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Host
We got Jake Paul. He's here. Come sit down. Jeff Woo too.
Jeff Woo
How you doing?
Interviewer/Analyst
Let's run it.
Jake Paul
What's up? What's up?
Host
How are you?
Jeff Woo
Good to see you. Good to see you.
Jake Paul
What's up, bro? How are you? Good to meet you.
Host
Tell us, tell us the news. You raised a bunch of money, bro.
Jake Paul
We smack that gong 100 million over subscribe. You can do it. Wow. Come on.
Host
Great to see you.
Jeff Woo
Good to see you.
Jake Paul
Thanks for having us. About the fun.
Host
Who, who, who do you raise money from? Is there. Are you talking to end now? Are these your friends? Is all your money? What's going on there? You're good.
Jake Paul
Yeah, a lot of. A lot of our own money. We have a 10%, maybe even more. It's like 10, 12, 13, 14% GP commit.
Interviewer/Analyst
Getting in the game.
Jake Paul
Yeah. Our. Our lead investor is Aquarian Holdings. So shout out to Rudy and Eric. They've believed in us for a long time. They doubled down into our growth fund and it's been a great relationship with them. And then. Yeah, just like other people that we know in our network.
Host
Yeah. Highlights from the funds.
Jeff Woo
Sorry, I was gonna say, like, I think going from more of just investing our own money, I think we are going more institutional. Right. So aquarium, they manage 27 billion plus as an insurance holding company. So I think we're just proving our sophistication as fiduciaries, as investors to be like, hey, endowments, institutions, we can compound money faster and better than other VCs can.
Interviewer/Analyst
For you, how is the strategy changing with the new fund? Is it changing? I think like number of checks, check size, ownership, all that good stuff.
Jake Paul
Yes. Time has gone on. I think the barbell approach for us has been very successful. I think going big with bigger checks into growth stages in companies that we believe in with the best founders. You know, you don't bet against Palmer, Lucky, Elon, Sam, the big names like that and getting to fast DPI, you know, going into SpaceX and Xai, working with Jared Burchell to get into some of those rounds and then, you know, you're liquid very quickly. And so I think that's very attractive. And putting bigger checks into companies like that. And then on Venture one, early stage, you know, and getting in, betting on founders from day one sometimes. And yet taking that more venture approach on that side of things. We've deployed our full Venture one, this is our growth one, going into Venture two now raising for that and then pretty much fully deployed on growth one. We've been working on it for the past eight months getting into a lot of these big companies and actually going into growth two already. And so we've just had tons of great access and I think that's obviously the key. And just we're hustling and in all the right rooms providing marketing support, consultant support on that side of things, which a lot of these companies need. That's what we've realized in every room that we go into, whether it's, I mean, I won't say names, but pretty much everyone needs users. Sure, yeah.
Host
Distribution.
Jake Paul
You'd be surprised at the level of marketing knowledge that these companies have. It's like day one, very basic. These are the most technical companies in the world. Right. But they're not the best at breaking through to grow their users. And so we've just been able to really help on that side of things. And the most basic 30 minute call about marketing is extremely helpful for these companies.
Host
Yeah, take us through. Like, what are you actually talking to a tech company that might have their pitch dialed for investors or engineers or
Interviewer/Analyst
even customers once they get them on a call.
Host
Customers. But like it's just that whatever story they're telling, it's not resonating with just the normal person. And I feel like you've gone so big with everything that you've done that you've touched every part of America, the world globally. And you can probably offer more feedback and advice on just like how to tell a story as a company that resonates outside of this tiny little, you know, enclave in San Francisco.
