In episode 77 of Tech Buzz China, co-hosts Rui Ma and Ying Lu tackle a topic that has become the next big thing in China ecommerce: C2M, or consumer to manufacturer. Although the acronym itself is not new, the term has been redefined within the past two years, driven by the choices of a handful of key founders and companies. Listen to learn about why Rui and Ying think this new iteration is at once innovative and transformational, why both factories and brands stand to benefit, and what this all means for the future of manufacturing and commerce -- in China and globally.

Rui is still researching and writing on ByteDance for her ebook. You’ll want to get front-row updates on it and to her other work by subscribing to our newsletter, at techbuzzchina.com.

We have finished uploading all of our past episodes onto the new Tech Buzz China YouTube channel and putting them together into playlists by sector — check them out! As always, our past transcripts are viewable on our website, as well as at pandaily.com and supchina.com.

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Thank you to our ever-talented producers, Caiwei Chen and Kaiser Kuo, as well as to Jason MacRonald at SupChina.

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Ep. 77: The next thing in China ecommerce? Consumer to manufacturer (C2M)