← The $100 MBA Show
The $100 MBA Show
Extended Interview: Felippe Nardi - How to Run Magical Live Online Workshops & Presentations
00:49:32
Most online workshops and webinars fade from memory too quickly. But what if you could make your next virtual session an unforgettable experience—one that leaves your audience engaged, amazed, and eager for more? If you're searching for ways to stand out in today’s crowded digital space, you’re in the right place.
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- [00:00]
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- [00:36]
Omar Zenhom
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Philippe Nardi
On the podcast I sit down with Philippe Nardi, the founder of the Inside the Show program that teaches you to transform your online sessions into unique, magical audience experiences.
- [01:02]
Omar Zenhom
Welcome Back to the $100 MBA Show.
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Philippe Nardi
I'm your host Omar Zenholm, where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business. It's hard to put into words how amazing Philippe's presentations are online. These are not old fashioned, boring meetings.
- [01:25]
Omar Zenhom
Or webinars or workshops.
- [01:26]
Philippe Nardi
These look like they are done in.
- [01:29]
Omar Zenhom
Post production, like it's live, but it.
- [01:31]
Philippe Nardi
Looks so polished it's incredible. Philippe came across my radar about 18 months ago and when I saw him do a workshop online I was totally sold because I've been doing a lot of webinars. I did 500 webinars in my course of my career of running Webinar Ninja and I never saw somebody do an online presentation live that looked so good. It looked literally like magic online. So for the past 18 months I've been chasing Philippe as a student of his program to get him here on the podcast to teach you what his Inside the Show program is all about, what he teaches, why his presentations are so magical, all that kinds of stuff. So we're going to show a live demo of this magical experience of his presentations so you can know what we're talking about at the end of this conversation. So if you're listening to this podcast, then you may want to go to YouTube and check this out later. Just go to100mba.net YouTube so you can see this magic in action. Philippe is a dynamic person. He is an engineer, he's a designer, he's a teacher. He's also an amateur magician. And that's kind of how the Inside the Show program started because he knew a lot of people in the Magic world. And they reached out to him, knowing that he's an engineer. During the pandemic, they were like, hey, I need to do magic shows and they need to look as magical as they do in real life. How do I do this on Zoom? And with his wizardry, he was able to help these magicians. I mean, if this is good enough for sleight of hand and magicians that are using props and cards and all kinds of stuff while managing their screen and managing the presentation, then, you know.
- [03:09]
Omar Zenhom
It'S good enough for a sales webinar.
- [03:11]
Philippe Nardi
I was so impressed by Philippe and his program and his presentation that I signed up and I took the program, I went through the training and I actually presented and used his techniques and his way of presenting in my latest launch, own your job. And it was a three day event and we got incredible feedback about how amazing it is. The first thing that people ask is, is this live? This seems so polished and so well done. And the animations and the effects and everything is incredible. And the next question I asked is, how are you doing this? So this is why I'm doing this episode, to explain how we do this, what this is all about, why this is so important, how this can really earn a lot of trust and credibility in your sales funnel, in your business, in your marketing, in everything. The other thing I want to ment is that it's really loud and crowded online. If you want to stand out, this is a great way to stand out because you're going to look so much better with your presentations, your webinars, your workshops or coaching, using the inside the.
- [04:05]
Omar Zenhom
Show methods and technology.
- [04:07]
Philippe Nardi
Felipe is also from Brazil. He's a non native English speaker and yet he still is out there presenting, teaching, not worrying about, you know, his accent or anything like that.
- [04:17]
Omar Zenhom
You know, he's owning it.
- [04:18]
Philippe Nardi
I love that about him. I love the fact that he's showing people that anybody can do this, regardless if their English is perfect or not or whatever it might be. So I gotta give it up for him. And we talk about that in the conversation. This is not a sponsored episode. I'm not an affiliate of any sort. I'm just a fan of Philippe and his work and the Inside the Show program that I had to share it with you. So if you want to learn more, you can check out Inside the Show is the website. So without further ado, let's jump into that conversation with Philippe Nardi.
- [04:50]
Omar Zenhom
Philippe, great to have you on the podcast.
- [04:53]
Philippe Nardi
Hey, how's it going? Thank you so much for inviting me.
- [04:55]
Omar Zenhom
Yeah, it's lovely to kind of have this chat. We've kind of been working with each other from afar. I've been part of your program, so I'm really excited to share your story but also share your perspective on online presentations. So one of the things I want to kind of start with is one of the things you do is reword this idea of online presentations and you call them online or virtual experience experiences. Instead of like, I show you how to run a better webinar or something. Tell me a little bit about why do you call it experiences and what does that mean for somebody who wants to kind of level up their presentations online?
- [05:30]
Philippe Nardi
I think nowadays we go to meetings every single day and we are really tired of them. So when you hear about training online, usually what you think it's like something like a meeting, it's boring, it's dragging and you want to hear you do the subjects interest you. So you have to make an effort to connect with the presenter, the session and pay attention. But if this same thing was a all day in person summit, it suddenly becomes something very exciting. Oh, I'm going to travel, I'm going to spend all day with them. So why does an hour, the perspective of an hour online is more dreading than going to an in person event for eight hours? And the reason is because it's the same thing and we are doing it every single time. So I'm shifting away from looking at online presentations as meetings and I'm looking at them as experience, how they can be something that could not be lived otherwise, but live.
