Most consumers can't tell the difference between Wi-Fi and cellular networks, yet our industry expects them to navigate over 200 confusing plan options. This complexity leaves no easy way for customers to compare networks, compare coverage at specific locations, or recognize if they’re on the right plan for their usage patterns.

For this episode, I'm talking with Thad Hwang, CEO and founder of Goji Mobile, a consumer super app that's bringing transparency to mobile. Goji is like Expedia for mobile—one platform where consumers can compare plans, evaluate coverage, and purchase refurbished devices.

Listen now to hear:

How hyper-local coverage maps help consumers choose the right carrier [05:31]
Why they stay with carriers even when they aren't meeting their needs [06:52]
Why so many customers overpay for data [07:35]
How simple plan adjustments can save people hundreds of dollars per year [11:07]

Links and Resources:

Check out the Goji Mobile website to compare carriers and plans, check coverage maps, and shop for phones.
Download the Goji Mobile app to get real-time measurement of your network performance.
Looking to upgrade your phone? Go to the Goji Store to buy quality refurbished phones at great prices. It’s currently offering a special 10% discount for our listeners! Use the code: TELCOIN20
Read the Goji blog, and follow Goji on Facebook and Instagram.
Thad compared choosing from 200+ mobile plans to ordering from the Cheesecake Factory menu—and he's not wrong. That thing is absolutely insane and takes at least 15 minutes to read! Take a look at the menu to see why.
Want to see the pickleball maneuvers Thad and I geeked out about? Take a look at these videos to see how to hit an Erne and ATP.
Check out this episode on our YouTube channel.
You can find the episode transcript here.

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This week’s guest
Thad Hwang is the Founder and CEO of Goji Mobile, where he’s building a next-generation mobile marketplace that connects consumers with the best deals on phones and plans. He has deep dual-sided marketplace experience from his time at eBay and Lyft, as well as enterprise B2B expertise in sectors like automotive, data/tooling, and government, and executive leadership experience as Chief Product Officer at Replica and The Black Tux. Thad has a track record of scaling consumer products from zero to millions of users, building and leading cross-functional teams, and driving innovation across mobile, e-commerce, and SaaS.

Podcast Credits

Executive Producer and Host: Danielle Rios, TelcoDR
Senior Producer: Lindsay Grubb, TillCo Media
Senior Editor/Brand Manager: Alisa Jenkins, Springboard Marketing
Audio Editor: Andrew Condell
Supervising Producer: Amanda Avery
Associate Producer: Kriselda Dionisio
Music: Dyami Wilson

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep 129 - Goji Mobile: The Expedia of mobile phones (Thad Hwang)