
Loading summary
Elise Hu
This message is brought to you by Apple Card. Apply for Apple Card today and start earning up to 3% daily cash back on everyday purchases. And that daily cash can even grow automatically when you open a High Yield Savings account through Apple Card. What are you waiting for? Visit Apple Co Card Calculator today to see how much daily cash you can earn. Subject to credit approval Savings available to Apple Card owners subject to eligibility savings and Apple Card by Goldman Sachs Bank USA Member FDIC terms and more@applecard.com Want.
TikTok Ads Representative
To grow your business fast with TikTok ads? Anything is possible. If you've ever thought about advertising your business on TikTok, now is the time to do it. You can drive more customers to your websites, sell products right in the app, and you can even use TikTok's creative tools to easily make content and find creators to help sell your products for you. Find new customers today, just open your browser, type in get started.TikTok.com tiktokads and grow your business fast.
Elise Hu
This episode is sponsored by SimpliSafe. I'm excited to tell you about a company revolutionizing home security. I am now using SimpliSafe and I'm so impressed by their Active Guard outdoor protection that uses AI powered cameras and real human agents to monitor what's happening outside my home. Rather than reacting after something's gone wrong, SimpliSafe steps in. If something looks off, it's security that thinks ahead. It's peace of mind that's become part of my daily rhythm, arming my system each night knowing my home is protected. And you can try it this summer too, with a 60 day money back guarantee. No contracts, no cancellation fees, just reliable protection. Starting at around a dollar a day, listeners can get 50% off their new SimpliSafe system with professional monitoring and their first month free@simplisafe.com sl TED Talks Daily that's S I M p l I safe.com Ted TalksDaily there's no safe like SimpliSafe. You're listening to TED Talks Daily where we bring you new ideas and conversations to spark your curiosity every day. I'm your host, Elise Hu. A Not so long time ago, in a galaxy not that far, far away, it is a period of great change. Moving images made by computers striking from the deep are winning major victories during this monumental transition. One master of visual effects stood tall on a giant red dot to share the tale of this great collision between art and technology, humans and AI. Pursued by a love of exploration, he reminds us that it is the blending of the old with the new, that has always driven innovation, bringing artistic freedom to the galaxy. Okay, is it obvious we're excited about Star wars day tomorrow? May the fourth. Today's speaker has actually worked his visual magic on Star Wars Films. At TED 2025, visual effects trailblazer Rob Bredow gives us a behind the scenes look at the history of technology in the special effects industry and why he's hopeful that AI won't replace creatives, but instead empower artists to create new mind blowing wonders on the big screen. May the force be with.
Rob Bredow
The opening shot of Star Wars Episode 4, the original one, it broke all new grounds and really redefined that era of filmmaking. Plus, it's just like perfectly designed now behind the scenes. You may or may not know the camera rig. This is the Dijkstra Flex. It's a computerized motion control camera rig. It was innovative. It could be moved from stage to stage. It enabled these new dynamic camera moves on models, on miniatures for the very first time. Again, redefining that era of filmmaking. Today we're entering a new era of technology. But instead of being introduced to it with a spectacular opening shot of a movie, we're reading about it in the press. And as someone who's been a visual effects artist for over 35 years, some of these headlines are pretty disappointing. They seem to say AI is coming. It's coming for our jobs. And the tools. They're getting pretty good too. I work on movies, I should be safe for a little while, right? It's going to take them. Well, you know where this is going. Google, Meta, OpenAI all showing sophisticated video generation systems. These appear to be doing some of the same things we are doing right now, frame by frame with multiple artists often working weeks at a time to make a single 3 to 5 second shot. In movies you love, it's going to be pretty intimidating. And we're not the only ones who are a little concerned about the future of AI. Okay, we've been here before and I believe this is an interesting collision of tech and art. And I believe what George Lucas created in Industrial Light and Magic, his visual effects company, ILM. He founded this 50 years ago to solve the visual storytelling challenges in his films. And what he did there is he put artists side by side with engineers. They were working together to be able to innovate and create the future. This is artist driven innovation. I'm passionate about this. So what we're going to do today is we're going to look at 50 years of history at ILM we're going to pull some of those cinematic game changers that have happened over this period of time. And then we're going to try to draw some universal themes out of that. And in the end, I'm going to premiere for you for the very first time, a short created by an artist using the latest generative AI tools. So we can see the trajectory we are on and the trajectory we want to be on. Next, let's turn the clock back to the Jurassic era. This