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Chris Anderson
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Elise Hu
TED Talks Daily is sponsored by Capital One. In my house, we subscribe to everything. Music, tv, even dog food. And it rocks. Until you have to manage it all. Which is where Capital One comes in. Capital One credit card holders can easily track, block or cancel recurring charges right from the Capital One Mobile app at no additional cost. With one sign in, you can manage all your subscriptions subscriptions all in one place. Learn more at Capital1.comsubscriptions Terms and Conditions apply. You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. I'm your host, Elise Hu. We have some huge news for you. After 25 years at the helm, Chris Anderson, the head of TED, is issuing an open invitation to the world to pass on ted's stewardship to someone new. It could be anyone, maybe even you. Today, we're bringing you Chris's special announcement. He spoke to a live audience at TED HQ earlier this month. It's followed by a Q and A with TED CEO Jay Haradi and Anna Verghese, the executive director of ted's audacious project. Chris talks about this news in true TED fashion. He shares the big ideas that have driven this decision and why he's convinced it will open the door to an exciting future for ted. Also, stay tuned till the end of the episode. We have a special message just for you, our TED Talks Daily listeners.
Chris Anderson
I think this is going to be quite an exciting hour together. You've heard the bones of the announcement. I've invited a new steward to present themselves. And if that happens, they will get all of ted. The organization, conferences, the events, the brand. Like it's a lot. And the craziness of this comes from My conviction that this is actually the best way to ensure that the future of TED is much, much better than even what we've seen before. These are early days. I think the world needs TED or TED in partnership with other things more than ever. We're at such a crucial point in history, the stakes could not be higher. Knowledge, insights, ideas, an attempt to persuade people to be their better selves, an attempt to bring people together, an attempt to be non partisan and to listen to people from all sides. Hello. The world really, really needs this. And I think this is the way of allowing it to happen at much greater scale. I'll say this. There's a fundamental problem that we and all other forces out there who are trying to use the Internet for good have run into. It starts with a human cognitive bug on honestly, bad is interesting, good is boring. This is how we evolved. We evolved to pay attention, sharp attention to threats. That is how we survived. But it creates a problem and always has. For anyone who wants to purvey useful information stuff that's good, you have to fight to do it. All of ted's life we have fought to overcome this problem. It was a miracle to us. But that the first TED talks went viral, that they actually worked online ahead of kitten videos. Hello. It was incredible. It was so exciting and it worked because we fought hard to make boring knowledge, which is what TV told us. It was accessible and told in a way that it could escape out from the small world of the speaker out and make it relevant to a bigger audience. And it was so exciting to see that happen. In the last few years we have faced a new enemy out there. I'm going to say, why not use the word enemy? It's algorithms that were probably created for good intent, but they were created to maximize attention. Which played right into this human cognitive bug of teaching millions and millions of content providers that the way you get attention is to stoke people's fear, to play up threats, to show that the other is really dangerous and to create this world, this increasingly fractured world where we're all addicted to things that make us angry at one level and which make it incredibly hard to take a deep breath and say, okay, I'm going to put aside 18 minutes or 15 minutes or 6 minutes, for God's sake, to actually learn something and to be inspired to be my better self. And everyone faces this challenge. I face it in my daily life. I spend more time doom scrolling than doing stuff that I know would be better for me. We all do it now. I'm not prepared and I don't think any of us are prepared to seed the future to those algorithms and to that version of humanity. We cannot do this. There is no future if we do this honestly. And there are plenty of people out there with the techniques and the skills to overcome this. We've overcome this in many parts of our lives where we, we learn to be our more, you know, we give our reflective selves power when it comes to what we eat and how we exercise and so forth. Like we can, we're capable of winning these battles. I look at an organization like Duolingo, which has figured out how to do something really good and teach people languages by using some of the tools of addiction and you know, like. But it does it at scale and it's amazing. And there are plenty of things happening in TED that are really, really exciting and point the pathway to significant growth. But for example, there's a TV show that I'm really excited about. Maybe we can talk about. There's this. But for these things to work, it almost certainly will take a level of investment. We're up against big forces out there. The impact of those algorithms and every media company that you speak to will tell you this is that they have moved attention to the big social media platforms and thereby sucked advertising dollars and sponsorship dollars with them. It's made what's left for the rest of us an ever thinner feast. And so ted has we're $100 million a year operation in terms of cost. The incredible team, some of whom are here, and it's great to have you here and the things that we do, that's how much it costs. A growing portion of that in the last couple years has had to depend on philanthropy. The sort of, the easy sort of digital partnerships that we had a decade ago. And so it's just got harder. And that's just a truth of all media. So we need, if we're going to win this battle, and we will, or we must, we need to bring in other resources. We need to team up. And that's what this is about. This move is an attempt to create exciting new possibilities. The joyful, amazing lesson that we have learned through ted's history is that it's by letting go that you gain resources. I mean TEDx. To all the TEDxers who are watching, the TEDx organizers, you are extraordinary. You are heroes. For some mad reason, you are willing to spend months of your year stressed about putting on a TED event with no money from us. It's incredible that you will do that. And the reason you will do that is because we gave you something that you owned, which is the right to do it. The right to do it. Tedx in your city. The response to that has been absolutely astonishing. You've multiplied massively the global footprint of ted. So letting go is counterintuitive for any organization, but I'm convinced that it is the key to unlocking possibility. So that's what these next few months are. I do not know which possibilities will come, but I, I'm very, very, very excited to find out. I think there's a lot that we haven't even thought of ourselves that could happen. So now in this time, that happens. The whole purpose of this is to harvest by opening it up like this, we get to hear from you, we get to learn from you, we get the proud mind of the global tech community, which is an incredible mind to say, well, how about doing it this way? And that process starts right here this morning, this afternoon, wherever you are. So thank you so much for being part of this. Let's get the chairs up here and we're going to go into Q and A mode in a minute. Exciting.
