Podcast Summary: The $100 MBA Show

Episode: How To Start A Coaching Business In 2026 That Makes $1,000,000
Host: Omar Zenhom
Date: February 2, 2026

Episode Overview

In this episode, Omar Zenhom distills his experience and insights into a detailed, step-by-step guide for starting a coaching business capable of generating $1,000,000 a year in 2026. His approach is grounded in math, strategy, pricing psychology, and practical marketing—not hype or reliance on influencer culture. Omar covers everything from determining your revenue model and crafting compelling offers to implementing group coaching leverage, marketing via webinars, overcoming limiting beliefs, and creating sustainable systems for recurring revenue.

Key Discussion Points & Insights

1. Start With the Math: Reverse-Engineer Your Million-Dollar Target

(02:46 - 07:20)

• Omar emphasizes that most entrepreneurs skip the math, leading to a lack of clarity and stalled progress.

• He breaks down three pricing strategies and the number of clients needed for each to hit $1M/year:

  • $2,000/month ($24,000/year per client):
    42 clients/year
  • $1,000/month ($12,000/year per client):
    84 clients/year
  • $500/month ($6,000/year per client):
    167 clients/year

• Memorable Quote:
  Omar Zenhom (04:30):
  “The higher your prices, the fewer customers you need—the simpler your business can be. This is why getting clarity on how many clients you actually need to get to your goal really matters.”

2. Understand What People Truly Pay For: Outcomes, Not Coaching Calls

(07:20 - 16:30)

• Clients care about the transformation, not your time or passion.

• High-value coaching should focus on delivering real outcomes in areas such as:

  • Making more money
  • Saving time
  • Career advancement
  • Health and confidence
  • Reducing stress or complexity

• Package your pitch around outcomes, not abstract concepts (“mindset coaching” → “get your first ten high-paying clients”).

• Specific Example: Omar recounts a recent coaching sales call where he was sold because the outcome and transformation were immediately clear.

• Memorable Quote:
  Omar Zenhom (10:45):
  “They pay you for outcomes. Full stop. That’s it… If this works, then I see the change it could do in my life.”

3. Leverage Through Group Coaching

(16:32 - 21:02)

• Group coaching lets you help more people, protect your time, and improves results through community learning.

• Structure for a group coaching platform:

  • Weekly live group call (8-12 week roadmap)
  • Accountability community (e.g., Slack or Facebook group)
  • Resource/templates library, built over time by recording calls
  • Optional paid 1:1 add-ons

• Most value is in regular live interaction, not massive course libraries.

• Memorable Quote:
  Omar Zenhom (18:30):
  “You help more people. This is no small thing because you’re able to multiply your revenue quickly… you’re also building momentum.”

4. Get Clients by Coaching: Webinars as the Main Sales Vehicle

(21:03 - 24:05)

• The most effective way to sell coaching is for prospects to experience your coaching firsthand.

• Webinars give prospects a “test drive,” accelerating trust and purchase decisions; good for objection handling and scaling sales.

• Simple funnel: Teach 1 clear problem, share your framework, invite applications to your coaching program at the end.

• Not about being pushy—just demonstrating value and inviting them to take the next step.

• Memorable Quote:
  Omar Zenhom (22:45):
  “If I helped you on the webinar today, then you’re probably going to get a lot out of my coaching program because I’ll be helping you throughout the year.”

5. Overcoming Mental Barriers: You Don’t Need to Be a Guru

(24:06 - 26:14)

• Many potential coaches suffer imposter syndrome: “Who am I to be a coach?”

• You just need to be a few steps ahead. Honesty about your experience builds trust.

• People are buying outcomes and your unique perspective—not perfection.

• Use your lived experience, career wins/failures, and unique journey.

• Memorable Quote:
  Omar Zenhom (25:38):
  “You’re actually better off not being the best in the world. It’s better to be just a few steps ahead of whoever you’re coaching.”

6. Selling Out Every Month: Sales in Cycles, Not All the Time

(26:15 - 28:54)

• Adopt enrollment cycles—open a set number of spots per month (e.g., 15) to create real scarcity and maintain focus.

• Launch new cohorts together; close sign-ups firmly when full.

• Fosters urgency, improves cohort outcomes, and enhances group accountability.

• Word-of-mouth and referral momentum build with each cohort.

• Attribution to Taki Moore:

  • Omar references Taki Moore (“the million dollar coach”) as the source of this “sell in cycles” wisdom.

• Memorable Quote:
  Omar Zenhom (28:16):
  “You don’t need to sell all the time. You need to sell in cycles.”

7. Final Takeaways and Motivation

(29:00 - 30:10)

• If you’ve been giving advice informally or people look to you for help, you’re likely ready to start.

• Begin charging what you’re worth and focus relentlessly on outcomes.

• Consistent, repeatable systems—combined with deep care for client success—are the foundation of a million-dollar coaching business.

• Memorable Quote:
  Omar Zenhom (29:44):
  “If people already ask you for advice… you’re probably closer than you think. You’re probably selling yourself short. Start small and start growing.”

Notable Quotes & Timestamps

• “The higher your prices, the fewer customers you need—the simpler your business can be.”
  — Omar Zenhom (04:30)

• “They pay you for outcomes. Full stop. That’s it… If this works, then I see the change it could do in my life.”
  — Omar Zenhom (10:45)

• “You help more people. This is no small thing because you’re able to multiply your revenue quickly… you’re also building momentum.”
  — Omar Zenhom (18:30)

• “If I helped you on the webinar today, then you’re probably going to get a lot out of my coaching program because I’ll be helping you throughout the year.”
  — Omar Zenhom (22:45)

• “You’re actually better off not being the best in the world. It’s better to be just a few steps ahead of whoever you’re coaching.”
  — Omar Zenhom (25:38)

• “You don’t need to sell all the time. You need to sell in cycles.”
  — Omar Zenhom (28:16)

• “If people already ask you for advice… you’re probably closer than you think. You’re probably selling yourself short. Start small and start growing.”
  — Omar Zenhom (29:44)

Key Timestamps for Reference

• 02:46 — Begin with the math
• 04:30 — Importance of pricing and simplifying your business
• 07:20 — Outcomes vs. activities
• 10:45 — Crafting your offer around outcomes
• 16:32 — Value and structure of group coaching
• 21:03 — Using webinars to enroll clients
• 22:45 — Non-pushy, value-driven sales
• 24:06 — Overcoming imposter syndrome
• 25:38 — You just have to be a bit ahead of your target clients
• 26:15 — Selling in cycles: scarcity and boundaries
• 28:16 — Quoting Taki Moore on selling in cycles
• 29:44 — Motivation to start now

Conclusion

Omar Zenhom’s blueprint for starting and scaling a million-dollar coaching business in 2026 is refreshingly no-nonsense: reverse-engineer your revenue, sell true outcomes, leverage group coaching, market by giving value (via webinars), overcome limiting beliefs, and sell using enrollment cycles. Most crucially, he reminds aspiring coaches: it’s not about being famous or perfect, but about generating real results for clients—and charging accordingly.