Podcast
That Will Nevr Work Podcast
Hosted by Maurice D. Chism, Sr. | Entrepreneur & Business Strategist · EN
Inspiration for Dreamers. Strategy for Doers.
Welcome to the That Will Nevr Work Podcast — where purpose-driven entrepreneurs, bold dreamers, and relentless creators come to transform "impossible" into their next breakthrough.
Hosted by Maurice Chism — award-winning podcaster, business strategist, and coach — this podcast is your go-to space for raw conversations, practical wisdom, and stories that defy the odds. Each episode dives into the mindset shifts, business strategies, and real-life lessons behind the journeys of successful entrepreneurs, visionaries, and changemakers who were once told, "That will nevr work."
Whether you're launching a podcast, growing a brand, pivoting careers, or searching for your "why," this show delivers the clarity, courage, and community you need to take your next step with confidence.
And the conversation doesn't stop when the episode ends. The WYN Inner Circle — Maurice's exclusive community on Skool — is where listeners go deeper, connect with other purpose-driven builders, and put the podcast into practice. Real community. Real accountability. Real transformation.
Expect authentic interviews, solo episodes packed with entrepreneurial insight, and powerful reminders that your voice, your idea, and your vision matter. Then bring what you learned into a community that's ready to grow alongside you.
Listen weekly. Join the Inner Circle. And keep moving forward. Because sometimes… the thing they said would never work is exactly what the world needs.
👉 Join the WYN Inner Circle at The WYN Inner Circle Want me to also draft a shorter version for podcast directories with strict character limits, or a social caption version to promote both the show and the community together?
Welcome to the That Will Nevr Work Podcast — where purpose-driven entrepreneurs, bold dreamers, and relentless creators come to transform "impossible" into their next breakthrough.
Hosted by Maurice Chism — award-winning podcaster, business strategist, and coach — this podcast is your go-to space for raw conversations, practical wisdom, and stories that defy the odds. Each episode dives into the mindset shifts, business strategies, and real-life lessons behind the journeys of successful entrepreneurs, visionaries, and changemakers who were once told, "That will nevr work."
Whether you're launching a podcast, growing a brand, pivoting careers, or searching for your "why," this show delivers the clarity, courage, and community you need to take your next step with confidence.
And the conversation doesn't stop when the episode ends. The WYN Inner Circle — Maurice's exclusive community on Skool — is where listeners go deeper, connect with other purpose-driven builders, and put the podcast into practice. Real community. Real accountability. Real transformation.
Expect authentic interviews, solo episodes packed with entrepreneurial insight, and powerful reminders that your voice, your idea, and your vision matter. Then bring what you learned into a community that's ready to grow alongside you.
Listen weekly. Join the Inner Circle. And keep moving forward. Because sometimes… the thing they said would never work is exactly what the world needs.
👉 Join the WYN Inner Circle at The WYN Inner Circle Want me to also draft a shorter version for podcast directories with strict character limits, or a social caption version to promote both the show and the community together?