Jay Haradi
Okay. All right. So we heard a little bit about maybe the possibility space that TED finds itself in, but I'd love to launch into why now? Was this a decision? A middle of the night light bulb moment? A slowly growing realization, after 25 years, you're just ready to throw in the towel? Just give us a bit more of a window into both the decision and the timeline.
Chris Anderson
I mean, look, I've been thinking about this for a while. We've been discussing it for a while. You know, what would it take to bring in new resources into TED so that we can really achieve the bigger dream that we want to achieve? I think one weird catalyst, honestly, was that I published a book a year ago called Infectious Generosity, which sort of framed the TED story in like, oh, my goodness, we've discovered this idea of radical generosity, and it actually works as a, as a strategy. It's driven every single thing. The giving away of content, which was a risk at the time, is what made TED what it is today. And it followed on with, there's lots of other pieces of that, but it's really driven everything. And so, and so I. But unfortunately, you may be going, well, wait a sec, isn't there something else you could give away? And so that was a catalyst. But no, it's more the logic of the moment. The upside potential of TED has never seemed bigger to me and never seemed to matter more. And so I just think this was the moment.
Jay Haradi
Yeah.
Anna Verghese
And I could just add to that, as Chris obviously always sees the big trends and the big picture, but we were having conversations about we have big dreams and we know that we can launch new businesses and do more things. But now to do that, we need resources and growth funds and investment. So all that came together. There's a moment to kind of transition TED to the next phase, but also to build up resources so we can do more.
Jay Haradi
And I think that's an important distinction because I think, Chris, in your note, you said there's 25 million in the foundation. People would think, okay, that's a pretty decent amount of money. You've still clearly got some ideas in the pipeline for what TED could do. So maybe just talk to us about. I feel even with Audacious, you've kind of witnessed that ability. If resources aren't the issue, that's, I think, what you're essentially trying to launch TED into in this next phase. Is that right?
Chris Anderson
Yeah. So the structure of TED, TED is. So you've got the TED foundation, which is a nonprofit, which has $25 million ish moves up and down, that owns TED Conferences LLC, which is the business unit that runs most of the rest of Ted. And is 25 million a lot? Well, it is by the standards of many nonprofits, But Ted is $100 million a year thing. During the time of the. During the year of the pandemic, we lost more than $10 million or of the order, $10 million that live. But by slashing costs, you couldn't. It's one quarter of our. One quarter's worth of our cost. So at least psychologically, I think it's hard responsibly to say there's an investment project that required a $15 million investment. You would be very foolish to gamble all of ted's future on that one project. And so it limits what we can do. And if we're to make an impact in the world, you can't talk in terms of 10 or 15 million dollars. At some point. I think some of the biggest dreams that we have may take many tens of millions of dollars, possibly hundreds of millions of dollars to actually grow to global scale. And so I just. I just. We want to open the door to someone who can help us think bigger.
Jay Haradi
That's great. So talk to us about the ideal inheritor of ted. You mentioned in your letter to the community that you want someone with both the ideas and the resources, the willingness and the capacity. What are some of the values that have gotten TED this far and will be critical of the future candidate.
Chris Anderson
I mean you want someone who fundamentally cares about the future of the world and everyone in it. I mean TED is fundamentally global. It's someone who understands the power of ideas. You know, we, I mean I deeply believe that the ultimate drivers of history actually isn't politicians. It's the innovations that happen among inventors and dreamers and thinkers and writers and advocates and so forth. What shaped the current world are the people who innovated social media. You know, like for better or worse, it's the ideas and innovations is what shapes the future. And so someone needs to buy into that and be excited by that of if we can get that right. Wow, that changes everything. You know, I hope that they, I think just the deep idea of education more generally as a sort of, as a fundamental force that will shape the future. Global education. If you were knowing what we know now about the world and what we know now about technology, you wouldn't create a global education system that looked anything like what we currently have. We're spending countless billions of dollars in the most absurd ways when there are much, much better ways. We could everyone on this planet to have all that they need to know to empower their own lives and their own futures. So I mean someone who is excited by really doing something radical for global education, teaming up with other people out there and providing the kind of skills that could be offered to everyone on this planet, that would be an exciting potential partner. But the truth is Anna, I, I don't know. And there may be better ideas out there, but what we do know is that we wouldn't like say there was someone who said oh my God, with ted I could make myself a fortune. Use that brand. Knowledge is valuable. Let's make a fortune with it. They won't get it.
Jay Haradi
Good to know. I think also we live in a very polarized, difficult times. You've taken a very pluralist approach, I think to how to use TED to bridge build. I think it's probably important also to just talk about kind of non partisanship in this situation. Like how are you thinking about the future owners kind of belief system?