- [06:31]
Omar Zenhom
Yeah, and we're teasing everybody a little bit here, but we're going to be showing what you're talking about towards the end of this conversation. But I have joined your program, I have implemented what you teach, I use the software that you recommend. And anytime I run a presentation online, when I run a live launch, when I'm doing workshops and I'm using your techniques and using what you teach, the first thing that people say in the chat is, is this live or is it recorded? It looks so good. It seems like it's in post production. It looks like all these graphics and all these elements are happening not live because they've never seen somebody do this live. I remember the first time I saw you present online, it was Taki Moore's group and I thought this is like something new. This is like very a magical experience. It's not like the actual presentation itself has value. So I want to ask you, where did this idea come from to really level up the online presentation world, because you haven't been doing this for very long. It's been a few years, but I think you quickly have grown and people have paid attention very quickly.
- [07:34]
Philippe Nardi
Yeah, that has been five years so far. And this is exactly what happens. People go to the presentations that we do and they say, how is this happening? And sometimes they even say, is this live? This is a problem for me, actually, when I'm doing presentation masterclass that I teach people how to do things and I invite them to join the program. They just pan in the chat. This is recorded, this is not live. And we usually now expect when this happen, I have someone on my team just pinned the message for me and I can bring it up on screen and, and I say, hey John, you're thinking this is not live, so I'm talking to you right now, this is live. Or I always have a part of my presentation that I know to expect. Someone who's going to say that it's not live. But the idea, it comes from magic, really the magical world. Since I was a kid, I was always passionate about magic and I grew up learning magic tricks. And then it went a little bit off. And in my life I became a designer, then I became an engineer. And later, a little bit before the pandemic, I started diving into the world of magic again. And I learned some very professional communities of people doing magic. So I started using my skills as a designer, as an engineer to create what they call magic tricks. Actually, they call it effects. You cannot call them magic tricks, they call it magic effects. So I started creating magic effects and it started growing very quickly and I had some of the most popular and famous magicians in the world using it. And then the pandemic came and when it came, all these people were doing the effects that I was creating in in person events, going every day out and about, and suddenly they couldn't go out anymore. So I started seeing quickly magicians go online and started doing magic shows. So I was excited and I saw this YouTube clip of magicians with Dan in the middle and then people around the magician, and then the magicians quickly switch between the spectator, interact with them, then they are back to the audience. So it's something super interactive and magical. And when I went to it, it was nothing like that. It was really boring. It was like I'm meeting with a magician. And here's the thing about magic, it's. It's either it has to be impactful or it's lame. And I knew what these people were capable of. Doing they were able to go online with. You have a library, like a little shelf behind you and tell. Pick a book in the shelf right now and get another spectator. So tell me a number from one to a hundred. Okay, so, Omar, open this book at this page, first word, look at it and look at me. So the book is yours. You didn't show anyone and they will tell what word you were looking at. This is the kind of things that they can do. But it was really terrible on Zoom because you would bring a spectator. Oh, you have to unmute yourself or do the entire show. And people were looking at the audience, not at the magician. Or, or even worse, like you're doing a trick, you're showing something. Then someone coughs and it covers the screen because the speaker goes in front of them, covers the magician. Then you go back to magician. It's like the thing has disappeared, but you didn't see anything. It was really terrible. And this inspired me to, okay, I have to do something about it. I have been helping these magicians. I think I can help them create a magic experience online as well. So this is where it started.
- [10:52]
Omar Zenhom
I love this origin story because you're taking a seamlessly, kind of like an unknown or a unrelated world, magicians and illusionists and things like that, and bringing it to online business. People that are trying to create more engaging sales webinars or trying to create more engaging presentations or coaching sessions. And I love this idea because by doing this, you're kind of leveling up. You're kind of doing something different. You're doing something that's higher level than what everybody else is doing in our world. You know, I've been doing online business for over 15 years. I ran a software company which is called Webinar Ninja. So I ran over 500 webinars. I've seen a lot of webinars. You know, over a million webinars are hosted on Webinar Ninja. So when I saw what you are doing, my first thought was, how can you first of all explain to people the value of what you're offering in a way that they understand that this actually is going to convert into sales, actually going to convert into more customers or retention, keeping your coaching clients. So when somebody asks you, okay, I love what I'm seeing. This is great, it's brilliant, it's entertaining, it looks fantastic. But what does it mean for my bottom line? What would you say to somebody who's listening to this and saying, okay, this sounds interesting, but is it actually going to convert to dollars?
- [12:09]
Philippe Nardi
I Have never heard that question because people when they see like they are immediately, wow, there is this effect. And the main objection that I have is actually not if this is going to bring value, but is it going to be so hard that I cannot do it? That's the main, the technical point of view. Yeah, yeah.
- [12:31]
Omar Zenhom
And how do you overcome that hurdle? When somebody says, okay, this looks amazing, but I'm not a tech person, what.
- [12:38]
Philippe Nardi
I tell them and what we have built the inside show program around is this was made for magicians. They are not tech savvy. They are one person and they handling magic effects and tricks in their hands at the same time. They are producing shows. I was able, we were able to get them to do amazing shows while running magic cards and doing using props and managing everything by themselves. And they were not tech savvy. So since then we have built the program around for people that are not tech savvy because we know that I'm a tech person and I don't think there is value in only having tech person people. I don't think there is value on only have tech people in the program. I think there is so many talent that's not necessarily tech savvy. So we have built it in a way that allows anyone really to get up and running fast. Because usually when you are learning these things, you have to learn how to set up everything, how to do every single thing. So when you go for tutorials online and they are teaching you how to configure everything from scratch and this is something that I don't do, I don't teach a software. I teach you how to go online and make an impact. So I paved the path to make it so easy that anyone can do. And we have people ranging from, I think the youngest one is 18 to 80 years old. And there are people that are from all different ages and they are using inside the show. They're presenting that way every week, every day.