54episodes
Episodes
Newest firstAll episodes
S7|G18 The Power of Accountability with Dennis McCurdy
6d ago00:27:50Tap to summarizeMost people don't fail because they don't know what to do. They fail because nobody is watching when they decide not to do it. In this episode of That Will Nevr Work, host Maurice sits down with Dennis McCurdy — Vietnam Veteran, Certified Financial Planner, serial entrepreneur, author of four books including Find A Way, Suck It Up Cupcake, and Unleash the Power of Connection, personal development speaker, and no-frills, straight-talking accountability coach who made his first million at 36, started 10 businesses, developed more than 25 real estate properties, and has spent decades helping people stop living in the Valley of Dead Dreams and start doing what they said they were going to do. Dennis doesn't traffic in fluffy motivation or theoretical frameworks. He brings the direct, practical, battle-tested wisdom of a man who has built something real in the real world — and he wants every person listening to do the same. In this episode, you'll discover:What the Valley of Dead Dreams is — and how to find out if you're already living thereThe GANG framework — Goal Achieving Nudging Group — and how accountability partners change the neuroscience of commitmentThe KISSES formula for building habits that are actually sustainable for real human beingsThe hard truth inside Suck It Up Cupcake that most coaches are too polite to sayWhat Vietnam and 50 years of entrepreneurship taught Dennis about accountability that no seminar ever couldHow firewalking breaks limiting beliefs at the cellular level — and what that experience does to a person's relationship with their own potentialThe "Find A Way" philosophy in practice — what it means for the person with real obstacles, real hardship, and real reasons to quit If you've been waiting for the right time, the right conditions, or the right sign — Dennis McCurdy is your sign. And his message is simple: Find A Way. 🔗 Connect with Dennis: linkedin.com/in/dennis-mccurdy-cfp-465a1bb | dennismccurdy.com🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|E26 Customer, Client, and Colleague Feedback- What to Listen For
1w ago00:11:07Tap to summarizeMaurice discusses the challenge of receiving feedback, highlighting how to differentiate between constructive input and distractions. Learn to interpret feedback strategically to improve performance and maintain confidence in corporate and entrepreneurial settings.In This Episode:00:00 Navigating Feedback Overload01:07 Feedback: Patterns, Not Instructions03:41 Considering Perspective and Proximity06:36 Unfiltered Feedback and Its Impact09:03 Strategic Listening for GrowthKey Takeaways:Discern patterns in feedback rather than taking all input as instructions.Acknowledge emotional feedback without letting it dictate your strategy.Weigh feedback based on the source’s perspective and proximity to the situation.Use recurring comments from different sources as opportunities for improvement.Interpret feedback to strengthen your processes and boost confidence.🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|G17 Turn Words Into Wealth with Aurora Winter
1w ago00:26:22Tap to summarizeWhat if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the book you haven't written, and the message you haven't yet been brave enough to say out loud? In this episode of That Will Nevr Work, host Maurice sits down with Aurora Winter, MBA — multi-award-winning author of 10 books, former television executive and producer, serial entrepreneur, media strategist, and founder of Same Page Publishing — for one of the most sweeping and deeply personal conversations about authority, storytelling, and legacy-building we have ever featured on this show. Aurora left a lucrative TV career, survived the sudden death of her husband at 33 while raising their young son alone, and transformed that entire journey into a body of work that has helped CEOs, founders, attorneys, and thought leaders achieve #1 Amazon bestseller status, build seven-figure brands, and create the kind of authority that makes premium clients come to them. In this episode, you'll discover:What a Million-Dollar Message is — and why clarity outearns genius every timeWhy your book is the single most powerful marketing and authority tool available to you — and how to write it even if you don't have time to writeThe Spoken Author™ method — how busy leaders and founders create polished, powerful books through strategic conversationThe Strategic Showrunner™ framework — how thinking like a TV producer transforms the way you build your brandHow Aurora turned personal grief and career reinvention into a mission that has helped thousands build legacy-level brandsIf you have expertise, a story, or a message — and you haven't yet built the authority platform to match it — this episode is the call to action you've been waiting for. 🔗 Connect with Aurora: linkedin.com/in/aurorawinter | aurorawinter.com🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|E25 Building a Personal Feedback Loop