Jake Paul
Yeah, no, correct. I mean I went from vine to then it was YouTube. Then Facebook popped off. Then Snapchat was the thing. Me and my brother were the first people making Snapchat stories, like a full content. Evan Spiegel invites us out, asking us like how we like the app. What can we change in Venice. And then it went, you know, to all these different platforms. Tick tock Real. So it's been however many years, like 14, 15 years of knowing exactly how to talk to the audience and be relatable and grow brands and my own brands from Better W Anti Fund mvp becoming the, the biggest boxing company in the last four years. And so I could do it from a personal side, but I also understand it from a corporate side. And, and I think a lot of the times, you know, these companies raise all this money. They have a big balance sheet, they're printing cash and they get really corporate with their messaging and they want to create like a 1, 2, 3, $4 million commercial. And I think oftentimes that doesn't reach the audience. And so it's actually just a lot of times telling them to be more relatable and to scale down into. Tell their story in a easier to understand way. And obviously, I'm summarizing, and it depends on, like, what the company is. Right. We've helped companies market, you know, towards engineers because that, you know, they're maybe just an engineering product. And so it's like, how do we appeal to that side of things? So each case is. Is different, but yeah, it's just second nature and I think been pretty helpful.
Host
Do you remember the first piece of content you ever created?
Jake Paul
I was born on camera, so. And I didn't know that until, like, two years ago. My mom's like, look at this footage of you being born. I was like, oh, great. You've never shown me this. What are we doing, mom? Like, you did. This is a great part of the
Interviewer/Analyst
story influencer era, you know?
Jake Paul
Yeah.
Host
The first time, the first platform that you were on to, the first series of the first, like, the first content where you're like, okay, this is. I'm taking this seriously.
Jake Paul
Yeah, I would say it was Vine. So I downloaded vine the first day it came out. It was promoted through. Through Twitter. I was like, oh, this is super interesting. And I just started making videos in, like, my cafeteria and school and just doing random stuff. I was like, the class clown. I loved making videos. Me and my brother had been on YouTube before that, just messing around, cooking up edits with our. With our video camera and posting on YouTube. So we were naturally kind of, like, good at making the content. And when vine came out, I thought it was super cool. I got to, like, 40 followers. Everyone in the high school was like, this is hilarious. Your videos are funny. And then me and my brother got into an argument about, like, how to film a video. And I was like, bro, I have more followers than you. Like, shut up. And I had, like, yeah, 40 followers. And he had, like, 20. And I mocked him so hard that day. And that's what. That's actually what changed everything because the next day, he started, like, putting a ton of effort into his vine videos. And I was watching him. I was like, oh, that was really good. Oh, oh, he's really doing this. And then he got to, like, 80 followers. I was at, like, 80. And then we just kept on putting more effort. And like, two weeks later, one of the videos that we made went viral. And once we tasted that success, we both gained, like, 5,000 followers. We were like, oh, my gosh we're famous. Like, this is it. We're the coolest people ever. And once we figured out that recipe of like the level it took to make a viral video, we just kept on cranking that level out and it just. One thing led to another. And once we realized we could make money from it, I got paid like $200 for my first brand deal. And I was landscaping. I had my own landscaping company and I was making $10 an hour and I was like $200 for a six second video.
Interviewer/Analyst
I don't have to be in the hot sun.
Jake Paul
Exactly. And that was the motivation to just like take it even more serious.
Host
Has the nature of the competition between you and your brother changed?
Jake Paul
Yeah, I think when we were younger, it was like very intense and still there, and we were just like young and it was actually good because there was no one else to compete with. We were the two biggest vloggers in the world. And so I was. It was inspiration and competition at the same time. And then as we've gotten older, we're just like collaborative now and we're on the same team. Obviously. He's a general partner in Antifund and we work together on a lot of things and everything that he does benefits me and vice versa. And so it's like building out. We're the testosterone Kardashians, essentially. It's just like any given day of the week, you got to see one of our faces somewhere.
Interviewer/Analyst
So the Kardashians of testosterone, how do you think about capacity? You've got a great partner and Jeff with Antifun, but you know, multiple businesses, it feels like there's always some ceiling. Maybe you haven't found it yet, but. Yeah, where. What's the limit?
Jake Paul
Yeah, it's a good question. I mean, every year I've just continued to compound since I was 16 years old. And I think it's just a testament to scale team having great partners on all different sides of the business and the best in class, from Gus, the best videographer in the world, to Laura and all these people around are just top notch. And I think that's been a massive part of it. And then just continuing to, you know, see ahead and know where the ball is going. I think that's one of my best attributes is, is being a visionary and being able to pivot, move, change, adapt, and continue to grow my career that way. But again, I think it just goes back to team. And I'm inspired by people like Elon where it's like, how do you have, you know, Four, five, six of the biggest, some of the biggest companies in the world. I mean, obviously he's a machine and I don't stop. I work all the time around the clock and it's like, even if I'm doing something fun, I'm filming it to be posted as content. So like, it's just non stop grind for the past, you know, 14 years. And I just love hard work.