- [14:07]
Omar Zenhom
Yeah. And just to go back to my original question about how does this convert into dollars or sales? I'll just share my own experience. I ran it with my three day launch. I was using your techniques, all the things that you share and inside the show and just, just to give people a picture before we kind of go live and show you, you know, there's a lot of interaction happening, meaning that there's live on screen polls, there's a way for me to celebrate, for me to give shout outs. People's comments are appearing on the screen. I have slides behind me, vertical slides, and I'M able to kind of go in and out and talk to people and, and be able to present the slides without like kind of over hauling my whole screen. So I just show slides and I'm gone. I lose the connection. One of the things that you talk about in your program is flow and how you got to keep the flow going so you don't lose your crowd. I believe all of that increases your perceived value. A lot of people just feel like, okay, this is trustworthy. I could trust this person because it looks really polished, it looks really professional. This person actually made an effort and then just phoning in with like just popping on zoom and winging it. So many people are just kind of doing a half assed job, which is kind of sad. And we got testimonials for the free webinar, not even the product. People were just like, this is amazing. I've never seen anything like this. This is so professional. I would attend any of his trainings. So from my perspective, I feel like if you're trying to quickly earn trust with your audience and quickly get them to the point where they're ready to buy, this is a good way to do it because automatically differentiate yourself when they hit. Like, one of the things that really surprised me because I've done a lot of webinars is the retention rate, how long people are staying on and not dropping off because they're really engaged by the whole experience of the presentation. So I just want to kind of tip my hat and say that, you know, when it comes to that, I would say that definitely you're adding a lot of value in terms of earning trust with your audience. And if you're looking to really level up your trust and close a sale quickly, it's a very fast way to kind of earn as much trust as possible because people are going to be seeing you as a credible source of information. So I want to tip my hand and say thank you for that.
- [16:12]
Philippe Nardi
That's awesome. That's awesome.
- [16:14]
I just got back from a three.
- [16:15]
Omar Zenhom
Week trip in Europe.
- [16:16]
Philippe Nardi
I was in London for the podcast show.
- [16:18]
Omar Zenhom
London, incredible event. But when I got back, I walked into chaos. I had about a thousand emails, about.
- [16:24]
Philippe Nardi
A hundred tasks on my to do list. It was overwhelming, but I took a deep breath and I found calm in just taking it step by step, writing down what's most important to do today, tomorrow, the next day. Listen, life can be chaotic, but running an e commerce business is its own.
- [16:42]
Omar Zenhom
Special kind of chaos.
- [16:43]
Philippe Nardi
With Shipstation, you can count on your day to day remaining calm. You can save hours and money every month by shipping from all your stores.
- [16:51]
Omar Zenhom
With one login, you can automate repetitive tasks.
- [16:54]
Philippe Nardi
You can find the best rates among all the global carriers, and best of all, you could deliver a better customer experience. This is what it's all about, making sure your customers are happy. Shipstation's got industry leading scalable features to help ensure accuracy, get shipments out the door faster, and keep customers happy with automated tracking updates with your company's branding. When I signed into my Shipstation account, I was shocked how easy it is.
- [17:20]
Omar Zenhom
To just get started. You just click one button to connect.
- [17:23]
Philippe Nardi
Shipstation to your store and within a.
- [17:26]
Omar Zenhom
Minute, really you're all set up. I love their insights tab which allows.
- [17:30]
Philippe Nardi
You to see really quickly at a glance all your sales trends. You can also get a good overview.
- [17:35]
Omar Zenhom
Of your customer base. I love the section that allows you to see the most valuable customers that.
- [17:41]
Philippe Nardi
You have so you know who's spending the most in your stores. And of course your order tracking is on point. You could see which shipments are gone out, which are on hold, which are awaiting payment. I mean, they've done a really good.
- [17:54]
Omar Zenhom
Job at simplifying something that's so essential.
- [17:57]
Philippe Nardi
To any e commerce business.
- [18:00]
Omar Zenhom
Calm the chaos of order fulfillment with.
- [18:03]
Philippe Nardi
The shipping software that delivers. Switch to ShipStation today. Go to shipstation.com and use code MBA to sign up for your free trial. That's shipstation.com code MBA hi Zoe Saldana.
- [18:19]
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- [18:53]
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- [19:02]
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- [19:20]
Philippe Nardi
There is something in terms of rotation that I also see on my sessions, something that I always expect when I'm doing this masterclass is that an hour before I will have like 50 people in the waiting room. Like an hour before, just waiting for it to start. Then at the end we have like, it's constant people. Very few people drop the call and we usually the last one. We get 700 people live and we staged. We ended it with 600 or something. Then we ran the partial with something that we do, like a little engine for the session with our logo, a little music and just something to end the session. And there is nothing like, this is over, it's done. This is for people to drop off. And I think 50% of people stay until the very minute that I turn up the call. So even the very, very end. Because it's quite interesting what's happening, how this all happening.
