Transcript
Jordy (0:02)
Death Star post. Now it makes sense. It all makes sense.
John (0:04)
It all makes sense.
Jordy (0:05)
It wasn't a vague post. It was just early, a preview, a deal that would take shape four months later. Right. That's what was happening. Sam Altman, of course, what Was this? On GPT5 day, August 6, he posted a picture of the Death Star rising on the horizon. Very confusing post at the time. Now we understand and we get it. He was saying, hey, want to. One day we're gonna have rights to Star wars property through this deal with this Darth.
John (0:31)
Of course, Darth Samma.
Jordy (0:32)
People did not like this post at.
John (0:34)
The time and the timing was really funny. It implied that they were about to release something so all powerful.
Jordy (0:42)
Yeah, it was easy to read it that way.
John (0:43)
Yeah.
Jordy (0:44)
You could also read it as like, maybe they're going on the offensive against the Death Star, the Empire, which is Google. They're gonna attack Google. There were a number of different ways to read into it, but it was, it felt confusing.
John (0:57)
It was confusing. And then, and then it, and then it was. I feel like people were somewhat let down.
Jordy (1:01)
We had a bunch of different takes on it. We think it makes sense now, but now, you know, it's even more clear with the Disney deal. But you wrote about the Disney deal. You dug into the deal and you kind of crystallized your take. So take me through it.
John (1:13)
I wrote 127 days. That's the gap between Sam's Star Wars Death Star vague posts and yesterday's announcement that Disney is investing $1 billion into OpenAI and giving them a three year license that allows users to generate AI photos and videos of the most popular 200 Disney characters. Most notably, OpenAI is guaranteed a one year exclusive on the IP. And while the posts and the deal are probably not connected, I think it's funny to imagine that they are. Right before the deal was announced, Disney sent Google a cease and desist letter claiming Google had been violating Disney's intellectual property by allowing users to generate a variety of Disney characters. Many people outside tech seem shocked that Disney would license their IP in the first place, given their history ruthlessly protecting it. There's a number of examples of Disney coming after kids birthday parties, or at least that's how they positioned it. Of course, these are businesses effectively using Disney characters to monetize.