Host
What's the future of boxing in America?
Interviewer/Analyst
Yeah, that's an interesting category because it's not, you're going up against, you know, the biggest, the biggest names, the biggest balance sheets in the world competing over a market that historically hasn't been a monopoly, but maybe is, you know, there are some efforts to try to create a monopoly in that space.
Jake Paul
Yeah, it's not going to work. You know, I think so many people have tried to take over the sport of boxing and it just too diversified, too many sanctioning bodies with the belts, too many fighters and promoters and managers involved. And it's a sport that is always going to be, you know, scattered across the board. And I think our strategy on that was essentially, we're the WNBA of boxing because we've cornered a market in women's boxing and believed in Amanda Serrano since day one. And that was really the test case to say, okay, we can make a woman a massive star and take her from making $500 a fight to $5 million a fight. And no one is pushing women's boxing. They deserve to be pushed. Their fights are arguably more entertaining, especially than Floyd Mayweather, for sure, without a doubt. And we saw that and we were like, all right, let's go after women's boxing because it's, it's untapped. And now we have, you know, seven out of the 10, pound for pound, best women fighters and 40 overall, some of the best up and coming talent. And that's where we found a little bit of a niche as well as being the leaders of working with Netflix. I think pay per view, there's so much piracy and so many issues with that. And so I was the first one to be like, all right, there was the TV era of boxing, then there was the pay per view era. And then I was like, now we're in the streaming era. And so realizing that we had to pivot the business model to be accessible, where it's like, if you have Netflix or one of these subscriptions, you're not going to want, you don't care. You're gonna, you're gonna pay the $7 a month. Or $10 a month or whatever it is now and getting distribution that way. Obviously, I'll probably still do pay per view fights here and there, but we're definitely moving into the, the streaming era of boxing.
Jeff Woo
How do you think the Mike Tyson fight broke Netflix? Right?
Host
Yeah, it did, right. That literally broke the platform for such a storied engineering team over there for decades.
Interviewer/Analyst
How do you, how have you approached negotiating with, you know, platforms like a Netflix? Like what does your team look like for that?
Jake Paul
Yeah, so my, my business partner and most valuable promotions, Nikki Savedarian is one of the best negotiators in the world, but he was the CFO at UFC when they, they sold to Endeavor and he helped lead the sale and was a pertinent part of their organization for many years.
Interviewer/Analyst
And so you think Dana took that personally?
Jake Paul
Oh, yeah, that's, that's a whole big part of the beef. It's not just me. It's the fact that, yeah, Nikisa and I have, have teamed up together. So yeah, definitely a sore subject for, for Dana. And yeah, I think it's just having the relationships and making the right fights at the right moments. And we've also, you know, put on amazing events and have great relationships with so many fighters and so we're able to pull together the Ronda Rouseys, the Francis Ngannou's, the Nate Diaz's, the Mike Perry's. Because we've always been fighter first, so people love working with us. We came into the world that was, I say it was like Taxi and were uber in the fight world. The way we run things is like a startup professional treating fighters right. We're on time or pay, you know, instantly. All these little details, production, fighter kits, helping them, instant communication, social media tips, the list goes on. These things are all like super basic to, to me and Nikisa. But in the fighting world, it's like fighters will fight and then like not get paid for like a year. And the just like there's so many issues in the sport. So just by running it like a proper SF startup, we've amongst many other things, but we. That's where the why we've been able to become the number one promoter in the sport in four years when a lot of these other people have been doing it for 30, 40, 50 years. I mean, Bob Arum, I don't even know. That guy's like 100 years old. He probably was alive when the T. Rexes were running around. So it's like just these small little changes are why we've risen to the top.
Interviewer/Analyst
How do you think the results of America 250 are going to impact the UFC on. On one hand, the Gaethje story of, you know, coming back from this, you know, really brutal knockout a couple years ago to then, you know, getting. Getting the belt is amazing. But at the same time, in the process, he took out, you know, rising global superstar. And so I can make an argument that it's good or bad for the ufc, but I'm wondering how you processed it.
