Ahead of the FIFA Women's World Cup taking place in Australia and New Zealand, revisit my conversation with Dr. David Berri and answer the question that reply guys on Twitter love to ask: are women's sports boring and unprofitable or does sexism negatively influence investing, coverage, merchandise, TV deals, and more?

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More about David: David Berri is professor of economics at Southern Utah University who has spent the last 25 years researching sports and economics. He is the lead author of "The Wages of Wins" (Stanford Press, 2006) and "Stumbling on Wins" (Financial Times Press, 2010). In addition, he is the sole author of "Sports Economics", a textbook with Macmillan Publishers (2018). He is also a co-author of a book called "The Economics of the Super Bowl" (Palgrave Macmillan, 2020). Beyond these books he has authored or co-authored more than 70 academic papers. This work covers a wide variety of topics in sports economics including the evaluation of players and coaches, competitive balance, the drafting of players, labor disputes, college sports, and gender issues. This last issue is the primary focus of much of his recent research and writing. In the past, he has written on the subject of sports economics for a number of popular media outlets, including the New York Times, the Atlantic.com, Time.com, Vice Sports, and Forbes.