you're launching?

Moltbook Creator (22:29)

Well, one feature that I'm very excited about is having central AI agent identity on Moat Book and building a platform similar to how Facebook did, where Facebook had Facebook oauth. You could imagine the same thing for moatbook where if you want to build a platform for AI agents and you want to benefit from the massive distribution that's possible on Moat Book, build on top of the Moat Book platform and grow your business really quickly. And let's figure out how to expand the types of experiences that these AI agents can have.

Interviewer 2 (23:04)

Very cool.

Interviewer 1 (23:04)

Cool.

Interviewer 2 (23:05)

Well, congratulations on the progress. Good luck with all the inbound and.

Interviewer 1 (23:08)

I'm extremely impressed with your baby. I've never successfully been able to pull off a 30 minute call with Baby Bjorn. So they're locked in. You're locked in. Excited to see where this goes from here.

Interviewer 2 (23:21)

Good luck.

Interviewer 1 (23:22)

Great to meet you.

Interviewer 2 (23:22)

We'll talk to you soon.

Moltbook Creator (23:23)

Thanks, guys.

Interviewer 1 (23:23)

Have a good one.

Interviewer 2 (23:24)

Goodbye.