Chris Anderson
So it's hard to be nonpartisan. What I said at the last TED was this, was that in a world where we really are in danger of becoming just more tribal than ever and where people on the other side are sort of hated and distrusted, that it puts any media opportunity into a bind. You have three choices basically. One is you can ignore politics altogether. And for a lot of ted's history You've actually tried to do that. I think in the world we're in right now, it's very, very hard to do that and feel like you're still covering the things that matter most in the world. I mean, it's. Politics is going to play an important part. So the second choice is to pick a side, and that is the easiest way to go. That is how a lot of cable channels, for example, have determined their future, their best way of getting viewers. Pick one side and then you can go all in on the sort of demonizing of the other side and the sort of cheerleading that goes along with that. Ultimately, that just adds to the fracture. We are explicitly, publicly nonpartisan, so I don't think that's an option for us either. And we've definitely been accused of leaning too progressive by some people over the last few years. Possibly there's truth to that. What ted's future is, and what I said, and it was generally super well received by people, is that we are determined to be nonpartisan and to find to be a space where we can give visibility to ideas from multiple parts of the political spectrum, treating people with curiosity and with respect and carving out a different kind of space that says no to the screaming and the hatred. Because I just, I get it. And there are times when that can be justified, but it doesn't take us forward. We want to be a place where people can listen to each other and then a magic thing can happen. You discover some values in common. Hey, we all care about the future of our children. Who knew? That's exciting. So what can we build that would make the future better for them? What can we build together? And if you can shift the conversation to what can we build together? Which takes an act of imagination and, you know, picturing a future possibility, but it also takes. It starts with a determination to be respectful and to refuse tribalism. I think that's possibly. No, I think that's an essential role, and I think it's something that the world needs. There aren't many places where that can happen, and I think we need to double down on it.
Jay Haradi
So one further question, Jay, then I'm going to come to you. So we've been witness to some pretty significant media platforms acquisitions over the last few years. Some would argue that some of these have been pretty disastrous for society and certainly for editorial integrity. What have you learned from watching the media landscape change hands in recent years, and what has it clarified for you about how you would like ted's transition to go?
Chris Anderson
Chris, me first. Yeah, I Mean, look, acquisitions are often. I mean, some work amazingly, if you just look at, like, from a pure business point of view, I don't know, Facebook acquires Instagram. Instagram is now far bigger than Facebook. You know, these things can work. And I think in the modern world, scale really matters, but you need aligned cultural values. I don't think what we're thinking about here just in terms of acquisition, and certainly we would not be acquired by an entity with, for example, a strong political viewpoint. I think of this as, I mean, we're opening the door to possibility and a combination of platforms, resources, skills. I think there's. If you ask the question, are there many other people out there who cannot stand the way the world's heads right now and who feel this intense yearning for a better future and for rediscovering the best parts of humanity, for helping create the means by which we can spread that discovery of how can we be our better selves, not just in one country, across countries, so forth. I think there's a lot of people out there who deeply respond to that, and there are a lot of resources out there who. There are a lot of people out there with huge resources who actually don't know what to do with them. That is a big thing to do. And if there's one thing I've learned, I think we've learned together at Audacious is that if you want to get stuff done and if you want to raise money, often the best way to do it is not to present a small plan. Present the biggest dream you can dream of. That is what gets people's hearts pumping. So, yeah, I don't think. We don't think ted's going to be acquired. That's sort of like. I feel like that's in a way, the wrong way to think of it.
Anna Verghese
Yeah, no, I mean, I agree with you. And it's about. For me, it's also about an entity or combination of people who are really excited to build new things and have a sense for ted's assets, the unique aspects of our business, also the unique aspect of our brand and what it stands for, the things that we can build and want to build with us, especially around education.
Jay Haradi
So talk a little bit more about those assets. Jay, Chris mentioned you've been TED CEO for four years now. How would you kind of describe the current state of the organization, its financial health? What are the most exciting future opportunities from your perspective?
Anna Verghese
So everybody here in this room and online, we know we do a lot of things at ted and often it's complicated to explain all the things that we do, various initiatives and programs. But in simple terms we have three capabilities that work really beautifully together. We create events, different events around the world, from conferences that are multi days to short events, TEDx events around the globe, events with partners and more that we're launching every day. New TED Nexus as an example and TED AIs and other new ones. More new ones coming soon. So the event is one part we have a fantastic media business which I think has one of the most powerful media engines to get ideas put out in the world. We take the ideas from our events, but also we add other ones. We have a growing podcast business, phenomenal following on social media, big communities across the various platform presence on YouTube and all that really puts out the ideas out in the world. And then the third capabilities around education and learning. We have programs and products, everything from TED Ed creating programs in schools for young students, all the way to TED at work which educates people in the workplace. All these work together so they feed off of each other. They create this beautiful flywheel. And I think it's a really unique capabilities. There aren't many events out there in the world that also create content that gets spread out everywhere. So for us the events in the media business are very well tuned in. There is probably a great opportunity around education and learning for us. When I look at the future, if you put aside for a second the capabilities that I described, probably the most exciting thing we have is the TED brand. And the TED brand was actually created by everybody in this room and everybody on the live stream because everybody infused meaning into the TED brand. And now it so clearly stands for possibilities, for solutions, for the future, for optimism and for knowledge. And so building products in education across lifelong learning. I think education is going to matter more and we're going to have to constantly get educated. I am now probably I need to take a course on how to keep up with AI at my age. Right. So I think there's a lot of opportunity to educate people crossf. I'm very excited about that and as Chris says, I'd love to have if we have a partner with even more ideas that's even better. Like think, look at TED and what new ideas can we think about? We have plenty, but we're open to others.