is the Jurassic park era, my Jurassic era, 1993. On this film, they were going to use as many full scale dinos on set as possible. Just amazing, amazing movie. I mean, this film really ended up redefining the way visual effects were done in movies. But it wasn't planned that way from the beginning. They were going to do these huge full scale dinosaurs, which they did, and they were amazing. But for the shots where they couldn't have a full scale dinosaur run like a T. Rex, they were going to do stop motion animation. And all that changed one day when Kathy Kennedy, the show's producer, she was walking the halls of ILM and she noticed this test looping on a monitor. Now, the animators had actually positioned this monitor, hoping she would see it. This is the early days of CG computer graphics. And this looks promising enough to commission a test with skin and lighting. So they did that test just real quick. And Dennis Mirren, the film's visual effects supervisor, and famous stop motion animator, Phil Tippett, they took this down to Spielberg and Kathy Kennedy and they looped it a few times in their screening room. And as the lights came up, they knew cinema history had changed. It wasn't going to be the same. Spielberg caught Tippett's eye and he could see his expression on his face. He said, how are you feeling, Phil? Phil said, I feel like I'm going extinct. But I think artists right now, many of us are feeling that same threat of extinction. But there's good news. This is not what happened on Jurassic Park. Innovation thrives when the old and new technologies are blended together. Jurassic broke all new ground in computer graphics. All new techniques for the first time had been used at this scale. But many of the techniques were exactly the same as before. The animators taped themselves on video for reference. They drew these amazing storyboards of these shots that are now indelibly imprinted in all of our minds. Engineers at ILM even went so far as to make the dinosaur input device. It's a stop motion armature. Each of the joints it has a little encoder on it so it can send the data back to the computer. So the stop motion animator can do frame by frame animation like they normally would. The computer would record it. That animation could be sent across the bay from Phil Tippett's shop to the artists at ILM who could put the skin on and light it and render it. Even touch up the animation digitally to create the final shots in the film. Literally a combination of the oldest animation technique we know, stop motion, and the brand new computer graphics techniques back in 1993. This has been true recently with AI technology as well. Harrison Ford from Indiana Jones and the Dial of Destiny performing on set in that iconic role he created. But he's looking a little younger. For the opening of this film, our artist hand tuned generative AI models on past performances of Indiana Jones. Of course, with Harrison Ford's permission, in addition to that, our artist also created a full CG computer graphics version of his performance. So why did we do it two different ways? Well, it turns out the AI system is really, really good at getting that likeness. Pulling all the details out of Harrison's performance that he could do unencumbered on set, get that into a likeness and the correct age that we were looking for for this character, it wasn't as good at the details and the controls. That's when our CG model came to the rescue. And our artists created a blend of the two to create the opening 20 minutes of this movie. And I'd say some of the best work of this kind ever done. And it's not bad. If Harrison Ford says it's pretty good, it feels like me. So that's blending the old and new. Leaning on the experienced artist to drive even the brand new techniques. That takes us to how technology can actually work hand in hand with creative. I believe that we're designed to be creative beings. It's one of the most important things about us. That's one of the reasons we appreciate it. We just love it when we see technology and creativity working together. We see this on the motion control on the original Star wars or on Jurassic park with the CG dinosaurs for the first time. We just love it when we see creativity in action like this tech creative working together. If we Fast forward to 2020, we can see the latest real time virtual production techniques. This was another creative innovation driven by a filmmaker. In this case, it's Jon Favreau. And he had a vision for a giant Disney Star wars series. First time we ever were going to do a series of Star wars on tv. This is for the Mandalorian. And it was a big show, but we didn't have a normal film schedule. We had to shoot it all very, very fast. So rather than flying the cast around the world to try to find these exotic locations, we brought locations to them on a single soundstage in Manhattan beach, where we had configured this LED wall to act as a virtual production background so we could immerse our actors, our entire crew, all of the departments in these virtual worlds, and even some locations that weren't from our world. They're from outside of our world. Interestingly, Kathy Kennedy, the same producer who produced Jurassic park, she now runs Lucasfilm. She was one of the people who got behind this idea early, before any of us knew that it was going to work. The technology leading up to this had been created hand in hand with filmmakers over the years. So I was supervising Solo a Star wars story, and we thought, could we