Transcript
A (0:01)
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A (1:06)
The best B2B marketing gets wasted on the Wrong People Ever get an ad that makes you wonder if the Internet really knows you? For weeks I was served ads for high performance surfboards. Except I can't surf even though I have tried many times. So when you want to reach the right professionals, use LinkedIn ads. You can target your buyers by job title, industry, company role, seniority, skills, company revenue so you can stop wasting budget on the wrong audience. LinkedIn has grown to a network of over 1 billion professionals and 130 million decision makers. And that's where it stands apart from other ad buys. Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one. Just go to LinkedIn.com TED talks that's LinkedIn.com TEDTalks terms and conditions apply. TED Talks Daily is sponsored by Capital One. In my house, we subscribe to everything. Music, tv, even dog food. And it rocks. Until you have to manage it all. Which is where Capital One comes in. Capital One credit card holders can easily track, block or cancel recurring charges right from the Capital One mobile app at no additional cost. With one sign in, you can manage all your subscriptions all in one place. Learn more@Capital1.com Subscriptions Terms and Conditions apply.
A (2:33)
You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. I'm your host Elise Hu. After watching a series of wildfires rage around his home in Northern California in 2019, South Civic Tech pioneer John Mills had a simple where is the information that could help us better prepare for these disasters? In his talk he shares the story behind WatchDuty, the real time wildfire alert app he developed to provide residents and first responders with the life saving heads up they need to escape danger. His story proves that a small group of thoughtful, committed citizens can indeed change the world. I live in LA and during the Eaton and Palisades fires I was among the hundreds of thousands who use this app to get critical information. So this work directly touched my life. I sat down with John shortly after Ted next to go beyond his talk and learn more about this sprint to create watch duty and what's on the horizon. Stick around after his talk for our conversation.