Jay Haradi
That's great. So Jay, you also led TedX for a number of years before you became Ted's CEO. So I feel like you really get community. How generosity and curiosity and adaptability kind of combine. What kind of mindset do you believe we need to have as a whole community as we move through this change and transition.
Anna Verghese
Oh yeah. Well, you know, as you say, I joined TED 11 years ago and my first job was to lead TEDx, which was because in some ways it was ironic that Chris hired me to do that job because when we met, I didn't really understand how TEDx worked. And when I walked into the building and I met with the now head of TEDx and I said, well, we have to make this decision. And she said, well, we should go ask the community. And I was like, what do you mean go ask? It was like this whole notion of, oh no, we have a community out in the world and we consult with them and we make, we involve them and we make these decisions. And over time, what I realized is as I travel the world and through TEDx and other communities, TED, the TED brand, inspires countless people around the world to do stuff. They then in turn create so much impact and beauty and contribute back so much to ted. And I often thought, how is this working? How is this working? And so much of it came to me at the end was about love and trust. It's people who loved what TED stood for, then they trusted us, and then we trusted them. So I think in this process, maybe love and trust are good guiding principles. It's something that's been guiding us. It's pretty scary to go into the unknown. I said to Chris was very clear about the fact that he wanted to be very open about this process and do it with the community. I was also aware that it might put people in a state of anxiety. But if we actually know that we can trust each other, I trust that Chris will ultimately make the right decision. He will consult with the leadership team of this organization, with the staff, with members of our community, and we will find some new steward who has a love and appreciation for what TED does and also for the fact that TED is not just a group of 250 people in New York. We are actually tens of thousands of people. If you get ted, you get all of this. So I think that's good to know.
Jay Haradi
So you both mentioned that the entire global tech community will have a say in its future. What do you mean by that specifically? I know there were some tenets that you kind of said about what needs to be true of TED when it, when it gets handed on to the next steward. So just a little bit more about how this community can. Can get involved in this decision or contribute to.
Chris Anderson
It starts now. I mean, it start. It starts now. Look there's no, it's it. I would like to think that even though I've been the sole director of the TED foundation, ultimately could make any decision at ted. Every decision that's happened has been happened by conversation. We've had internal debates and the principle has been best idea wins. And that's, I think, true. Now I think I will read my email is out there, chrisdead.com, i will read anyone from the community who's got an opinion or who's got a few hundred million dollars or whatever. You know, I will read every email. But it's a mixture of everything and we will share among the leadership team LionTree, the investment bank we're working with. I'm very excited about them. They are creative and thoughtful and they understand that this is a, it's kind of like a media opportunity like no other. There's not much precedent for anything like this, but they kind of, they love it and are working with the spirit of that. And so I don't know how it plays out, but we will listen to anyone who's got anything to say and try and connect dots. And I think if we've been good at anything, I mean, in a way the whole reason why like a TED conference is an amazing experience is that you go in for a few days and you hear an idea here that seems to have no connection to this idea here. But then the next day you hear something here and you go, wait a sec, that actually picks up a bit of that and a bit of that. And if I next Tuesday have a lunch with that person, maybe like every, you connect dots and you do something with them and it's a thrilling process. And so I think this is kind of probably going to be the ultimate dot connecting process. And I don't know what those dots are yet, but just because I believe that there are so many people out there who believe in the future of humanity and understand that we're on a shared mission here. Many of us are on a shared mission. Let's join forces and figure out how to do something amazing.
Anna Verghese
Maybe I can just add very quickly just for the community as we embark on this process. We did set up email Chris, by all means, he does read all his emails. We also have an email called nextchapterted.com and specifically two areas where I think are important for us to hear from the community at this point. Chris, in his letter to the community outlined seven questions that we are going to ask potential interested parties. What is your opinion about those? Do you think these Are the right questions to ask? Should there be other ones? Any nuance around that we do want to hear from the community. And of course if you have ideas, you might not be resource or lead an organization, but you might think of somebody, send it to us next chaptereted.com because we are working with a team, we'll give them this idea and we'll go explore it. Those two things would be really helpful at this point.
Jay Haradi
Just one more question for me before I open it up to the audience. So much of Ted's success is shaped by the 200 plus staff who work here today. And in fact you shared the news with the organization on Monday. How did that go from your perspective and what is your biggest wish for the staff in this rather liminal moment?
Chris Anderson
I don't know about you, Jay. I was amazed, delighted, moved by the reaction because I mean there's any organization would find this unsettling. It's like you don't know who, you know, is some monster going to come in or what the hell or you know, are we all going to be fired? People were incredible. And the level of belief in the org and in the process and like I love and trust were the two emotions that really hit me and I was trying hard not to shed a tear. Honestly, I found it an absolutely beautiful interaction.
Anna Verghese
I agree. And the only thing I would add is one person asked Chris, hey, if we're feeling nervous, what advice? And he reminded us that one of ted's values is determined optimism. So you could get anxious or you could be like this could be great. And I think the 250, this is a compliment to Chris, but also removing him from this a little bit, he, his values of being open to possibilities, being kind of trusting and determined optimism are actually infused to the 250 people who work here. And they received it in a manner that, that we think about it, which is this could, this feels like a big change, but hey, it could be better.
