Transcript
Chris Anderson (0:03)
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Elise Hu (1:02)
TED Talks Daily is sponsored by Capital One. In my house, we subscribe to everything. Music, tv, even dog food. And it rocks. Until you have to manage it all. Which is where Capital One comes in. Capital One credit card holders can easily track, block or cancel recurring charges right from the Capital One Mobile app at no additional cost. With one sign in, you can manage all your subscriptions subscriptions all in one place. Learn more at Capital1.comsubscriptions Terms and Conditions apply. You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. I'm your host, Elise Hu. We have some huge news for you. After 25 years at the helm, Chris Anderson, the head of TED, is issuing an open invitation to the world to pass on ted's stewardship to someone new. It could be anyone, maybe even you. Today, we're bringing you Chris's special announcement. He spoke to a live audience at TED HQ earlier this month. It's followed by a Q and A with TED CEO Jay Haradi and Anna Verghese, the executive director of ted's audacious project. Chris talks about this news in true TED fashion. He shares the big ideas that have driven this decision and why he's convinced it will open the door to an exciting future for ted. Also, stay tuned till the end of the episode. We have a special message just for you, our TED Talks Daily listeners.
Chris Anderson (2:40)
I think this is going to be quite an exciting hour together. You've heard the bones of the announcement. I've invited a new steward to present themselves. And if that happens, they will get all of ted. The organization, conferences, the events, the brand. Like it's a lot. And the craziness of this comes from My conviction that this is actually the best way to ensure that the future of TED is much, much better than even what we've seen before. These are early days. I think the world needs TED or TED in partnership with other things more than ever. We're at such a crucial point in history, the stakes could not be higher. Knowledge, insights, ideas, an attempt to persuade people to be their better selves, an attempt to bring people together, an attempt to be non partisan and to listen to people from all sides. Hello. The world really, really needs this. And I think this is the way of allowing it to happen at much greater scale. I'll say this. There's a fundamental problem that we and all other forces out there who are trying to use the Internet for good have run into. It starts with a human cognitive bug on honestly, bad is interesting, good is boring. This is how we evolved. We evolved to pay attention, sharp attention to threats. That is how we survived. But it creates a problem and always has. For anyone who wants to purvey useful information stuff that's good, you have to fight to do it. All of ted's life we have fought to overcome this problem. It was a miracle to us. But that the first TED talks went viral, that they actually worked online ahead of kitten videos. Hello. It was incredible. It was so exciting and it worked because we fought hard to make boring knowledge, which is what TV told us. It was accessible and told in a way that it could escape out from the small world of the speaker out and make it relevant to a bigger audience. And it was so exciting to see that happen. In the last few years we have faced a new enemy out there. I'm going to say, why not use the word enemy? It's algorithms that were probably created for good intent, but they were created to maximize attention. Which played right into this human cognitive bug of teaching millions and millions of content providers that the way you get attention is to stoke people's fear, to play up threats, to show that the other is really dangerous and to create this world, this increasingly fractured world where we're all addicted to things that make us angry at one level and which make it incredibly hard to take a deep breath and say, okay, I'm going to put aside 18 minutes or 15 minutes or 6 minutes, for God's sake, to actually learn something and to be inspired to be my better self. And everyone faces this challenge. I face it in my daily life. I spend more time doom scrolling than doing stuff that I know would be better for me. We all do it now. I'm not prepared and I don't think any of us are prepared to seed the future to those algorithms and to that version of humanity. We cannot do this. There is no future if we do this honestly. And there are plenty of people out there with the techniques and the skills to overcome this. We've overcome this in many parts of our lives where we, we learn to be our more, you know, we give our reflective selves power when it comes to what we eat and how we exercise and so forth. Like we can, we're capable of winning these battles. I look at an organization like Duolingo, which has figured out how to do something really good and teach people languages by using some of the tools of addiction and you know, like. But it does it at scale and it's amazing. And there are plenty of things happening in TED that are really, really exciting and point the pathway to significant growth. But for example, there's a TV show that I'm really excited about. Maybe we can talk about. There's this. But for these things to work, it almost certainly will take a level of investment. We're up against big forces out there. The impact of those algorithms and every media company that you speak to will tell you this is that they have moved attention to the big social media platforms and thereby sucked advertising dollars and sponsorship dollars with them. It's made what's left for the rest of us an ever thinner feast. And so ted has we're $100 million a year operation in terms of cost. The incredible team, some of whom are here, and it's great to have you here and the things that we do, that's how much it costs. A growing portion of that in the last couple years has had to depend on philanthropy. The sort of, the easy sort of digital partnerships that we had a decade ago. And so it's just got harder. And that's just a truth of all media. So we need, if we're going to win this battle, and we will, or we must, we need to bring in other resources. We need to team up. And that's what this is about. This move is an attempt to create exciting new possibilities. The joyful, amazing lesson that we have learned through ted's history is that it's by letting go that you gain resources. I mean TEDx. To all the TEDxers who are watching, the TEDx organizers, you are extraordinary. You are heroes. For some mad reason, you are willing to spend months of your year stressed about putting on a TED event with no money from us. It's incredible that you will do that. And the reason you will do that is because we gave you something that you owned, which is the right to do it. The right to do it. Tedx in your city. The response to that has been absolutely astonishing. You've multiplied massively the global footprint of ted. So letting go is counterintuitive for any organization, but I'm convinced that it is the key to unlocking possibility. So that's what these next few months are. I do not know which possibilities will come, but I, I'm very, very, very excited to find out. I think there's a lot that we haven't even thought of ourselves that could happen. So now in this time, that happens. The whole purpose of this is to harvest by opening it up like this, we get to hear from you, we get to learn from you, we get the proud mind of the global tech community, which is an incredible mind to say, well, how about doing it this way? And that process starts right here this morning, this afternoon, wherever you are. So thank you so much for being part of this. Let's get the chairs up here and we're going to go into Q and A mode in a minute. Exciting.