take what they had done before, and could we make the content high enough quality so you could point the camera directly at it? And we started making shots like this for the very first time. This is hyperspace in the cockpit of the Millennium Falcon. And you can see my friend, the dp, Bradford Young. And he invented this shot. We had shot hyperspace tons of times before, but in the moment he saw the light coming in, and he realized this was a moment of hope in the film. So as he pans over to Han Solo, you can see the reflection of hyperspace in Han's eyes. Just a beautiful collaboration between tech and art that elevates the storytelling and gives our artists new tools. That's what we love. So that catches us up to the Mandalorian, where, as always, it starts with words on a page, the script, and then our artists break it down. And I'll break it down for you how they add all the different elements computer graphics, ship added in post production. But the rest of the background, that was live on the day on that LED wall for all the departments to work together to create life in that scene and block these shots out. Walkers in the background, you'll never guess they were stop motion animated over a tippet shot. Yes, the same Phil Tippett, far from extinct all these years. So it's a combination of the oldest technique in the book with the latest real time computer graphics to bring an illusion together on the screen in front of the whole cast and crew. Our artists work really hard to make it a seamless blend between the two. And now we can pop these LED stages up anywhere in the world. When it's the right creative fit for a filmmaker. Okay, so that's blending the old and new. How tech and creativity working hand in hand, create things we just love. And last, maybe most importantly, our theme about artist driven innovation. So what happens when you put the latest AI tools in the hands of talented artists both to see how good these tools are these days and what does it do to our artists? Imagination? Where does it take their imagination? So I'm going to premiere for you a brand new short film.
Elise Hu
Elise here a quick Note. Head to Ted.com to watch the premiere. Rob mentions here. It's a short film made by an artist using the latest generative AI tools available today. Today. And now back to the spaceship. I mean, Rob, this is just a test.
Rob Bredow
This is not a final product. This was created by one artist, his name is Landis Fields. He created this in two weeks to explore what it would feel like if you sent a probe droid out to a brand new Star wars planet. What would it see? And more importantly with this kind of show, if we made this, and I'm not announcing a new show, this is just a test. If we made this, what would it feel like? Pretty fun to see artist expression leveraging the latest new tools. Now this, as I mentioned, is just an early work in progress for a show, for a movie. We need a team for so many reasons. We at Lucasfilm and ilm, we don't think we're just around the corner from one or two people making a film in a dark room by themselves. We benefit so much from the diverse skill set of the artists and the technicians that work on our films. They bring so much creativity to our projects. That's what we want to capitalize on. What you see here, you can kind of think of it as like a mood board, but a moving one. And how much more powerful is it to have a tool like that to get an early impression of a show? As you're deciding what to do next, it is natural for us to think about jobs as these tools continue to evolve and get more powerful. If you go back to the days of models and miniatures and motion control, there was only a couple dozen people in the whole world who know how to build and operate these complicated machines. Today, there's literally hundreds of thousands of artists around the world who know the latest CG techniques, the latest computer graphics, visual effects techniques. There's a huge opportunity for creative, talented people with these skills. And as our tools continue to evolve, we take our responsibility seriously to grow and develop the talent that's working on our projects. This is how we've been doing it for the last 50 years. In fact, some of the artists who worked on the original Star wars series are still working with us at ILM today. So that's artist driven innovation, like you've seen on our productions over the decades. Now the tech companies on their own, they don't have the whole picture right. They're looking at a lot of different opportunities. We're thinking about it from a filmmaking perspective. And storytellers, we need better artist focused tools. Text prompts alone, they're not great ways to make a movie. And it gets us excited to think about that future where we are going to be able to give artists these kinds of tools. And as these tools do get so powerful, we do need to use them thoughtfully with the full permission of the talent. Like you saw in the example of Indiana Jones where Harrison Ford gave his permission for his likeness to be used and we had full access and the rights to the training data. So that's what we're focused on at Lucasfilm and ilm, the next generation of creative tools leaning on all these amazing innovations. And then we can just imagine that next game changer, that next Star Destroyer moment that's going to light up screens around the world. It's going to be even more imaginative, can be even more creative than that original that inspired us all in 1977. Thank you very much.