Jay Haradi
Absolutely. All right, we have some questions from the remote audience. A number of people asked about the future of specific programs. So TEDx, TED, ED, TED fellows, what can you share to assure those tuning in, representing those communities that these programs will survive? And this is for both of you.
Chris Anderson
We believe in all of those programs like you know, passionately. They all have funding capability as things stand anyway. So I mean it's, it's, I mean if you're serious about, you know, inviting in a new steward, obviously a new steward may say we want to focus more on that and grow that. And you know, whatever, but I see nothing but upside for them.
Anna Verghese
I agree. And I think all the programs that we have are actually interconnected and support each other in very, very meaningful ways. The way I think about it is we are planning to do more, not less. So who knows? I mean, of course there's possibilities that some changes will come, but we think all the teams and communities and programs are here and they make sense. And so my guess is that they're here to stay.
Chris Anderson
And I would add to that just that I do think that the TEDx community, I mean, you know, there are tens of thousands of people around the world doing TEDx. We actually don't even know the exact number. I don't think we know that there's north of 3,000 events, but there's, you know, some of those have teams that sometimes involve 100 or more volunteers. And it's. I think that is a massively. That's a sort of an asset. Asset's a very narrow word, but I'm going to use it for now. It's an asset of TED that has huge potential. I mean, this is a group of heroes, global heroes, who are fighting every day to try and spread wisdom, knowledge, community locally. Wow, that's absolutely amazing. And I think if someone wanted to map a pathway to a better future, there is a lot more potentially that we could dream of with our TEDx partners. So, I mean, I would definitely, in this whole process, would welcome any thoughts from TEDx organizers. Maybe answer this question, like, what more do you believe you would love to do or could do? And what would you need to do that? Is it just permission? Is it resources? What is it dream? This is a moment to dream.
Jay Haradi
That's great. All right, I'm going to combine two questions. One from Adam, TED attendee from California, and Diane, a TEDx from New York. You listed a wide variety of different options for who might inherit ted. Who do you actually want it to be? Where do you believe TED belongs? I'd love to hear more about this because maybe by sharing it, you can inspire the audience to make it reality hold. I am also scared of the unpredictability of billionaires, and we all are. How can we make sure that TED will stay as a nonprofit after it's transferred to an extremely rich person? How can we prevent a culture and journalism oligarchy?
Chris Anderson
Sorry, this is why it's a good question. Billionaires. The hated billionaires. So I'll say one thing first. Just about the audacious project which Anna and I have been building for the last 10 years now, I guess. The Audacious project invites anyone who is a dreamer for change, typically someone running like a social entrepreneur. So what is your biggest dream? What could you do if money was no object? The ideas they come up with can take your breath away. When you distill those, we distill from Hundreds down to 10. We have a retreat once a year that is basically attended by billionaires. And in the course of two and a half days, we get to see these billionaires in action. And what you see are people on fire to try to figure out how to use their resources for maximum good. Part of me just wishes that everyone could actually see that process because billionaires, I mean, to some extent, deservedly have a terrible rap. And I'm not saying that some billionaires in their worst moments do terrible things. They do. But I can promise you, because I've seen it up close, we've seen it up close, that some billionaires are deeply, deeply want to figure out how to use their resources to make a better future. They want to give back. They know they've been lucky. And some billionaires have absolutely unique skills besides money and that they are bold, they are big thinkers and so forth. So don't be that scared of them. There is a pathway there and they may be an essential part of the pathway to obtaining the resources that we need to be great. So, yeah, billionaire philanthropists, who possibly in combination are absolutely one possibility. And I think, and obviously it's going to be really important to figure out how, how that doesn't go wrong. And because there are multiple ways that this could go, we don't have like, you know, here's a written legal constitution that will prevent anything going wrong. We don't have that yet. We may need to create something depending on how things go. But where, you know, there will be trust and love, but there will also be verification, contract, you know, I mean, you know, we're gonna, we're going to do our damnedest to be very smart about this and to get something up, set up that maximizes possibility. But there are plenty of other things that could happen. I mean, I know for a fact that, you know, there are giant media companies out there who, some of the people leading those companies have, that they really want to contribute to a better future. It's not just about making money. And I think TED might be very, very exciting to some of them, in theory. Universities have a mission to spread knowledge. Some universities have ungodly amounts of money sitting there idling away when it could actually be doing something. Radical for the world's future. I'm terrified of bureaucracy and of slowness of decision making and so forth. And so that may be a big obstacle in us. But if we could find someone dynamic or a group who was dynamic from a big university who wanted to expand their mission to, let's say, for want of a better term, free education for the world, we'd listen. We should listen. And that could be amazing. The global tech community, you know, there's lots of resources in this community. There are new ways of creating structures. The challenge with governance structures or something like I mentioned in the note, the possibility of a DAO distributed autonomous organization. They don't have a very big proven track record yet of how you manage collaboration in an efficient way. Governance is hard. But on the other hand, there are millions of people around the world who believe in TED and who would love to see it gain. Just maybe someone can come up with the structure that pulls together a bunch of people and that could happen. I don't want to restrict the possibility. I want to be that there may be much better ideas out there than anything we've thought of. I think just starting from the point of view of here is a brand that a lot of people around the world trust and believe in as a good way of inspiring them to. Inspiring and empowering them to be their best selves. What could we do without. So we should be open. But I genuinely don't know and I'm excited to find out.
