What happens when AI moves beyond experimentation and becomes part of the creative process itself?

At Google Cloud Next in Las Vegas, I sat down with Albert Lai to explore how AI is transforming the media and entertainment industry from content creation and production to personalization, localization, and audience engagement.

Albert works across Google Cloud, Google, and the wider Alphabet ecosystem to help media organizations rethink how they create and distribute content using cloud infrastructure, multimodal AI, and agentic workflows. And one thing became very clear in this conversation, the industry has moved beyond asking "What if?" and is now firmly focused on production-scale execution and measurable business outcomes.

We discuss why media companies are fighting a growing battle for audience attention, and how AI is helping them create content more efficiently while also unlocking the value hidden inside vast archives of existing material. Albert explains why the conversation has shifted from simply producing more content to maximizing what already exists, and how AI is helping organizations rediscover and reimagine decades of footage, audio, and intellectual property.

The conversation also explores one of the biggest themes emerging at both Google Cloud Next and NAB Show, the rise of agentic AI workflows. Albert shares how media companies are using orchestrated AI systems to streamline complex production processes, support editors and creators inside existing workflows, and improve everything from localization and dubbing to monetization and personalization.

We also dive into real-world examples, including how companies like Avid Technology are integrating Google AI directly into production environments, and how Indonesian media company MTech used Google Cloud AI tools to create and distribute a 26-episode animated series with measurable improvements in production speed, cost efficiency, and audience engagement.

This is not a conversation about replacing creativity. It is about augmenting it.

If you work in media, content, streaming, sports, publishing, or simply want to understand how AI is changing storytelling itself, this episode is packed with practical insight and real-world examples.

How will AI change the stories we create, and the way audiences experience them?

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