Jake Paul
Yeah, look, I think the event overall was great and great for fight sports in general, and it was such an entertaining show. So I think overall for all of mma, it's a net positive. And I think it just depends how Aaliyah comes back.
Jeff Woo
Right?
Jake Paul
I mean, I think Conor McGregor has lost so many times, but his brand has, you know, stayed up there because he just keeps on fighting, he keeps on coming back, he keeps on trying. And so I think it's up to illy on that one. But, yeah, Justin Gaethje is like overnight superstar, legend, and we'll see, you know, how far he can go from here at. At his older age.
Interviewer/Analyst
But overall, what's the mindset of a Of. Of fighter that's rising, you know, through the ranks? When you have a fight like Ilya just had, you're taking damage that's going to probably stay with you in some capacity forever. Are fighters, like, pretty acutely aware that at any point you could take a beating that, like, you makes it a lot harder to come back from? I'm sure you've gone through.
Jake Paul
Yeah, look, I think they're definitely aware of it. I think the thing is, is that they're just addicted to the sport, and it's really all they know, and they're willing to sacrifice for that thrill and for that entertainment, for the love of the game. So I don't think they necessarily care. And, you know, that going into the sport that it's. That it's brutal and tough and rough on the body and it's going to affect your health potentially in the long run. I think people deal with the effects of injuries differently, but to each their own. And I think a lot of fighters know what they're signing up for.
Interviewer/Analyst
How did you process the enhanced games?
Jake Paul
I always thought it was dumb. Yeah. From day one.
Host
Why?
Interviewer/Analyst
Why?
Host
It sounds like a good idea. You take something, Olympics is entertaining. You add, steroids fueled the fire. Like, this is Jordy's.
Jake Paul
It's the best people in the world. Like, you could take something, but the best people in the world are the ones who are the most dedicated to it for 20 years straight. So there's no replicating that 20 year
Interviewer/Analyst
dedication just because, yeah, you take somebody that's like fifth best in the world, which seems not that far away from number one, and you give them all the pds, but the gap between five and gold actually so big that you can give them again. Give him a horse worth of testosterone and it's not going to make up the difference.
Jake Paul
Yeah, no, and, and again, I believe that's what happened. I, I didn't watch it. I saw some clip outs, but I heard the production was, was bad and that no one beat any records. And I think till the very end there was some, but there was some like people who weren't on PDS that beat the runners. I don't know, but my fiance is Olympic gold medalist and she was like, if anyone, she just won in Milan and she was like, if anyone tried to like do the Enhanced Games to beat her, like, she was like, no one's beating me still. So.
Host
Well, what about more broadly health? Maxing looks, Maxing peptides. Do you have a take on the current trend?
Jake Paul
Yeah, look, I think it's amazing, right? Like you see today, you know, they just launched the new imaging.
Host
Yeah, Mid Journey.
Jake Paul
Yeah, Mid Journey. It's like the, the world we're living in is so exciting. And I've told my friends, you know, we met, we were in SF with the Merge Labs guys and Alex Melania was like, yeah, we're all gonna live forever. Like we're just gonna like transfer our mind into some robotic body. And so this whole like health.
Host
You believe it?
Jake Paul
Yeah, th percent yeah, 100%.
Interviewer/Analyst
Do you think that, do you think that'll be good for the fight game? Because I feel like there's a lot of insane athletes out there that would be incredible fighters, but they're just not willing to take that level, to make the sacrifice to take that level of damage. And if we can solve, you know, CTE and, and you know, some of these other things, it could actually make the, the most violent sports.
Jake Paul
I don't think so. I think if someone's like afraid of getting hit in the first place, they're not going to be a good fighter when like, even if they transfer into a robotic body. But also I don't think it'd be entertaining. I think like I'm, I'm very, you know, long on traditional human sports in terms of a business model because the story is what matters and everyone's on the same playing field. So when you put in like robots and all these perks and extra things and blah blah, blah, I don't think people will enjoy it as much.
Interviewer/Analyst
What's your timeline to a humanoid being able to beat you in boxing?