Jay Haradi
And conversely, we don't have any shareholders. You can say no. I think that's also really important to.
Chris Anderson
It's not who's the highest bidder. 100% not.
Jay Haradi
And based on what you've shared about the values of this person, I would presume that an EV entrepreneur turns media platform owner that is upending the government right now. He would not be a potential buyer of ted.
Chris Anderson
You're correct.
Jay Haradi
Great. Just wanted to make that clear. Okay, any questions in the audience?
Anna Verghese
So you're obviously the Steve Jobs of ted and there was a time in history when Steve Jobs left Apple, but.
Chris Anderson
Then he came back.
Anna Verghese
So I'm looking for what's the mechanism? If we in the community say this new guy who's running TED is driving in the wrong direction and we all want you back. Maybe after a year or two years you have come to some realization, oh, this could be TED on a much bigger scale, would you consider coming back.
Jay Haradi
And a new guy or gal or whoever that you or entity or.
Chris Anderson
I don't actually think of myself as leaving. I basically Think of myself as offering the keys to someone else. But TED has always operated on the basis of best idea wins. You know, when a group of people who share a dream together, that can be what happens. So I guess my hope is that I would stay as an advisor or on the board or involved and I can sometimes be persuasive and say, you know, like, what if we did this? So I don't think it's about, I don't think it's me going to next and then coming back and you know, whatever. No, no, no.
Jay Haradi
Anyone else in the audience, we pass the mics. Hello. Just to put you on the spot for a moment.
Chris Anderson
We saw in the evolution of TED.
Jay Haradi
That we first had, you know, ideas worth spreading. And then we moved into ideas change everything. And I know there are massive teams of marketers and branding experts that create these taglines, but if you had to off where you are right now, how are you thinking about phase three? How could you simply define what is possible for us in terms of what that next tagline might look like?
Chris Anderson
I mean, I do think ideas change. Everything is powerful. The reason we went with that was to state very clearly in a world of all these other memes that are being spread, doom scrolling or whatever that ideas are worth investing your time in, that you can have a few moments of satisfying pleasure doing this. But if you actually want to impact the future of your life and the world, get involved in ideas. They're powerful, man. They're really, they, they will. So I think on any scenario, I'm happy with that as a tagline. I mean, you could picture teaming up with people who just believe in trying to build a better future for humanity. And you know, maybe, you know, it can change, but depending on who the new partner partners are, we'll see. But ideas change. Everything is great. And by the way, you know, in the TV show that we're working on, the power of those words I think will be more evident than ever. And so I'm very happy with that as a mission statement.
Anna Verghese
Just a couple of fun facts to add. First of all, I don't know if you know that the head, Scott Dadage, was the head of the branding agency that worked with us on the brand refresh is sitting right next to you. So thank you. He's partially and through his generosity, through his generosity of the TED community, also did a lot of pro bono work with us. So thank you, Scott. Also, that brand refresh just happened. We did it for our 40th anniversary and our thoughts were already brewing about we need to usher in a new era for ted and that idea has changed. Everything is very suitable, we think, for the next decade or two and is beautifully positioning us to think bigger, to understand why this really matters. Double down on it and bringing in a partner that really cares about it. Not just about virality, it's not just about clicks, it's not just about one extra view. It is about doing things that are really, really meaningful.
Jay Haradi
That moment was so quintessentially tech. I just. Any other questions from the audience? Yes.
Anna Verghese
So, Chris, you began and said something.
Chris Anderson
Really powerful about the journey in media and how media's change has impacted ted. And I'd love if you would just talk a little bit more, particularly about the next partner owner, whatever it's going to end up being, and how they're bringing new vision about the community piece of connection, because social media is at the core a part of this problem. And I was delighted that you said it the way you did. I mean, I don't know what they'll bring because I don't know who they are yet. If you want, if part of. We should talk in a minute about convening and the actual physical, you know, that role of tech, because I think that's incredibly important as well. But just sticking with the media piece for a bit, you know, distribution really matters. So there are people who could team up with us and could give us, for example, worldwide distribution in terms of streaming, in terms of tv, you know, whatever. That would be amazing. And I think we might surprise and delight them with what we have to offer. Like, I think there is so much starting with the community of amazing speakers and ideas that we have. Those can be turned into media assets that look not necessarily just like TED talks, but go much deeper and reveal powerful ideas in a way that will work for a media company globally. But the exact set of resources they have, there's many different forms that that comes in. And the other thing that will make a huge difference is literally just financial investment instead of developing some of this stuff. So it doesn't have to be a media company or whatever, but I think media distribution will be a big part of it. But without the algorithmic. Well, not without that algorithm. Like an algorithm. If the social media networks had said, here's our algorithm, we want content that helps people become their best selves. And so that when they spend half an hour on our platform, they will say, thank God I spent that half hour. That was so great. As opposed to spending half an hour and then hating themselves and hating other People, those algorithms could be written and could be built. So it's not about an algorithm per se. I mean, we're entering a future where algorithms are going to be ever more powerful. What we need to do collectively is persuaded the powerful platforms to change the poison that they're unintentionally putting out there and to invest in helping people become their best selves.
