Aaron Orendorff is an eCommerce content legend, previous Editor in Chief of Shopify Plus, VP of Marketing at Common Thread Collective, and current Head of Marketing at the Shopify SMS Platform, Recart.

In this episode, we discuss the intersection of content and commerce, the 3 phase approach to building an organic content flywheel for any DTC brand to build, how to think about SMS marketing in 2023, why transparent SMS pricing is key, the 5 things that make Recart so special for Shopify brands, and Blake’s favorite SMS strategy for driving tons of traffic, Transactional SMS!

Aaron also stresses why consistency in marketing matters, bringing together organic brand building and performance paid advertising, and finding one's native content language.

If you are curious about what “great” looks like in SMS marketing in 2023 this one is for you.

👉 The TYCA Podcast is brought to the DTC community cost-free. If you’d like to support the show, please consider leaving us a review and subscribing to the show! 🙏

Follow Blake

Twitter

Follow Aaron and Recart

Twitter

Check out Recart SMS at www.recart.com

Timestamps

(0:00) Blake's High-Level Intro

(2:05) - Who is Aaron Orendorff & Recart?

(6:23) The worst piece of DTC advice Aaron has heard

(7:51) Where does Aaron derive his inspiration?

(10:38) Aaron’s #1 message to the eCommerce community if he could put it on a billboard

(11:45) The Aaron Orendorff view on the intersection of content and commerce

(13:54) The 3 principles of great content creation in any owned channel (SMS, email, social, etc…)

(24:00) 5 Ways Recart is thinking differently about SMS in 2023 plus good questions to ask your current vendor

(29:00) Reviewing campaign costs and why it can wreck your return on spend

(31:00) Why transparency in SMS pricing is key

(38:00) The power of restore links for conversions

(43:00)Transactional SMS and why it’s the #1 best-kept secret in SMS marketing

(50:00) Closing thoughts