1w ago00:10:42Tap to summarizeDiscover how to build a personal feedback loop that fosters continuous improvement and helps you proactively address challenges. Learn why structured feedback, trusted voices, and intentional reflection are crucial for growth and self-awareness in business and personal development.In This Episode:00:00 The Power of Proactive Feedback01:20 Structured Feedback and Reflection02:53 A Personal Feedback Story06:03 Mentor’s Wisdom and System Building07:51 Growth Favors the IntentionalKey Takeaways:Build a consistent system for receiving feedback instead of relying on chance.Prioritize input from a small circle of trusted voices who understand your mission and standards.Integrate reflection into your process to transform feedback into actionable growth.Reduce blind spots and strengthen self-awareness by actively seeking structured feedback.Schedule regular check-ins with trusted individuals to ensure intentional growth.🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|G16 Bradley Rausch on the Client Success Window That Determines Everything
2w ago00:30:29Tap to summarizeWhat if the biggest growth lever in your business isn't finding more clients — it's finally protecting the ones you already have? In this episode of That Will Nevr Work, host Maurice sits down with Bradley Rausch — Branding and Operations CMO for founder-led companies, client success architect, and founder of Level Up Influence — for one of the most operationally rich and immediately actionable conversations we've ever had on this show. Bradley has taken a B2C training company from $650,000 to $1.5 million in under six months, achieved 140% Net Revenue Retention across a book of 250+ C-level executive relationships, and cut customer acquisition costs by 35% — all by mastering one specific and chronically underestimated truth: what happens in the first 72 hours after a client says yes determines whether your business compounds or bleeds. In this episode, you'll discover:The psychology of a new client in the 72-hour post-sale window — and why this is the most critical moment in your entire businessThe silent churn signals most founders never see until it's too lateHow to build a Client Success system that doesn't require the founder to be the productWhy great onboarding is the most powerful upsell mechanism available — no sales call requiredThe expectation equation that determines whether every client is happy or disappointed before you deliver a single resultWhat Net Revenue Retention is, why it matters more than any other metric in a service business, and how to optimize for itHow a founder's personal brand connects directly to client retention and referral generation If you are a founder, entrepreneur, coach, consultant, or agency owner who celebrates the close and then moves on — this episode is the wake-up call your business has been waiting for. 🔗 Connect with Bradley: linkedin.com/in/bradley-rausch | bradleyrausch.com🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|E24 Feedback Isn’t the Enemy—Silence Is
2w ago00:10:29Tap to summarizeMaurice discusses the uncomfortable but essential nature of feedback, reframing it as a signal for growth rather than criticism. This episode explores how silence can hinder progress, the importance of consistent learning, and why actively seeking honest input is crucial for continuous professional development.In This Episode:00:00 Feedback and Growth01:10 Corporate Feedback Experiences03:42 The Cost of Silence05:54 Supervisor’s Impact on Growth07:57 Embrace Honest FeedbackKey Takeaways:Welcome honest input to stay adaptable and positioned for growth.Recognize that silence often means being overlooked, not approval.Understand that feedback signals investment and a belief in your potential for improvement.Expose yourself to truth, even when uncomfortable, for professional development.Identify specific areas for feedback and intentionally invite it in.🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|G15 Level Up Your Creative Business with Paul Pape
2w ago00:26:40Tap to summarizeWhat if the reason your creative business isn't growing has nothing to do with your talent — and everything to do with the story you've been forgetting to tell? In this episode of That Will Nevr Work, host Maurice sits down with Paul "Santa for Nerds" Pape — 20-year master artist, TEDx speaker, author of The Creative Player's Handbook to Business, and founder of Gamify Business — for one of the most energizing and perspective-shifting conversations we've ever had on this show. Paul has spent two decades designing custom collectibles and props for Disney, Universal, Nickelodeon, and The Tonight Show Starring Jimmy Fallon — and what he learned along the way is that clients were never buying his creations. They were buying him. Now he's on a mission to help every artist, maker, and creative entrepreneur understand the same truth — and build a business around it. In this episode, you'll discover:Why clients buy the creator, not the creation — and how to immediately start leading with the story that makes you irreplaceableThe truth about the "starving artist" myth and the specific lies it tells that keep creative entrepreneurs broke and undervaluedWhy traditional business frameworks fail creative thinkers — and what the Gamify Business framework does insteadThe two questions every creative must answer to unlock their most magnetic personal brandHow a "character sheet" becomes the most powerful sales and marketing tool a creative entrepreneur can buildWhy failure is a feature, not a bug — and how to make it part of your adventure instead of proof that you should quitThe bigger mission Paul is building — and what creative entrepreneurship looks like when it works If you are a creative entrepreneur who has been pouring everything into your craft and wondering why the business side still isn't working — this episode is the plot twist your story has been waiting for.🔗 Connect with Paul: linkedin.com/in/paulericpape | gamifybusiness.com🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|E23 Learning as a Competitive Advantage
2w ago00:10:32Tap to summarizeMaurice discusses how continuous learning is a competitive advantage in a rapidly changing world. This episode challenges listeners to embrace learning not as an obligation, but as a path to staying relevant and confident in their professional journey. Learn why staying teachable is key to long-term success and growth.In This Episode:00:00 Learning as a Competitive Advantage02:54 Continuous Learning Keeps You Relevant05:52 Learning Builds Confidence, Not Insecurity08:24 Learning: A Posture for GrowthKey Takeaways:Challenge your existing knowledge and comfort zones.Adapt to market shifts and evolving expectations through ongoing learning.Strengthen confidence by expanding your capabilities.Stay teachable to remain valuable in your profession.Identify one skill to learn intentionally this season.🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|G14 The Three Questions Every Entrepreneur Needs to Hear with Sean Shannon
3w ago00:33:13Tap to summarizeWhat if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side? In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran who built his entire career selling something most people said couldn't be sold: radio airtime. From rising through the ranks at iHeart, Audacy, and Cumulus Media to building iconic Atlanta brands like Q99.7 and 99x as a Senior VP and Market President, Sean has spent three decades helping hundreds of small and medium-sized businesses unlock revenue they didn't know they were sitting on. Now, Sean is on a mission to help entrepreneurs stop the silent war between their marketing and sales teams — and it starts with three questions most businesses have never thought to ask. In this episode, you'll discover:The three critical questions every marketing team must ask their sales leader — and why most never doWhy the gap between what marketing says and what sales hears is costing businesses more than any ad budgetSean's Three V's pipeline diagnostic framework: Volume, Velocity, and VeracityWhat 34 years of selling air taught Sean about making the invisible undeniableThe objection data hiding inside your sales team that is your entire content strategyWhy the founder who hates selling is leaving more money on the table than any other single business decisionHow the Fractional CSO model is giving SMBs C-suite sales strategy at a price they can actually afford If you're building a business and your marketing and sales aren't speaking the same language — this episode is the intervention you didn't know you needed. 🔗 Connect with Sean: linkedin.com/in/sean-p-shannon | strategicgrowthdesign.com🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
Transcribe →S7|E22 Sustainable Excellence-Winning Without Burning Out
3w ago00:11:04Tap to summarizeMaurice discusses the difference between excellence and exhaustion, highlighting that burnout often gets mistaken for commitment. This episode explores strategies for high performers to pursue excellence and achieve sustainable success without sacrificing longevity, emphasizing smart work over hard work.In This Episode:00:00 Excellence Without Exhaustion01:29 Burnout: A Systemic Failure03:57 Rest is a Requirement06:10 Rhythm Over Rush08:40 Protect Your LongevityKey Takeaways:Redefine excellence by focusing on sustainable practices rather than exhaustion.Recognize burnout as a system failure, not a personal one, demanding more than it replenishes.Schedule recovery and rest as requirements, not rewards, for consistent performance.Adjust your pace to protect longevity, understanding that sustainable success comes from rhythm, not urgency.Prioritize energy management as much as time management to avoid disengagement.🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action.👉 https://bit.ly/WYNInnerCircle Download your FREE guide:5 Bold Shifts to Silence Doubt and Start Moving👉 https://bit.ly/5boldshifts📘 Ready to Go Deeper?Well, Why Not? Workbook👉 https://bit.ly/authormauricechismPlease take our survey: Podtrac Survey#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift
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