By Doug Green

“The challenge for partners today isn’t just technology—it’s choosing the right model in a market full of options.”

At the Channel Partners Conference & Expo 2026 in Las Vegas, I spoke with Kevin Huang, North America Sales Director at Yeastar, about how the company is helping partners navigate an increasingly complex UCaaS landscape.

Yeastar, founded in 2006, has built its business around delivering unified communications solutions that span PBX, contact center, and now AI-driven capabilities. With nearly two decades of experience, the company is positioning itself as a flexible, partner-focused alternative in a market that has become crowded—and, in many ways, confusing.

According to Huang, one of the biggest challenges facing partners today is the sheer number of choices. Over the past five years, the UCaaS market has seen rapid expansion, consolidation, and constant innovation. While that growth has created opportunity, it has also made it harder for partners to determine which platforms and business models best fit their customers—and their own long-term strategies.

Many partners, he noted, have become dependent on specific vendors or ecosystems, limiting their flexibility. At the same time, evolving technologies and shifting pricing models are forcing partners to rethink how they go to market.

Yeastar’s approach is to simplify that decision-making process. The company has developed its own business model designed to give partners more control, flexibility, and margin opportunity, while still providing a full stack of communications capabilities—from traditional UC to contact center and AI-enhanced services.

A key part of that strategy is unification. Rather than requiring partners to piece together multiple solutions, Yeastar aims to deliver an integrated platform that reduces complexity for both the partner and the end customer. This becomes especially important as AI enters the mix, adding both new capabilities and new layers of decision-making.

Huang emphasized that AI is not just an add-on, but a natural extension of unified communications. By embedding AI into the platform, Yeastar is working to help partners deliver more value without dramatically increasing operational complexity.

For channel partners, the takeaway is clear: success in today’s UCaaS market depends less on chasing the latest feature set and more on aligning with a platform and model that can adapt as the market continues to evolve.

Learn more at: https://www.yeastar.com/