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Tekan Habis Podcast EP76

Guest: Dr. Horizon Briggs (Penasihat Dasar Automotif Antarabangsa)
Hosts: Thoriq Azmi, Irzal Kamal, Aiman Shuhaimi
Date: March 3, 2026

Episode Overview

In this episode, the Tekan Habis team welcomes Dr. Horizon Briggs, an internationally recognized automotive policy advisor, to unravel the landscape of global automotive policy, technological adaptation and the future of the automotive industry. The conversation delves into the critical challenges and insights gained from Dr. Briggs’ extensive advisory experience, particularly in Malaysia and Asia.

Key Discussion Points & Insights

1. Pengenalan kepada Dr. Horizon Briggs dan Peranannya

• [02:35] Dr. Briggs shares his career journey from engineering to global automotive policy advisory, underscoring the necessity of cross-cultural understanding in formulating effective policies.
• He describes his role: “Saya lebih kepada bertindak sebagai jambatan antara polisi global dan adaptasi domestik.” (I act as a bridge between global policy and local adaptation.) [Dr. Briggs, 03:28].

2. Cabaran Industri Automotif di Malaysia

• [07:10] Discussion on Malaysia’s struggles with implementing stricter emissions standards.
• Dr. Briggs highlights bureaucratic and infrastructural hurdles:

  “Kita kena terima realiti, infrastruktur kita belum sampai tahap yang diperlukan—tetapi ini peluang untuk berinovasi.” [Dr. Briggs, 09:12]

• The panel talks about consumer hesitance towards EVs due to charging network limitations and pricing barriers.

3. Teknologi Automotif Terkini & Kesannya di Asia Tenggara

• [15:40] Debate over the adoption of hybrid vs. pure EV vehicles in the region.
• Dr. Briggs notes Japan and China as contrasting examples in technological leapfrogging, and stresses Malaysia’s unique position to blend Western technology with regional needs.

4. Polisi Antarabangsa & Adaptasi Tempatan

• [22:50] Dr. Briggs examines how global automotive trends (Euro 6 standards, electrification) need contextualized, localized roadmaps.

  “Tiada satu polisi yang muat untuk semua—perlu tailor-made.” (There’s no one-size-fits-all policy; it must be tailored.) [Dr. Briggs, 23:47]

• Thoriq comments on how copy-paste policies fail in practice.

5. Masa Depan Industri Automotif - Perspektif 2030

• [31:10] Panel explores whether Malaysia can become an automotive tech hub by 2030.
• Dr. Briggs gives an optimistic but grounded answer:

  “Malaysia ada bakat dan potensi. Jika diberi peluang serta kemudahan, boleh saja ke depan. Tapi mesti berani cuba dan salah.” (Malaysia has the talent and potential. With opportunity and infrastructure, it can move forward—but must be brave to try and fail.) [Dr. Briggs, 32:03]

6. Soal Jawab & Pesanan Khas Untuk Pendengar

• [40:25] Dr. Briggs answers listener-submitted questions about starting a career in automotive policy and the importance of international exposure.
• Final advice:

  “Jangan takut untuk mencuba di luar negara dan kembali membawa ilmu.” (Don’t be afraid to try abroad and bring back knowledge.) [Dr. Briggs, 42:18]

Notable Quotes & Memorable Moments

• "Saya lebih kepada bertindak sebagai jambatan antara polisi global dan adaptasi domestik."
  — Dr. Briggs [03:28]

• "Kita kena terima realiti, infrastruktur kita belum sampai tahap yang diperlukan—tetapi ini peluang untuk berinovasi."
  — Dr. Briggs [09:12]

• "Tiada satu polisi yang muat untuk semua—perlu tailor-made."
  — Dr. Briggs [23:47]

• "Malaysia ada bakat dan potensi... mesti berani cuba dan salah."
  — Dr. Briggs [32:03]

• "Jangan takut untuk mencuba di luar negara dan kembali membawa ilmu."
  — Dr. Briggs [42:18]

Timestamps for Important Segments

• [02:35] – Dr. Briggs’ career and role overview
• [07:10] – Challenges in Malaysia’s automotive sector
• [15:40] – Technology adoption: Hybrids & EVs
• [22:50] – Adapting global policies locally
• [31:10] – Vision for 2030 and Malaysia’s potential
• [40:25] – Listener Q&A and Dr. Briggs’ final advice

Summary Flow & Takeaway

The episode delivers frank, insightful perspectives on how automotive policy is shaped globally and what must be done for Malaysia to thrive in a rapidly changing industry. Dr. Horizon Briggs' candid advice and first-hand examples empower both industry players and enthusiasts to embrace innovation, challenge the status quo, and take pride in Malaysia’s latent capabilities.