The digital world promises a frictionless existence of infinite growth, convenience, and total scale. But what happens when that virtual map starts consuming the real territory? Rushkoff reflects on his recent appointment to the Club of Rome and their legendary 1972 warning: The Limits to Growth.

From the massive water and energy drained by AI data centers to Jeff Bezos' intentional dismantling of the Washington Post, Rushkoff breaks down how the tech elite are using the digital simulation to extract the last remaining value from the physical world. The oligarchs want a frictionless reality where they own the platform and avoid the messy negotiations of actual human connection. But reall life, and real democracy, requires friction. It requires the awkward, inefficient, and vital collisions of human beings sharing a local space. It is time to stop confusing the map with the territory. Find the others. Embrace the friction.

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The Tech Elite’s “Frictionless” Fantasy (And Why It Will Fail)