Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs across your ads, the impact these funnels have on customer acquisition and so much more.

I can’t believe Jon gave away these insights for free! If you are seeking a new way to think about customer acquisition and retention, this episode is for you!

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Wonderment is the easiest way to proactively set expectations on shipping timeframes, automatically update customers with delays, and measure shipping expectation vs reality across the business. Check out www.wonderment.com today.

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Timestamps ⏰

(0:00) - intro

(0:58) - The Start of the conversation

(1:32) - Who is Jonathan Snow and The Snow Agency?

(3:32) - Why is ad performance declining?

(7:40) - What is performance PR? Unpack it

(11:15) - Wonderment the #1 customer experience and retention app for leading Shopify brands

(12:44) - Live demo/walkthrough of a performance PR funnel (the video is available on YouTube :)

(16:06) - What other ad angles work well with performance PR?

(17:55) - How do you determine the best angle for your brand?

(19:45) - Is creative or copy more important in Performance PR?

(21:22) - The Influencer angle deep dive

(23:30) - Retargeting strategies for Performance PR funnels

(25:28) - If performance PR works so well… why isn’t everyone doing this yet?

(26:25) - Why should you work with the Snow Agency for performance PR instead of doing this yourself?

(28:20) - What other benefits does performance PR offer?

(30:30) - Can perf...