Jay Haradi
All right, so if you pass the mic to one final question, whoever wants to take it in the audience. Oh, there we go. Barry. Hey, guys. I hate to be a wet blanket.
Chris Anderson
But as a journalist, I do want to ask. We're in the lovely phase of possibilities.
Jay Haradi
And thinking about these things, but what.
Chris Anderson
If there isn't a gal or guy or entity that steps forward? I want to ask about a timeline.
Jay Haradi
What do you see in terms of short term, long term? If things don't pop into your inbox?
Chris Anderson
If things. If no one shows up? Plan B is that we will create a board for the TED foundation and invite in people, invite a group of people to put in resources on any scenario. I think TED needs a significant injection of funds so that we can dream big. We can dream, we can be the thing that the world needs us to be. And we may, you know, I think having, weirdly, the very visibility of this process increases the chances of us being able to do that. If I was just to go out and raise money, people say, yeah, yeah, but doing it this way, conversations are going to be had with a bunch of different people. And I think, you know, I think excitement will be spread. So that, I guess, is Plan B. What's joyful about this is that there's no crisis. There's no cash flow emergency. There's no outside shareholder saying, resign, resign. Not at all. All there is is opportunity. There's an incredible team here, some of them in this room right now. So much talent, so many ideas. We just need some more fuel to do that, to take on the very challenging forces that are out there in the world right now. So one way or another, something magical is going to happen. Yeah.
Anna Verghese
And maybe just to add minutia, a little bit of just sharing how this evolved. So originally, when we first started having this conversation, plan A was to create a board that Chris would build and bring people in. And that was kind of like the obvious thing to do. Then once he started thinking about, oh, what if we actually opened it up to possibility and really explored what could be plan A then became Plan B. Right. So, but I'm not. I have trust that the process is going to work. Because it's going to be great no matter what. If we have a great entity or individual stepping forward, we'll do that. If not, we'll build a great board. Our business is growing. It continues to grow. This year we have an incredible plan for 25. We're doing more things. We're growing 10% on the revenue side. So everything feels really good. It's stable and it's growing. And from there we can really see who comes in and what we can dream from there.
Jay Haradi
Thank you, Minouche. One final question from global audience. Is there a Giacomo from Milan, Italy? Is there a possibility of a not US based future for ted?
Chris Anderson
Absolutely. I mean, TED isn't a US thing, it's a global thing. It's for the world. Ideas are for the world. Ideas are for everyone. The conference started in America where many of our staff are American and we're based here, but many of our staff aren't American. And TEDx is already a global phenomenon. We've had many events outside the U.S. we're open to big ideas from anywhere.
Anna Verghese
Especially if they're in Milan.
Jay Haradi
All right, so we're going to wrap up here. One final question for you, Chris, about legacy. You're inching towards 70. You have plenty more years ahead of you. But as you look back at your time at ted, what are you most proud of and what do you most hope will be your legacy?
Chris Anderson
Well, first of all, if you believe Ray Kurzweil, if I can just survive another six years, I'll live forever. It's like longevity liftoff. I mean, I'm most proud of this. Just stumbling on this idea of letting go. That is the, it's been the most amazing thing that has made all of this possible. When I bought TED as a sort of shivering, semi broken, failed entrepreneur who, you know, I thought he was a business God and then discovered I was crap because the dot com crisis blew up my company and it was horrible. And it was, I need somewhere to go and lick my wounds and these seem like awfully nice people and how incredible to get a chance just to live in the world of ideas and so forth and, oh, maybe there is a bit of inspiration here that could do some good things in the world. So it started off very. I didn't know what it was going to lead to. It felt like there was something here because there was so much passion at ted, so much inspiration. It felt like there was a flame there that wanted to burn brighter, but I didn't know how. And so it was this discovery that you Let go of stuff. And holy crap, that actually worked. We gave away our best stuff and it didn't destroy the conference. It actually made more people want to come to the conference. Wow. This community is deeply generous at heart. They didn't blame us for giving away their content so that they now had wasted their money. They said thank you because now we can share this with our friends and family. That was incredible. And seeing that happen again, really with Ted, Ed and fellows in a way, and with. And then TedX in the most astonishing way. And all that that led to Audacious was, in its own way, an outspread of that. So this idea that. So that's what I'd say. The idea of strategic generosity, it's like, it's not Sunday school generosity. Goody goody two shoes. It's like we're in a connected world. People have generosity in them. If you can trigger it, ripple effects at astonishing scale can happen. So that I guess, would be it. And I just feel so lucky that we hit on that and it happened. It was a collective thing from the people who are around at every stage who were excited by doing that.
Jay Haradi
Well, take your flowers, Chris. There'll be plenty of moments for further gratitude and thanks. But on behalf of Jay, the audience, the staff, I want to deeply express my gratitude for your stewardship of ted these past 25 years. You have an unparalleled ability to catalyze generosity, wonder, curiosity, and it has been one of the most powerful experiences to be witness to that these past 17, 11 many years.
