Who says you have to build a product to build a business?

“White Label” products let you market and sell someone else’s creation, under your own brand. It’s a tempting alternative for entrepreneurs whose strengths lie more in marketing and sales than in product development. And it’s a more popular option than ever before.

But is it worth it?

Today, we’ll review the advantages and disadvantages of going white label. We’ll discuss all the ways it’s easier and less involved than building your own product, and what you lose in exchange for that ease.

We’ll also detail exactly what to look for in a good white label product, so you can make sure to hitch your brand wagon to something reliable.

The white label approach can be a perfect option for certain kinds of entrepreneurs, or a precursor to a more conventional mode of entrepreneurship. See if it’s a way forward for you, with all the facts in mind. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

The HPScast

If you want to know how top business leaders got to where they are today, check out the HPScast, the new podcast from leading global firm HPS. Hear discussions on how to create value for your clients and employees. Featuring interviews with today’s most successful business leader, HPScast sheds light on what great entrepreneurs go through — and what you can expect. Subscribe to the HPScast wherever you listen to podcasts.

The post MBA1456 Should You Sell a White Labeled Product? appeared first on The $100 MBA.