By Doug Green

“We’re answering your problem in three to five hours with one of our techs.”

At the Channel Partners Conference and MSP Summit, I spoke with Amit Wissotzky of Xorcom about the company’s positioning in an increasingly crowded VoIP and communications market.

Xorcom, an Israel-based company, delivers a broad range of telephony solutions including VoIP systems, PBXs, and gateways. The company focuses on providing the core infrastructure businesses need to keep communications running reliably, whether for internal collaboration or customer engagement.

What stands out in this conversation is Xorcom’s commitment to flexibility. Wissotzky emphasized that while the market has largely shifted toward cloud, there remains real demand for hybrid environments. Xorcom supports both cloud and on-premises deployments, giving partners and customers the ability to tailor solutions based on operational needs, regulatory requirements, or legacy infrastructure.

That hybrid approach reflects a practical reality in the channel: not every customer is ready—or able—to move entirely to the cloud. By supporting multiple deployment models, Xorcom positions itself as a solution provider that meets customers where they are.

But the more distinctive differentiator may be service. In a market dominated by large vendors and ticket-based support systems, Wissotzky pointed to responsiveness as a key advantage. Rather than long wait times and impersonal escalation processes, Xorcom offers direct access to technical support, with response times measured in hours, not days.

For partners, that level of engagement can translate into faster issue resolution, improved customer satisfaction, and ultimately stronger long-term relationships. It also aligns with a broader trend in the channel, where service quality is increasingly becoming as important as product capability.

As the VoIP market continues to mature, the combination of hybrid flexibility and high-touch support gives Xorcom a clear story to tell: not just technology, but a service model designed to keep business communications working when it matters most.

Learn more at: https://www.xorcom.com/