- [20:10]
Omar Zenhom
I know. I mean, I think people are really even impressed even before we get started because you have this thing called the pre show where you have a screen and music and people see their faces flying in. It's pretty cool. Yeah, I think that definitely when we show the crowd the demo, they're going to really love it. I just want to be fully transparent here. I reached out to you because I think that you'd benefit and help my audience with just like you helped me. This is not like a paid promotion or I'm not even an affiliate or anything like that. I just think that when there's good work, it should be shared and I don't want to just keep it to myself. So I just want to make sure that people know this upfront. One of the things I want to get into is a lot of our audience members. A lot of people that I teach at the $100 MBA, their English is not their first language. English is their second, maybe even third language. You're from Brazil and you present, you teach. All your. Your whole program is in English. You know, you're not a native speaker. A lot of the people that I work with are non native speakers. They're a little bit tentative, they're a little bit self conscious and they don't want to put their work out there in English because they feel like, you know, it's not polished. You know, people might criticize my accent or maybe my vocabulary or whatever it might be. What advice would you give somebody who is got good work but is holding themselves back because they're not a native English speaker?
- [21:22]
Philippe Nardi
I think what gave me confidence, and this is not even something that I think a lot, to be honest. When I started doing content and putting myself out there, the language itself, I was more worried about my image. I worked with remotely for companies for over 10 years, and this has been like 10 years speaking every day. And when I started, my English was really, really bad. And I started working with a French company. So they have a lot of accent too. So it was very challenging for me to understand. And there was a Ukrainian that I couldn't understand anything. So I didn't have my skills or my listening skills developed yet. But it was like I just throw myself out there and I started doing what I need to do and practicing and really immerse myself. So I said everything in English and I went to calls and meetings and I spoke. And I think it's practice that will give you confidence. Confidence is like the knowing you're able to do something after doing it over, over and over. So today for me, really, I noticed something that I got to a level that people started saying, okay, so you have an accent, when I thought that I was already speaking well. And then I started working on my accent. And I gotta be honest, this is really hard. I've tried doing coaching classes, private coaching classes, but there's a lot of memorization and muscle memory that was developed. So at the end of the day, what is most important is are they understanding you? It's not your. Your accent. If they are able to understand you, what you're saying, even with the accent, then I think this shouldn't be a barrier. You should go like, you should not be worried about accent. And if you really want to, you can develop it on the way, but not make it stop you.
- [23:06]
Omar Zenhom
Yeah, I actually think it's a great differentiator. I think it's a way to stand out, some way to be remembered. A lot of people kind of blend in because they all sound the same. So I think that if there's anything different about you, I think you should just own it. You know, one of the things that I talk about a lot is that, like, if you Google my name, Omar Zenholm, because it's so different and so unique, because my parents are Egyptian and migrated to the U.S. there's not a lot of Omar Zen homes online and putting themselves out There. So I'm like 20 pages deep on Google, but somebody like a friend of mine, Justin Jackson, for example, shout out to Justin, who runs a great company over transistor fm. If you Google his name, there's like athletes and actors and all these other people named Justin Jackson. It's so hard for him to get known on Google or to be found. So I think you should own whatever you feel like is different about you that makes you unique. Even if you feel like maybe it's a little bit of a struggle or a little bit of a challenge for you in the beginning, like you said, I think the confidence comes through the action. So I really love that advice. One of the things I absolutely love about Brazilians and one of my best friends, Jose. Jose, if you're listening, love you, dog. Jose is from Brazil. He's actually from Sao Paulo. So you're from Rio. One of the things I love about Brazilians is that fun is a priority. Like, if you look at a lot of cultures, fun is not one of the top priorities. It's like security, you know, making sure that you're financially secure or health or whatever. Every culture has it. But fun is like top three in the Brazilian culture. I think that that's something that really shows when you are presenting, when you are teaching, when you are online, when you're on Instagram doing your reels like you're having fun. How important is fun in business?
- [24:53]
Philippe Nardi
I think it's crucial, like you, you have to like what you're doing, otherwise you are not gonna stand waking up another day if you don't enjoy what you're doing. So having fun and doing things that make you proud, that make you feel proud of yourself, really, when you are doing your work, it's something that helps a lot in creating the morale and make you more excited. So definitely. Just a note that just to give some context. In Brazil, we have a lot of holidays. So I asked Google just now, it looks like There is like 11 national state holidays. They usually, usually are in Thursday. So then you, you don't work on Monday as well or Thursday and so forth. So we do prioritize time off as well. I mean, it's just like, it's so natural that when we look at some other cultures, especially when you look at the US like, it's carry the number of holidays that are in there. When I was working as a developer, that was one of my worries. Oh my God, I will not have time off.
- [26:02]
Omar Zenhom
Yeah, yeah, for sure. I mean, and I also say that when I go on holiday with my buddy Jose, who's from Brazil. When he's on holiday, he's on holiday. Like, he's off. He's not working. Like, he's not constantly checking his phone. He's really prioritizing the time off, which is I find very refreshing. So I love that about your culture.
- [26:21]
Philippe Nardi
There is something that I'm very actually workaholic. So when I was not, like, when I had my time off, that was when I was working at my side project and. And which was inside the show. And now that this is not my side project anymore, usually when I'm not working, I'm like, working as well.
- [26:37]
Omar Zenhom
Just because I. Yeah, that's entrepreneurship. That's business. It's hard to switch off. Yeah, that's for sure. Speaking of, like, growing inside the show, you do a lot of teaching. What are some of the personal growth experiences you had through teaching, through growing the business? What are some of the things that you learned along the way?