Jake Paul
I'm sure very soon. I mean bro, if I'm going up against a metal robot like I'd probably lose so.
Interviewer/Analyst
I know but, but, but speed, Speed matters Will.
Host
The human spirit.
Interviewer/Analyst
The human spirit. You're human spirit. Yeah.
Jake Paul
I think a computer being able to do something on. There's no spirit. They just don't even feel the pain. It's just like straight up robot.
Host
Yeah.
Jake Paul
It's like iRobot in real life. It's happening right now.
Host
What about on the investing side? How much of your current thinking is like software only Singularity invest in the token path versus stuff like bio, health, defense tech, hardware, robotics, all the next gen stuff that's maybe not product market fit, not billion dollar arrs. But interesting.
Jeff Woo
Yeah, I think it's really both. Right, so we're pretty AI maxis here. So we're in OpenAI and then going down that stack. Right. So you go down the inference providers like the modals and you go to semiconductors or an etch which is an inference asic. We just did Helion which is a fusion company. So I think in some sense I think that software game is going to be won by an OpenAI anthropic SpaceX, Google maybe about cognition and some of these like secondary power law is being realized. Yeah. Because I think there's just so much capital for just all the compute. All the models are getting bigger and bigger. So I think, I mean partly we're here to just visit El Segundo as well. Right. Show. So I think it is like defense tech, robotics, manufacturing. I think getting to atoms is more and more important.
Host
Yeah. Going forward.
Jeff Woo
And then secondly, I think biocross AI is also very, very new. I think we're just texting with Sam Altman. He's like, yeah, we're like it's still really early. Like he wasn't like hey, there's like obvious winners there yet. So I think in terms of like finding that next wave, I think that will be robotics hardware bio.
Interviewer/Analyst
What about celebrity brands? What's your framework for a successful celebrity brand?
Jake Paul
Yeah, I mean I think we're not as excited around those often. I think it has to like leave
Interviewer/Analyst
it to me, buddy.
Jake Paul
Yeah, exactly. Seriously. And yeah, I think it's. Unless it's like the Kardashians or someone at that level, then it's you know, very difficult. So we've been way more selective. And then, you know, there's just way more upside on the, on the tech and software side of things versus, like cpg. And that's where we're spending our time.
Jeff Woo
Right.
Interviewer/Analyst
We're.
Jake Paul
We're fiduciary. So at the end of the day and for our own money. So at the end of the day, it's like, where's. Where's time best spent? And that's, that's really how we think about it.
Host
Will you.
Jeff Woo
I think to me, like, celeb is just like a solve for distribution. But I like.
Interviewer/Analyst
But I think, but it's not a
Host
full solve because distribution is a flywheel.
Jeff Woo
It's a half soft.
Host
Distribution is not, is not. Convert a million people over to this one time.
Jeff Woo
Yes.
Host
It's. How are you going to continue to grow?
Jeff Woo
And hence, like, I think product is actually most important.
Host
Yeah.
Jeff Woo
I think choosing the right market and the right product is everything. Distribution is just gasoline on that fire. And then I think, second, I think Jake is actually very special as a celeb entrepreneur. Right. Like, yeah. His story of just like, you know, being a landscaper.
Jake Paul
Right.
Jeff Woo
Like, I think a lot of celebrity folks that we've crossed paths with. Right. They were really good at singing or dancing or playing a ball sport since they're like 13.
Host
Yeah.
Jeff Woo
So they never actually had to like, actually like hustle their first brand deal. Actually think about business.
Host
Yeah. Tell a story or.
Interviewer/Analyst
They're well known, but they don't have an owned audience. Right?
Jeff Woo
Correct.
Interviewer/Analyst
Like, it's very different. Like somebody that's posted every single day for, you know, 15 years to.
Jeff Woo
I think that's why, like, NFL players are very hard to cross over because, like one, their face is not even recognizable because they're in helmets all the time. And then to. The NFL owns their distribution.
Jake Paul
Right.
