Transcript
A (0:02)
We're breaking down our super bowl experience. You know, people call us the sports center for the LinkedIn crowd. It's always been funny because we mostly focus on X and RSS feeds.
B (0:10)
Well, that was the first football game we saw this season. Yeah, yeah, it actually was.
A (0:15)
It was the first football game I've been to in maybe a decade. I don't know, it's been a while. But we do try and bring that SportsCenter energy to the show. You know, we try and bring the high energy to tech and business reporting.
B (0:26)
Apparently it was not the most exciting game.
A (0:29)
You know, we had this, we had this running joke for a while. You know, we're most excited about the ads. It's a little, it's a little played out at this point because some people say that just as a reflection of like they don't like sports. We say it because we actually like the ads.
B (0:41)
Right.
A (0:41)
Because we like advertising and commerce. But, you know, we, we participated in the super bowl hype train. I was very happy with the success of our campaign. Super bowl is like a relatively minor event in the calendar for tech people. I feel like, you know, wwdc, Davos, Sun Valley, like of the things that everyone collect around Super Bowls on the calendar for a lot of people, but not top line for everyone. It's not. You gotta be there. But we were able to run a regional ad in the Bay Area, which we mentioned on the show.
B (1:12)
And I guess it was all over California.
A (1:14)
Yeah, it was all over California.
B (1:15)
People text me from Southern California too. I gotta pull up his post because somebody yesterday thought that they were hallucinating. This guy Chip Rogers on X said hallucinating and then he said, Jordy Hayes ohn CooganVPN on the pre game super bowl commercial. And I was like, no, it was real. It would have been insane to just be like watching NBC or watching the. And then you just get.
A (1:42)
You're watching tvpn.
B (1:43)
He probably was like, did I sit on the remote or something?
A (1:46)
Yeah, and I accidentally clicked off the stream or something. But no, it was a cool moment because obviously people see view numbers on clips and they see follower counts. We just hit 200,000 on X. We're very excited about that. And they see the guest lineups. But there's something different about actually seeing the patchwork of all the different logos of everyone who's participated in the show in one way or another as a guest. The other super bowl little tomfoolery we engaged in was we launched Claude with ads. Obviously we'd been Joking back and forth about Anthropic launching a Super bowl ad, kind of taking a shot at OpenAI or other LLMs that might put ads in there. What does that mean? Is it going to be bad? And so, of course, we had to create a wrapper. Thanks to the Opus 4.6 API and a lot of tireless work from Tyler Cosgrove over there.