- [26:55]
Philippe Nardi
It's. I think it's really hard to do this alone. In my look, for example, for, I think for everyone, when they see me online, they look at my Instagram and YouTube and my emails and everything, they think that I'm running everything. And this is not true. From the beginning, I had a partner, three partners, from the beginning, where we didn't know anything about marketing online and anything about running online business in the practice. And we learned it together. But I couldn't have done. And I cannot do this by myself still today. And today we have a team of 10 people to run the business. And I think that was the number one surprise for me because I would have thought that I would be able to do everything because I can be in front of the cameras. I'm a programmer, I'm a designer, and I know how to do stuff online and put websites up and et cetera, but it's impossible. So even today, I struggle with that, need more people on the team. But that was something I realized.
- [27:50]
Omar Zenhom
And you have a thriving community. You have a circle community, and you have to maintain that community and keep people engaged and run practice sessions. I mean, one of the things I love about your program is that you only just teach. This is how you're supposed to do it, and this is how you present and this is how you use the tools. But you allow opportunities for people to jump on calls and practice what they learn on a live zoom call, which is really interesting. Why do you feel like that's important for people to be able to kind of implement before they actually Go live and do it in front of their own audience.
- [28:22]
Philippe Nardi
Here's the thing. We are doing magic effects. We are surprising the audience. We are impacting them. We are creating an experience. So the same way that magicians need to practice, they don't learn a magic trick can go do it immediately to show someone. You have to practice and practice and practice to get it right. We embedded it from the ground up in the program. We know that practice the most important thing. So we have the program like the acceleration sprint where we get people up and running in a few weeks and then we have practice sessions all year long, every Wednesday to the time zone. Basically you go there and you are put on spotlight and you ask it to do like small tasks, like 30 seconds a minute task. Like present a topic with a slide and bring someone to the stage and unmute them and then send them off. Or do a poll with the audience and bring the. The first person that got it right to the stage and then ask questions to them. I don't know. But something like what it would do in real life, the way that you would interact with people and this is all by yourself. Not. These are things that usually everyone out there is doing. With a team, you have someone that is managing and producing everything. We have designed these things for little, like press of buttons. You are able to make it happen. And practice is important for also you develop a muscle memory. It becomes second nature.
- [29:44]
Omar Zenhom
I love that I'm very honored when I get to speak in public, on stages, at events, in conferences. I just spoke at Dale Beaumont's event, which was on a cruise, which was crazy. I was speaking in this huge theater. One of the things that people say when I get off stage is like, you are very good at public speaking. I tell them that I've been working on it for a very long time. And what people don't understand is that it's so much easier to be good at anything if you rehearse, if you do it over and over like this, my 25 minute speech, I know it. Like, I know the lyrics are my favorite song. Like I can jump in and out of it. I don't need to look back at my slides. I know exactly when to click the clicker. I know exactly when I'm hitting my beats, when I have to pause, when I have to really connect with the audience or whatever it might be. Because I've literally ran that speech 50 times before. I did it in front of anybody in an audience. And a lot of people think that's overkill. Isn't that like not natural, all that kind of stuff. I was like, no, because it becomes even more natural because it's just so second nature.
- [30:45]
Philippe Nardi
So one of the things I really.
- [30:47]
Omar Zenhom
Love about your program is that you really emphasize rehearsal. Like when I was running through your program, you would tell people to go and do some homework and record your video. Like for example, you teach something like do your pre show and then run a poll and then do some confetti to celebrate somebody's win. And you would just record. It's like a one minute thing, but you record it. But the reason why it works, why this is so important, is because you don't want to do it for the first time when you're in front of a live audience. You want to do it a few times at least so that you are comfortable. It's not. No surprises. So I do think that rehearsal is something that's really overlooked. A lot of people just think that they know their content. And I think one of the things that I want to talk to you about is it's not about actual the content, right? It's not everybody has content, everybody has information, right? It's how you can deliver it.
- [31:38]
Philippe Nardi
Right?
- [31:38]
Omar Zenhom
How good are you at communicating your message? So share with me a little bit about why communication, how you communicate is so important when it comes to online presentations.
- [31:50]
Philippe Nardi
I would say that the way that I see it is that presenting is 50% delivery, 50% content. You're only as strong as your weakest link. A lot of people have already heard that sentence. And if your weakest link is the delivery. So no matter if your content is super great, if you're the best teacher in the world, you're not going to have the same impact if your delivery was up to match. So that's why it's so important to communicate and to work on your delivery. Because it amplifies many times your content when it's already great.
- [32:29]
Omar Zenhom
I so agree with this. If anybody wants to just go down, go to Ted.com, look at the most popular TED talks. If you look at the topic, you look at the content that's actually being shared. It's not revolutionary. It's like a very simple idea, but it's delivered so well that that idea resonates with you. It's really delivered in a way that really connects with people. So I highly recommend, you know, people really think about the delivery. One of the examples I love to give is we all have Uncle Bob in our family. You know, he might be called something else in your family. But Uncle Bob, every single holiday, every single Christmas, every single Easter, whatever, when he's at the dinner table, he says the same joke. Uncle Bob repeats this joke every year. And every time he hits the punchline, everybody laughs. Why? Because he's saying this joke over and over for years, for 50 years. So he's so good at the delivery, it still kills, right? It's the same joke. You know it's coming, right? But Uncle Bob is a legend in everybody's family because of that. So I really think about that a lot. Because, you know, when you look at the professionals out there, like, I like to see, like, who else is doing things at a high level? So you look at the professionals. You look at people like Stephen Colbert or, you know, the late night talk show hosts or stand up comedians. This is not the first time they're doing this special. They've all the beats. They know exactly when people are going to laugh, and that way they don't talk over the laughs and they have everything timed perfectly.
