Podcast Summary: The $100 MBA Show

Episode Title: Am I Publishing Enough Content On Social Media? How Much Is Good Enough?
Host: Omar Zenhom
Date: February 18, 2026

Episode Overview

In this episode, Omar Zenhom tackles a crucial question for entrepreneurs and creators: “Am I publishing enough content on social media? How much is good enough?” Drawing on data and real-world examples from top creators, Omar breaks down why volume matters, offers a tiered posting strategy for every stage of growth, and shares actionable tips for scaling your content output without burning out. His candid advice aims to demystify content strategy and empower business owners with achievable, no-fluff tactics.

Key Discussion Points & Insights

1. Rethinking “Consistency” — It’s About Volume

• Common Myth Busting: The go-to advice “just be consistent” is not enough to cut through today’s crowded social media landscape.
• Visibility Requires Volume:

  "Posting two to three pieces a week is just not going to cut it. It's like fishing with a stick when everyone is fishing with a boat and a net."
  — Omar Zenhom [01:35]

• Increasing volume not only boosts visibility but accelerates your learning from audience feedback and increases the chance that a piece of content takes off.

2. Real Benchmark Numbers from Top Creators

• Alex Hormozi:

  • Hundreds of posts per week (up to 450-500, roughly 65 posts per day across platforms)
  • Focuses on systematic repurposing, not just random output.

  "He's not posting randomly. He's actually systematically repurposing from other recordings, from other long form content."
  — Omar Zenhom [04:10]

• Cody Sanchez:

  • Up to 300 short-form posts a week, leading to explosive follower and view growth.

• Mel Robbins:

  • 1,200+ long-form YouTube videos; massive output over a decade fuels repurposing and reach.

• Omar’s Own Stats:

  • Around 50 pieces/week, with a team of 6-7, and aims to ramp up further.

3. Why Volume Matters (and the Reality of Competition)

• Social media platforms are crowded. To get noticed:

  "If you want to be seen, you got to post a little bit more than most people do so that you can be seen."
  — Omar Zenhom [03:10]

• Each post is a chance to learn what resonates and to sharpen your strategy.

4. Tiered Content Strategy: What’s “Enough” at Each Level

a. Starting Out

• Goal: Learn fast from your audience.
• Recommended Output:
  • 10–20 short-form posts per week (Reels, TikToks, Shorts)
  • 2–4 feed/image posts per week
  • 1 long-form content piece per week (e.g., newsletter)

b. Growth Tier

• Goal: Become algorithm-friendly for broader reach.
• Recommended Output:
  • 25–50 short-form posts per week
  • 4–7 feed posts per week
  • 1–2 long-form pieces per week

c. Top Tier / Competitive Level

• Goal: Achieve standout visibility.
• Recommended Output:
  • Up to 250–300 posts per week across platforms
  • Mix includes:
    • Multiple short-form clips repurposed from long-form videos
    • Quotes, carousels, stories, test ideas

5. Tactical Tips & Efficiency Hacks

• Don’t Burn Out—Repurpose Content:
  Focus on capturing valuable content in various forms, then slice and adapt it across channels.

• Batch and Block:
  Schedule dedicated content creation sessions.

• Repeatable Formats:

  • Have set segments (e.g., Hot Takes, Myths vs. Truths, Customer Case Studies).

  "You need to decide what your segments are so that you can just fill those buckets every single week."
  — Omar Zenhom [15:50]

• Outsource Where Possible:

  • Offload editing, graphics, scheduling to part-time editors or freelancers.
  • Starting at $500–$1,000/month can make a big difference.

6. Practical 30-Day Progression Plan

For Steady Growth:

• Weeks 1–2: Add 10 posts/week (mostly repurposed).
• Weeks 3–4: Add 10 more (include fresh recordings and reactions).
• Week 5 onward: Aim for at least 30 posts/week minimum and continue ramping.

"You're gonna start to see things change over time on social media. When you're doing this consistently, that's going to increase your visibility. And best of all, you're going to learn what resonates faster..."
— Omar Zenhom [18:05]

Notable Quotes

• On Social Media Strategy:

  “Volume and the feedback loops you're going to get is going to get faster, meaning that you're not only going to learn, but you're going to learn faster so that you can see improvement faster.”
  — Omar Zenhom [19:00]

• On Getting Started:

  “You can do this. Take the steps forward. I thought I couldn't do it...I changed my tune, I upped my volume, I learned from my content...Now have over 100,000 followers…”
  — Omar Zenhom [19:50]

• On the Bottom Line:

  "If not doing more than most people, then you're just not gonna be seen. And that's just the bottom line…I actually don't think it's worth doing, really, honestly, if you're doing one or two pieces a week, you really should be aiming for a whole lot more."
  — Omar Zenhom [19:15]

Timestamps for Key Segments

• 01:35 — Why “posting consistently” isn’t enough in 2026
• 04:10 — Alex Hormozi's 450+ posts/week strategy
• 06:55 — Cody Sanchez’s approach and stats
• 08:15 — Omar’s personal journey & current posting frequency
• 12:45 — Tiered content output strategies for beginners to pros
• 15:50 — Importance of repeatable, “bucketed” content formats
• 17:20 — Outsourcing for volume and workflow
• 18:05 — 30-day progression plan to ramp up posting
• 19:00 — Summing up: Volume, learning, and accelerated growth

Closing Thoughts

Omar’s message is direct and data-backed: To stand out and grow today, you need to publish more content than you think—much more than the “average” creator. Focus on creating and capturing, build repeatable systems, and don’t be afraid to get help. Most importantly, higher volume equals faster feedback and better learning, accelerating every aspect of your content and business growth.

If you want actionable steps, not just inspiration, this episode is your roadmap to up your social media game in 2026 and beyond.