Episode 81 of Tech Buzz China continues our series of audio experiments, and features co-host Rui Ma in conversation with Wharton professor Karl Ulrich on his latest book, Winning in China. The book was co-authored with Wharton Global Fellow Lele Sang, and presents 8 carefully researched case studies of successes and failures, from Amazon to Sequoia Capital. The episode is a recording of a conversation that was broadcast live on the Clubhouse app on February 1.

As Tech Buzz continues to broaden our content formats, you can follow us at techbuzzchina.com, subscribe to our YouTube channel, join us in the Inside Asia group on Clubhouse, tweet at us at @techbuzzchina, and write to us at rui@techbuzzchina.com & ying@techbuzzchina.com. As always, our transcripts are available on our website, as well as at pandaily.com and supchina.com.

If you are a Tech Buzz listener and would like a free copy of Karl and Lele’s book, please email us at ying@techbuzzchina.com.

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Ep. 81: What it takes to win in China - Rui Ma with Karl Ulrich