Jeff Woo
Like, NFL is their distribution channel. They don't have an audience that they're used to speaking towards on a daily basis. So I think the Internet generation folks are interesting because they own that distribution. And I think I'm lucky to work with Jake because I think Jake has the hybrid of both. Right. Like, he's mainstreamed on the Netflix platforms as a professional athlete and has a respect of actually being good at a craft and an art and a sport. Plus, he comes with like a, what, like 200 million followers across different channels. So I think that's where it's like, like an experiment for us where it's like, okay, we have a touch into Mainstream, a touch into Internet. And I think there's also just like a hardcore capitalism, like, heart that we're like, hey, how do we monetize the opportunity set?
Host
Are haters a source of strength? We were talking to Alex Karp about this. He says all the AI leaders have only haters, no fans. And he was saying, I at least have fans. I have a lot of haters, and I have fans. Are haters a source of strength in the fullness of time? Are you glad you have both fans and haters?
Jake Paul
Yeah, 100%. You know, I don't think anyone who does good things in this world or big things in this world doesn't have haters. I mean, it's the. It's the day one story. And I honestly, you know, since day one, when I first went viral, the video I was talking about, like, I instantly. People in my school started hating. So, like, I don't even. I don't even remember life without haters.
Interviewer/Analyst
Yeah, your mom, you know, took that video when you were born. I'm sure some of the nurses were like, yeah, this kid, they're like, oh, fuck, yeah, yeah.
Jake Paul
No, you have to have it. And, you know, good news travels fast, bad news travels faster, and the. The haters actually will talk about you more and say bad things, but at the end of the day, people don't really remember what was said. They just remember your name and your face, and so you could do with that what you want. And, you know, it's really. They're adding to the algorithm at the end of the day, so it's really just math. And if you just have fans that are saying things, you know, let's say that's 10,000 people. But add 10,000 haters in there, and now 20,000 people are talking about you. And it just adds to clicks, views, talk, trending. So that's the way I've always looked at it. And yeah, the. The biggest and best people in the world all are also the most hated Ferrari.
Host
Luce has a lot of haters. Will you be getting one?
Jake Paul
Say it again.
Host
The Ferrari Lucha. Oh. New electric vehicle, Ferrari.
Interviewer/Analyst
You gotta be careful, because if you want any of those Halo cars, you know this is gonna be permanent. I want to say. I know you might want an F80 at some point. You gotta be really care. I just want you to be really careful.
Jake Paul
This is a political answer. No comment.
Interviewer/Analyst
Okay.
Jake Paul
No, that shit's us. No comment.
Jeff Woo
No comment.
Jake Paul
No comment.
Host
A lot of fun. Well, thank you so much for coming on.
Interviewer/Analyst
Yeah. Congrats on the new fun. Have fun down in El Segundo. Hopefully give our best to everyone in the South Bay. I'm sure you guys are going to be spending a lot of time there post SpaceX IPO. It's just going to be more and more action.
Host
Let me close out by telling everyone about the New York Stock Exchange. Want to change the world? Raise capital at the New York Stock Exchange. We were off for a couple of days. We'll see you back at 11 next week.
Interviewer/Analyst
Is an IPO like on the on the.
Jake Paul
We got some ideas of things. We're cooking dog.
Interviewer/Analyst
We're cooking Flashbang out.
Host
Leave us 5 stars on Apple Podcasts and Spotify. Sign up for a newsletter tbpn.com and thank you for tuning in today. Goodbye.
Jake Paul
Nice.
TBPN Podcast Summary:
Episode: Jake Paul Thinks We'll Live Forever
Hosts: John Coogan & Jordi Hays
Guests: Jake Paul, Jeff Woo
Date: June 18, 2026
This episode dives into Jake Paul’s evolving journey from viral internet personality to startup investor and boxing promoter, alongside business partner Jeff Woo. They discuss raising a $100M+ growth fund, bridging the worlds of content creation and venture capital, the future of sports (and human longevity), and how branding, haters, and AI are shaping the new generation of founders and celebrity entrepreneurs.
$100M+ Raised, Institutional Focus
Investment Strategy
The conversation is candid, energetic, and peppered with real anecdotes, humor, and a transparent take on fame, competition, and the future. Jake Paul blends bravado and pragmatism—comfortable with scale, criticism, and betting big on next-gen technology, while the hosts and Jeff Woo keep pace with strategic questions and lighter asides.