- [33:50]
Philippe Nardi
How do you think they are able.
- [33:51]
Omar Zenhom
To do exactly one hour on Netflix? How do they do that? Because they've done it a million times. And I think that's something that we kind of forget. I think it's really good to watch even an online presentation, a webinar, and figure out, like, reverse engineer it. Like, how is this person pulling this off so flawlessly? I want to say that when I watch you present, I think of the same. I think of that, like, how is he able to do this so seamlessly? And you don't even. I don't even see your hands.
- [34:18]
Philippe Nardi
I don't even see how you're actually switching slides.
- [34:20]
Omar Zenhom
I don't even see how you're putting things together. Of course I know, like, how the sausage is made because I'm part of your program. But initially when I saw it, I was just like, is this happening in, like somebody else in another studio or somebody else is queuing these things? How important is that when you were coming up with this program to kind of make it look like it's effortless.
- [34:40]
Philippe Nardi
It'S funny because I didn't really think about making it so effortless that it became invisible. The things happen as you're speaking and you're talking about something and something appears on the screen. You never stop. You never stop to click on a button or to say, oh, are you guys seeing my screen? Things just came like, it looks like it's an agitated session and that's why people think it's not live. But it didn't come Like I was looking for that. Actually. I was looking to make it so easy that anyone could run it. And it became so easy that now it is invisible. It was a side effect. Side effect that I definitely use and abuse, which sometimes is a problem because people are left sure that there is someone running the tech for me or there is a team running the tech for me. And that's another thing that I hear a lot.
- [35:37]
Omar Zenhom
Yeah, for sure.
- [35:39]
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- [36:04]
Zoe Saldana
I'm good.
- [36:05]
Philippe Nardi
Seriously.
- [36:06]
Customer
Let me check this pocket. Oh, mints.
- [36:08]
Zoe Saldana
Really, I'm fine.
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Customer
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- [37:12]
Omar Zenhom
I think that what's interesting about it is you don't do and anybody who does an inside the show kind of presentation don't do the common things that you always hear On a webinar or on a zoom call or in a meeting. You never say, can you hear me? You never see it, say, is my camera clear? Can you see my screen? Are you seeing my slides? You never actually say these things because you have a seamless. You know, everybody sees it. You have a reflection of what the audience sees. You know exactly what's happening. You've already, prior to the actual meeting, made sure everything's working. And there's something about that alone. But just like not putting the burden of is this presentation working on the audience, that alone by just like, that's not the audience's problem if they can hear you or not, or if they could see your slides. Their job is not to be your producer. Right? So I think that that's a really interesting thing, that a little small thing that makes a big difference. I want to talk about the small things. How important are the details when somebody is presenting live?
- [38:12]
Philippe Nardi
Details are something that I really look after because the details are something that becomes invisible. When you see something that is so good, you don't remember very well why it was so good, you just have this feeling. But when you see something going wrong or something not so good, you remember this. So I aim for a high standard always. But if something fail, people don't know what to expect. Like, there are situations like, something didn't work the way that I wanted, but people was just entering the session. I was pissed off because something didn't work the way they wanted. And everyone was ending the session when I ended the session was saying, wow, this was amazing. The best presentation ever.
- [38:57]
Omar Zenhom
They didn't even notice.
- [38:58]
Philippe Nardi
They didn't know what I didn't do. So I think it's like aiming for the sales is great, but if something doesn't work out, just like people are not going to know what they miss. And it will be like, really impacted already by so many other things.
- [39:12]
Omar Zenhom
Well, ladies and gentlemen, those who are listening, as promised, we're going to pass it on to Philippe right now, and he's going to kind of show us what he's been talking about. You know, I teased this at the beginning of the episode that you're going to get to see a demo of what this Inside the show kind of experience looks like, what your presentations might look like if you want to kind of learn the ways of Philippe Nardi and the Inside the show methodology. So if you're listening right now on the podcast, awesome. Thank you. But you may want to check us out on YouTube, just go to 100-mba.net/YouTube. And then you can check out this same episode, but on video, so you could actually see what's happening and what we're talking about. If you're driving or something like that, no worries. Just continue listening and you can kind of get some of the gist. But remember, go back on YouTube. You're going to want to see what Felipe has in store. So, Felipe, I'm going to pass it on to you.
- [40:02]
Philippe Nardi
All right, so usually when we talk about inside the show, it's really, really hard for people to see, and it's way easier to show them than to talk. So I want to show the gist of what a presentation looks like. All right, so usually when people do a session online, what they do is they hit screen share, and then this light comes up and they hide in a little corner of the scre and they stay like that for an hour. And no matter how good your content is, it's going to get in the way. People have to make an effort to be able to follow what you are doing, what you are teaching. So what we like. One of the things that we like to do on inside the show is actually having these lights coming on the side so that they don't take over the entire screen and they don't compete with you. They actually integrate with what you are saying, and they go away when you don't need them anymore. And something that we've been experimenting with recently is something that we call responsive slides. And responsive slides is the ability for you to have horizontal and landscape layout at the same presentation. This is the same slideshow. I'm just pressing next slide. And if you haven't figured yet, I'm using this device right here. It's called the flick button. I'm just pressing next slide, and it just go to the next slide, you change orientation and go away by just pressing one button. So basically, I just did all of that by just pressing one button.