Elise Hu
Thank you. That was Rob Bredow at TED 2025. And to see the many visual references made during this Talk, head to Ted. If you're curious about Ted's curation, find out more@ted.com curationguidelines and that's it for today's show. Ted Talks Daily is part of the TED Audio Collective. This episode was produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Greene, Lucy Little, Alejandra Salazar and Tonsika Sarmarnivon. It was mixed by Christopher Faizy Bogan. Additional support from Emma Tobner and Daniela Balaurazo. I'm Elise Hu. I'll be back tomorrow with a fresh idea for your feed. Thanks for listening.
Kristen Bell
Hi, I'm Kristen Bell. Carvana makes car buying easy.
Rob Bredow
Isn't that right hon?
Kristen Bell
Dax. Dax, Sorry. Did you know about this? 7 day money back guarantee. A week to evaluate seat comfiness. You say a week of terrain tests? Yeah, I can test the brake pad resistance at variable speeds. Make sure all the kids stuff fits nicely. Make sure our stuff fits nicely. Oh the right. Still need to buy the car. Getting ahead of ourselves here. Buy your car with Carvana today.
Charles Schwab Representative
At Schwab, how you invest is your choice, not theirs. That's why when it comes to managing your wealth, Schwab gives you more choices. You can invest and trade on your own, plus get advice and more comprehensive wealth solutions to help meet your unique needs. With award winning service, low costs and transparent advice, you can manage your wealth your way at Schwab. Visit schwab.com to learn more.
Grainger Representative
If you work as a manufacturing facilities engineer, installing a new piece of equipment can be as complex as the machinery itself. From prep work to alignment and testing, it's your team's job to put it all together. That's why it's good to have Grainger on your side. With industrial grade products and next day delivery, Grainger helps ensure you have everything you need close at hand through every step of the installation. Call 1-800-GRAINGER click granger.com or just stop by Grainger for the ones who get it done.
Release Date: May 3, 2025
Host/Author: TED
Speaker: Rob Bredow, Visual Effects Trailblazer at Industrial Light & Magic (ILM)
Rob Bredow opens his talk by drawing parallels between the groundbreaking visual effects of the original Star Wars series and the current revolution driven by Artificial Intelligence (AI). He emphasizes the continuous interplay between art and technology, highlighting how each era of innovation builds upon the previous ones to enhance storytelling in cinema.
[03:42] Bredow reflects on the seminal moments in visual effects history, particularly focusing on ILM's contributions:
Jurassic Park (1993):
Bredow recounts how Jurassic Park redefined visual effects by blending full-scale animatronics with groundbreaking computer-generated imagery (CGI). He shares an anecdote about Kathy Kennedy discovering early CGI tests, which shifted the industry's trajectory from stop-motion animation to digital graphics.
Rob Bredow: "As the lights came up, they knew cinema history had changed. It wasn't going to be the same." [04:30]
The Mandalorian (2020):
Highlighting the transition to real-time virtual production, Bredow discusses how technologies like LED walls enabled immersive environments, reducing the need for extensive location shoots. This innovation allowed for greater creative flexibility and faster production times.
Rob Bredow: "It's a beautiful collaboration between tech and art that elevates the storytelling and gives our artists new tools." [10:45]
Bredow addresses the current wave of AI advancements in visual effects, acknowledging both the excitement and apprehension within the creative community.