Elise Hu
That was head of TED, Chris Anderson, in conversation with TED CEO Jay Haradi and the Executive Director of the Audacious Project, Anna Verghese, at the TED Theater in New York City. Before we let you go, in the spirit of new and open ideas, we wanted to take a moment to ask you, our TED Talks Daily listeners, what you'd like to see from TED in the future. What kind of programming or content do you want more of in this new chapter? Call us with your thoughts at 929-695-2650. That's 929-695-2650. We can't wait to hear from you. If you're curious about Ted's curation, find out more@ted.com curationguidelines and that's it for today's show. TED Talks Daily is part of the TED Audio Collective. This episode was produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Greene, Lucy Little, Alejandra Salazar and Tonsika Sarmarnivon. Additional support from Emma Tobner and Daniela Ballarezzo. I'm Elise Hu. I'll be back tomorrow with a fresh idea for your feed. Thanks for listening.
Chris Anderson
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Chris Anderson
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Anna Verghese
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Chris Anderson
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Podcast Summary: TED Talks Daily – "A Bold New Chapter for TED | Chris Anderson"
Episode Information:
In this landmark episode of TED Talks Daily, Chris Anderson, the longstanding head of TED, delivers a significant announcement regarding the future stewardship of the organization. Hosted by Elise Hu, the episode delves into Anderson's decision to pass the leadership baton and the implications for TED's future.
Timestamp: [02:40]
Chris Anderson begins by expressing his excitement about unveiling a transformative shift for TED. He announces his open invitation for a new steward to take over the helm of TED, encompassing its conferences, events, and brand. Anderson emphasizes that this bold move is driven by his conviction that it will ensure TED's evolution and greater impact on a global scale.
“I think this is going to be quite an exciting hour together... We need to team up. And that's what this is about.”
— Chris Anderson [02:40]
Timestamp: [04:00]
Anderson discusses the challenges TED faces in the modern digital landscape, particularly the battle against algorithms designed to maximize attention through sensationalism and fear. He highlights the necessity for TED to adapt by partnering with entities that can provide the resources required to maintain and expand its mission of spreading valuable ideas.
“We have a fundamental problem that... algorithms that were probably created for good intent... but they were created to maximize attention.”
— Chris Anderson [05:15]
He further explains that maintaining TED’s operation, which costs around $100 million annually, has increasingly relied on philanthropy. To scale TED's impact effectively, Anderson argues that leveraging external resources and partnerships is essential.
Timestamp: [14:33]
When asked about the ideal successor, Anderson outlines that the new leader should possess a deep commitment to global education and the power of ideas. They must value nonpartisanship and aim to use TED as a platform to bridge divides and foster collaborative progress.
“Someone who fundamentally cares about the future of the world and everyone in it... the deep idea of education more generally as a fundamental force that will shape the future.”
— Chris Anderson [14:51]
Timestamp: [17:22]
Anderson addresses concerns about political bias, reaffirming TED's commitment to nonpartisanship. He stresses the importance of creating a space where diverse ideas can coexist respectfully, encouraging dialogue that transcends tribalism.
“We are explicitly, publicly nonpartisan... determine their future by picking a side... we are determined to be nonpartisan and give visibility to ideas from multiple parts of the political spectrum.”
— Chris Anderson [17:22]
Timestamp: [28:40]
Anderson highlights the pivotal role of the global tech community in shaping TED's future. He invites listeners to actively participate by submitting ideas and candidates for the new stewardship through designated channels.
“We will listen to anyone who's got anything to say and try to connect dots... Let's join forces and figure out how to do something amazing.”
— Chris Anderson [29:01]
Timestamp: [34:53]
During the Q&A, Anna Verghese, Executive Director of the Audacious Project, reassures the audience about the continuity and growth of TED's existing programs, including TEDx, TED Ed, and TED Fellows. She emphasizes that these initiatives are integral to TED's mission and will continue to thrive under new leadership.
“We are planning to do more, not less... All the teams and communities and programs are here and they make sense.”
— Anna Verghese [35:13]
Timestamp: [37:57]
When questioned about specific types of candidates, Anderson acknowledges the possibility of billionaire philanthropists and leaders from large organizations like universities or media companies who share TED’s vision for global education and the betterment of humanity. He emphasizes the need for aligned cultural values and strategic generosity.
“Billionaire philanthropists... have unique skills besides money and that they are bold, big thinkers... universities have a mission to spread knowledge.”
— Chris Anderson [37:57]
Timestamp: [52:27]
Addressing concerns about potential delays in finding a new steward, Anderson outlines a contingency plan (Plan B) involving the creation of a board for the TED foundation to ensure the organization’s stability and continued growth even if a new leader doesn’t emerge promptly.
“Plan B is that we will create a board for the TED foundation and invite in people, invite a group of people to put in resources on any scenario.”
— Chris Anderson [52:27]
Timestamp: [56:01]
Reflecting on his tenure, Anderson expresses pride in discovering the principle of "strategic generosity," which has been fundamental to TED’s success. He shares his hope that this legacy of generosity and the fostering of a global community will continue to drive TED’s mission forward.
“The idea of strategic generosity... in a connected world, people have generosity in them... if you can trigger it, ripple effects at astonishing scale can happen.”
— Chris Anderson [56:01]
The episode concludes with heartfelt gratitude from the hosts towards Chris Anderson for his visionary leadership. Anderson’s departure marks the end of an era, but his emphasis on community involvement and strategic partnerships sets a hopeful tone for TED’s future endeavors.
Key Takeaways:
Notable Quotes:
This summary captures the essence of the episode, highlighting the pivotal announcement by Chris Anderson, the strategic reasons behind the leadership change, the envisioned future direction for TED, and the integral role of the global community in this transition.