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Summary: Tekan Habis Podcast EP64 – Soalan dari Komuniti Tekan Habis bersama Datuk Rashid Musa, Timbalan CEO Proton
Main Theme Overview
In this episode, the Tekan Habis Podcast team—hosted by Thoriq Azmi, Irzal Kamal, and Aiman Shuhaimi—welcomes Datuk Rashid Musa (Timbalan CEO Proton) for a candid discussion. The episode’s focus is on answering insightful questions from the Tekan Habis community, exploring hot topics surrounding Proton's current trajectory, strategies, consumer feedback, and technological advancements within the Malaysian automotive industry.
Key Discussion Points and Insights
1. Proton’s Recent Performance & Direction (02:15 – 11:45)
- Datuk Rashid elaborates on Proton’s evolving market position since partnering with Geely, highlighting improvements in vehicle quality, customer perception, and expanding export markets.
- The team discusses feedback from consumers regarding the popular models, especially the Proton X50 and Saga.
- Datuk Rashid emphasizes Proton’s renewed focus:
“Kita sekarang tumpu kepada naik taraf pengalaman pengguna dan memastikan kualiti sentiasa konsisten.” (Datuk Rashid, 04:10) - The hosts praise Proton for establishing higher quality standards and being more agile in responding to market demand.
2. Responding to Community Questions – Common Issues & Roadmap (12:00 – 30:10)
- The hosts read in several questions from listeners regarding after-sales support and reliability.
- Highlight: Datuk Rashid addresses recurring service center complaints:
- “Kami akui ada kekurangan sebelum ini. Tapi kini lebih dari 80% aduan pelanggan telah diselesaikan dalam masa 48 jam.” (Datuk Rashid, 16:43)
("We admit there were shortcomings before, but now more than 80% of customer complaints are resolved within 48 hours.")
- “Kami akui ada kekurangan sebelum ini. Tapi kini lebih dari 80% aduan pelanggan telah diselesaikan dalam masa 48 jam.” (Datuk Rashid, 16:43)
- On future EV plans:
- “Banyak orang tanya bila Proton nak keluar kereta elektrik. Jawapannya – kita sedang buat kajian mendalam, tapi kami tidak mahu tergesa-gesa.” (Datuk Rashid, 19:25)
- Audience question on warranty claims:
- Clear explanation is given on processes and plans for extended service packages (23:10).
3. Technology and Innovation at Proton (31:00 – 42:50)
- Proton’s Integration with Geely:
- Datuk Rashid explains the technology transfer and how Malaysian engineers now work directly with their Chinese counterparts.
- Notable Quote:
“Geely bawa banyak pengalaman dan teknologi baharu, tapi kereta kita tetap identiti Malaysia.” (Datuk Rashid, 34:55)
- Overview of smart features in new models, including ADAS and telematics, and future aspirations for local R&D talent.
4. Localisation, National Identity & Export Ambitions (43:00 – 53:30)
- Insights on Proton’s efforts to maintain Malaysian character in their cars, while also expanding exports to countries like Pakistan, Egypt, and South Africa.
- “Matlamat kami—bukan saja jaya dalam negara, tapi nak bawa nama Proton ke peringkat antarabangsa.” (Datuk Rashid, 48:35)
5. Advice for Malaysian Buyers & Enthusiasts (54:00 – 58:10)
- Datuk Rashid advises listeners to stay updated on new launches and emphasizes the importance of proper vehicle maintenance.
- Memorable host moment:
- Irzal jokes, “Lepas ni tak payah gaduh Proton ke Perodua—dua-dua ada kelebihan masing-masing!” (55:22)
Notable Quotes & Memorable Moments
- On Proton’s Vision:
- “Kita kena bersaing atas dasar kualiti, bukan sentimen sahaja.” – Datuk Rashid (09:12)
- Regarding Customer Trust:
- “Kami tahu masih ada skeptikal, tapi tindakan lebih penting daripada janji.” – Datuk Rashid (21:08)
- On Industry Collaboration:
- “Automotif bukan sekadar jual kereta—ia tentang membina ekosistem yang mampan.” – Thoriq (52:05)
Important Timestamps
- 02:15 – Proton’s performance post-Geely partnership
- 04:10 – Priorities for user experience
- 16:43 – Service center improvements
- 19:25 – Proton’s EV strategy
- 34:55 – Local tech integration
- 48:35 – Export ambitions
- 55:22 – Friendly Proton vs Perodua banter
Conclusion
This episode provides an honest, refreshing look into Proton’s direction and the realities of Malaysia’s automotive landscape. Datuk Rashid Musa’s openness to community feedback and his detailed, relatable answers underscore Proton’s commitment to progress. Automotive enthusiasts will find the community Q&A both informative and reassuring about Proton’s future.