AI's Growing Capabilities:
He points out that companies like Google, Meta, and OpenAI are developing sophisticated video generation systems capable of tasks that traditionally required extensive human labor. This includes frame-by-frame animation, a process that once demanded weeks of work from multiple artists for just a few seconds of footage.
Rob Bredow: "In movies you love, it's going to be pretty intimidating." [05:15]
Concerns About Job Security:
Bredow empathizes with artists who fear AI might render their skills obsolete. However, he draws parallels to past technological shifts, arguing that innovation often creates new opportunities rather than eliminating existing roles.
Rob Bredow: "Phil said, I feel like I'm extinct. But I think artists right now, many of us are feeling that same threat of extinction." [04:50]
Bredow illustrates how ILM successfully integrates traditional animation methods with cutting-edge AI technologies to enhance creativity and efficiency.
Case Study: Indiana Jones and the Dial of Destiny:
For the latest installment, Bredow describes using both AI-generated likenesses of Harrison Ford and traditional CGI to create a younger version of the beloved character. This hybrid approach leverages AI's ability to capture detailed performances while maintaining artistic control through CG enhancements.
Rob Bredow: "That's blending the old and new. Leaning on the experienced artist to drive even the brand new techniques." [07:50]
Artist-Driven Innovation:
Emphasizing the importance of collaboration between artists and engineers, Bredow highlights ILM's philosophy of placing creative talents alongside technical experts to foster innovation. This synergy ensures that technological advancements serve the storytelling rather than overshadow it.
Rob Bredow: "We see this on the motion control on the original Star Wars or on Jurassic Park with the CG dinosaurs for the first time." [09:30]
Looking ahead, Bredow shares his vision for the future where AI empowers artists to push the boundaries of visual storytelling even further.
Enhancing Creativity:
AI tools are envisioned to handle repetitive tasks, freeing artists to focus on more imaginative aspects of production. This shift can lead to more innovative and visually stunning films, as artists have more time and resources to explore creative ideas.
Rob Bredow: "We are going to be able to give artists these kinds of tools. And as these tools do get so powerful, we do need to use them thoughtfully with the full permission of the talent." [12:10]
Ensuring Ethical Use:
Bredow stresses the importance of ethical considerations in deploying AI, particularly regarding the use of actors' likenesses and the integrity of performances. ILM is committed to securing permissions and maintaining the rights of talent to ensure responsible AI integration.
Rob Bredow: "Like you saw in the example of Indiana Jones where Harrison Ford gave his permission for his likeness to be used and we had full access and the rights to the training data." [14:50]
Building a Collaborative Future:
He envisions a future where diverse skill sets among artists and technicians drive the next wave of creative breakthroughs, leading to richer and more immersive cinematic experiences.
Rob Bredow: "It's going to be even more imaginative, can be even more creative than that original that inspired us all in 1977." [15:55]
Rob Bredow concludes by reaffirming his optimism that AI will not replace creatives but will instead serve as a powerful tool to enhance their artistic capabilities. He champions the continued collaboration between artists and technologists to ensure that the magic of storytelling remains at the heart of filmmaking.
Rob Bredow: "That's what we want to capitalize on. What you see here, you can kind of think of it as like a mood board, but a moving one." [13:25]
He encourages the audience to embrace these technological advancements thoughtfully, ensuring that creativity remains the driving force behind visual storytelling.
Notable Quotes:
On AI and Job Security:
"Phil said, I feel like I'm extinct. But I think artists right now, many of us are feeling that same threat of extinction." [04:50]
On Blending Old and New:
"That's blending the old and new. Leaning on the experienced artist to drive even the brand new techniques." [07:50]
On Ethical AI Use:
"We do need to use them thoughtfully with the full permission of the talent." [12:10]
On the Future of Creativity:
"It's going to be even more imaginative, can be even more creative than that original that inspired us all in 1977." [15:55]
Rob Bredow's insightful exploration into the intersection of AI and visual effects underscores the importance of maintaining the delicate balance between technological innovation and artistic integrity. His perspective provides a hopeful roadmap for the future of filmmaking, where technology serves to amplify the creative visions that captivate audiences worldwide.