- [41:36]
Omar Zenhom
Just a quick timeout, guys. This is live. Felipe is doing this live as I'm talking to you right now, like on this live call, as we're recording this podcast episode. So if you're like, what is going on? How is he doing this right now? Well, that's what we're talking about throughout the whole episode. So keep going, Philippe. This is crazy.
- [41:55]
Philippe Nardi
Okay. Another thing that I think adds a lot to the presentation, that's something that we do on inside the show is making the audience part of the experience. So integrating them on screen like that. So these are actually people that are on a Zoom session right now. And I'm bringing them up on screen live as we are recording this podcast. And these are not people that are like, they are not real people. They are actually bots. And basically all of these are members of Inside the show. So basically, when there are 25 people, you see 25 people around you, and you can go over pages so you can show more people. And when there is less people, you see logos, images, videos that you can put around to match your brand and to make up these empty spaces. So it works with any number of people on the call. And these, by the way, these right here, these people right here, this is what we call the Zoom audience Simulator. There is a call that is on right now. And this call, we have 25 or so bots online 24 hours. And this is something that basically members can go in and practice their workflow. Since they are actually actual participants, they can go in spotlight, unmute and do everything that you would do in a live session with the bots. And this is 24 hours, so you can practice on your own time. Aside from the practice sessions where our live trainers that put you on spot and ask questions and ask tasks, this is other practice element that we have to allow you to practice 24 7. And this allows me to be doing this demo right now. And these bots can actually talk to you. So they actually try. They are able to send messages on the chat, so I can bring messages on screen just like you would be able to in a Zoom session. In not only Zoom, but I'm talking about Zoom a lot. But a lot of things that we do, like 90% that we do works on Google Meets Microsoft Teams, WebEx and so many other platforms. But honestly, Zoom is the best and for many reasons that I can explain later if you guys want to, I will have a little invitation for you guys so this bot can talk. And one of the things that we do is give people a reason to be live because they could otherwise be watching a replay at 2x while they are live with you. There are many ways that we do that. Like the audience around is one of them. But also the interactive overlay. So we have overlays that we can ask people a question. And as they type on the Zoom chat, like the Zoom chat itself, it goes. It moves at the time people type yes or no. It just shows the live audience how many people are saying yes or no. So you can actually ask a question and get a real answer. So if you are in person, you may be able to ask yes or no question. And you may see their handle and you say, okay, so 30% of the room. But you're not pretty sure. This is exactly like everyone is typing. You have this accurate representation of what people are answering. But also there are other things. Like sometimes imagine if you were in person and you asked people, where are you from? There is no way people can answer it. If you are like just in a 10 people, are they talking one at a time? Are they going to talk over each other? Is impossible. But when you do these on virtual sessions in the way that we do on Inside the show, you can add effects. Like right now, I'm using what we call the gravity words. And as people are typing in the chat, and these are all the bots that are typing their location, we see they're coming up on screen just like that. But we do have another representation of place that is pretty cool as well for getting started in warming up. People in the beginning is asking where they are from. And as people type in the chat, they are going to see their pin on the map. And this is all like seamless. Seamless for you, seamless for the audience as well, because they don't have to download another software to do these kind of things. I see people sending to services that require people to scan a QR code and then use their phone to do polls and etc. What happens is that this gets in the way. People will now have their phone and they receive a notification and suddenly they are distracted the way that we do. It's all happening on Zoom. Like you have the Zoom chat. You type, you are there, and it happens. You make sense of the noise. Instead of just seeing a bunch of words floating on the chat, you are actually making sense of the noise. And this transforms a presentation into a conversation, and this transforms a session into an experience.
- [46:27]
Omar Zenhom
I love it. This is incredible. One of the things that I find remarkable about this is that, like I said, the retention rate, how long people stay on the actual presentation, the webinar, the workshop. But people will screenshot and share it on social, like they're at a concert. Like, they're like, oh, what is this? This is like, you know, when people, like take selfies or take photos when they're at an event or a concert or a sports game, and they share it on social. They do this through these types of sessions because they're just like, I've never seen anything like this before. And they just feel like they need to share with other people. So this is really noteworthy work. This is very polished, very High level. And I feel like this is kind of long overdue. We've been doing a lot of online presentations and webinars and meetings and workshops in a very long time and no one's really kind of leveled up the game like you have. What is some of the feedback that you are getting as you're improving the program as people are presenting to their own audiences?
- [47:22]
Philippe Nardi
I've been collecting a lot of feedback on the impact that it makes because there is so many different people running. There is no, not a single metric that I can ask for. Like, some people are doing trainings every day. Some people are teachers, some people are definitely have their own business and there is no single metric. Some people are not necessarily making money directly from the presentation, but indirectly. So it's very, very hard to. I don't know how to ask this question yet. If you have an idea, I would love to hear, because I need to.
- [47:54]
Omar Zenhom
Yeah, I mean, one of the things that we did with our own three day live training is we screenshotted all the chat messages that we were getting during the presentation. So we were able to kind of like capture the feedback live of just like people's initial reaction of like, what is this? Like, they're just. That was one of the actual comments. Like, what is this? Like, is this live? What's happening right now? You know, how are you doing this?
- [48:17]
Philippe Nardi
What software are you using?
- [48:18]
Omar Zenhom
Is this. Are we still on zoom? Like, people are just like, don't know what to make sense of this because it's so different from anything they ever participated from or attended. So I think maybe encouraging your participants and your, and your members to screenshot some of the feedback they're getting in the chat. Because I find it quite interesting because we do it too, so that we can be able to, you know, use it for our next live and put it on the actual signup page so that it kind of encourages people to kind of like, what. What's all this buzz about? So, yeah, it's something definitely that is unique.
- [48:49]
Philippe Nardi
There was something I want to tell about the, the photo that you were talking about. People taking photos of the session and posting on social media. We've been seeing these a lot and recently we've done something that is called the photo booth. Have you seen the photo booth? No, you haven't seen this? Okay, so this came up just a few weeks ago. Basically, it's a way for people to take a photo with you. So you bring the audience around like that and you say, okay, so in the count of three, we are going to take a photo, make a pose, and one photo, other photo, and one more. And there you go. So basically we take photo, the audience is flashing and they immediately see the photo that were taken. And it doesn't stop there. As people type in the chat, their comments appear on this Instagram like little animation. And also something that happens is that I can press one button and I can give a link to these photos to them immediately. Like it's a website. Customize it with your logo, with the photos that were just taken that they can download and they can post to social media.
- [49:56]
Omar Zenhom
That is amazing. So then basically people could just download via that link in the chat and share and it looks professional. I think that's incredible. Great. I'm have to go into the community and check out how to do that for my next session. That's amazing. Philippe. I don't want to keep you to myself. I want to share with our audience how they can learn more and learn from you and present the Inside the show methodology. How can people learn more about you or sign up for your next session?
- [50:26]
Philippe Nardi
So just go to insidetheshow.com and every three months or so I do a free masterclass where I actually walk you through. This is a very intense week where I walk you through how to set up, how to do a presentation, how to set up a presentation that looks like something that no one is doing out there. So you get out of this week with something amazing. And then I present you the inside show program, show all these other features that we have in the program and invite you to join. So we only open ROMX2 inside the show 3 or 4 times per year because we onboard a lot of people and we want to make sure that we are able to give the support and all the help that we can for the people that are joining. We cannot just leave it open all the time. So depending on when you're listening these, there might be a masterclass going on or you can sign up for the next one. Inside the show.com just go down.
- [51:19]
Omar Zenhom
I signed up about a year ago. I went to his website, I went to insidershow.com I signed up for the next masterclass week. I actually emailed Philippe and said, hey, I'm sold. I don't need to go to the master class. Can you just give me the program? He said, no, no, no. We're actually updating the program. You know, it's going to be available, you know, in about a month or so. And I was like, okay, cool. And so I attended your. Your Your free week of training. And guys, this is like several sessions. You're in a community, you're asking questions. This is like free, like a program that honestly you could, you could charge 3, 4, $500 for. And then after you kind of get a taste, it's like module one of what Inside the Show is all about. And you can actually see you creating these great presentations in that week. You're like, totally like, I'm in. How do I do this? And you sign up and I think you run a great program at a good value.
- [52:12]
Philippe Nardi
If you run any kind of live.
- [52:14]
Omar Zenhom
Presentations, whether you do it for sales, whether you do it for coaching, whether you do it for content, anytime, or even if it's not even live, I think it's even great if you're doing recorded videos. You can record these sessions as well and create these great. Even like mini courses or online courses if you're doing that. And I've done that before and used your software to kind of record the videos. So I highly recommend it. Philippe, thanks so much for being here and sharing your knowledge and sharing your story. I had a great time and it was a pleasure to just chat with you.
- [52:45]
Philippe Nardi
Thank you so much for inviting me. I had a pleasure also demonstrating talking to you. Omar, thank you so much.
- [52:51]
There you have it. Thanks so much, Philippe, for your time. If you want to learn more, if you want to take part of his free training week, go to Inside the.
- [53:00]
Omar Zenhom
Show to sign up for the next.
- [53:02]
Philippe Nardi
Virtual class that he has or sign up for Inside the Show if it's open. Either way, you'll be on the waiting list and you'll get an email which is. I highly recommend doing that. You can also check out Philippe on Instagram. It's Philippe F E L I P P E Nardy N A R D I.
- [53:18]
Omar Zenhom
And you can check out some of his reels and some of his content.
- [53:21]
Philippe Nardi
There is brilliant as well. The message I want to leave you with here, guys, is that if you want to level up in any area, one of the best ways to invest in your business and yourself is investing in your communication, investing in the way you portray yourself, the way you come across to the world. And if you're doing online presentations and they're mediocre, this is a great way.
- [53:40]
Omar Zenhom
To kind of level up and just.
- [53:41]
Philippe Nardi
Be better than everybody else. This is going to increase your value even at the start of it's just perceived value. But people are going to say, okay, this is quality. This is something I can trust and it makes it much easier for you to sell your products and services when you're starting from that level. Thanks again Philippe and thank you guys for tuning into the Hundred MBA show. If you love this podcast, share with other people, send them a message and say check out this episode. Just Send them to 1-000- MBA-NET. Thank you in advance for doing that. And of course, if you want to continue learning from me, sign up for our three Things newsletter where I share with you three things every single week. It's a way for me to coach you from afar and share three things. 1. Something to think about, something to change your mindset so you're building, you're growing your mind. 2. Something to actually do so you're building every week. And number three, something to learn so you're growing and scaling up every single week. It's absolutely free. Just go to100mba.net to sign up any of our freebies, sign up for any of our lead magnets, our templates, and you'll be added to our newsletter automatically. Thanks again and I'll check you in the next episode.
- [54:55]
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Philippe Nardi
Hi Chihuahua.
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Zoe Saldana
Holy schnauzers.
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