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Hey, welcome to the Hundred Dollar MBA show where you get practical business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. And and today we have a must read episode. On our Must Read Episodes. I share with you a book that has influenced me as an entrepreneur. I share with you its takeaways, its insights and why you should read it too. Today's must read is $100 million leads by Alex Hormozi. The subtitle of this book is how to get strangers to want to buy your stuff. And this is a follow up or volume two of his first book, $100 million offers. We had $100 million offers as a must read episode so you can check that out on our website. Go ahead and check it out over at 100mba.net. Alex Sharmosi has become a well known entrepreneur and author and basically is everywhere on social media and YouTube these days. He's become like the modern day Gary Vaynerchuk. Not that Gary Vaynerchuk has gone anywhere but Gary was as big as Alex is now back in the early 2010s, 1112s and beyond. And it seems like Alex has really struck a nerve with his audience with his straightforward and no nonsense approach. And I picked up this book a hundred Million Dollar leads because I heard about it through his huge launch, had this huge YouTube streaming launch talking about this book. And in a lot of ways I think it's actually better than a hundred million dollar offers because he breaks down how he actually was able to grow his presence online and become such a big influen with, you know, 3 million followers on Instagram and beyond through his lead generation method. So let's get into it, let's get down to business. A Hundred Million Dollar Leads is one of those books that's packed with actionable strategies and practical advice. I actually advise you to buy this book in physical form because there's a lot of drawings, there's a lot of graphs. You're going to want to take some notes in the margins. This is not a great book for audio. He does actually offer the audiobook for free on his podcast. But I think that the book really needs to be consumed as a paperb. I bought the paperback, you can get it on Amazon or his website. But I do think that the physical book really lends itself to learning this better and actually getting more out of it because you're gonna actually see and read and be able to kind of do some exercises in the book yourself. And it kind of looks like a textbook, honestly. And in today's episode, I wanna share with you my four key takeaways. These are the takeaways I found that were the most useful. And I wanna share with you some practical applications to those takeaways. So let's start with takeaway number one. Understanding the lead generation process. One of the first things Hormozi emphasizes is the importance of understanding the lead generation process from start to finish. He breaks down the journey of the lead from initial point of contact to becoming a paying customer, to becoming a paying customer again and again. This holistic view helps you identify, you know, potential bottlenecks in the system, why you're not getting the right leads, why the leads are not coming in fast enough or not enough volume. It allows you to optimize each stage, the process. So understanding each step of the way is actually very important. We just think sometimes that leads are just like a bunch of emails and they're all created equal and you know, I'll just get these emails and convert them to customers. No, they're actually there's a few more steps involved and the quality of each lead actually matters a lot. In the book, Hormozi uses real life examples from his own businesses to illustrate how understanding and tweaking the lead generation process can lead to significant improvements. He shares how to analyze customer behavior and identify drop off points, like when they don't become a customer anymore, when they're uninterested, and how to make adjustments to boost your conversion rates. Key takeaway number two Leveraging different lead sources. Hormozi thinks it's really important to diversify your lead sources. Relying on a single source of leads can be really risky. And I know this because when we were going through due diligence of selling my company, Webinar Ninja, our software company, after growing it for 10 years, one of the first things a buyer asks is how do you actually get your leads? How do you get your customers? And you need more than just one way. You know, we got leads through email marketing, through content marketing, through SEO, through running webinars, through paid advertising. So it's very important to have multiple ways to get leads because one way can dry out and you're going to need some backups. You're going to need some varied strategies so that you can get customers consistently. Remember, a lead is anytime somebody is interested in your business or your brand, this could be through social media, this could be through paid advertising, this could be partnerships, this could be content marketing. Like I mentioned, each channel can provide its own insights and they're all gonna perform in a different way. They're all gonna attract different types of leads. Warm leads, cold leads, somewhere in between. And if you're feeling overwhelmed, it's okay. Just start with one way of getting leads. Maybe it's paid advertising, maybe it's through content marketing, maybe it's through partnerships, and then move on to the next one. Key takeaway number three is his post Free Content Part one and part two in the book. This is probably the most popular part of the book and this explores how he posts free content on his social media to grow his audience and get more leads in this system. In this post, Free Content System, he talks about how if you post free value, you can get a great audience. And that's how audience building works. And I know this firsthand cause I've been running this podcast for 10 years and have published over 2,500 episodes now. And what he talks about, what I really endorse, is this only works if you're consistent and you do it long term. You have to consistently put out good content, valuable content for a long period of time. And then you'll see the benefits of all these leads coming in. It doesn't just happen overnight, it's a long term play. One of the things he talks about in this system is that most people don't post enough free content. They might post once or twice on Instagram a week, or once or twice on LinkedIn. And he says you need to 10x those numbers. You need a 15x20x those numbers. You should be posting a lot more to get the traction you need because it's a noisy place on social media. So he recommends posting minimum daily and then if you can, a lot more each day than just once on all the platforms and have different content for each platform. If this sounds overwhelming, well, it's because it's a lot of work, right? And you gotta create a lot of content. You gotta have a good team behind you. I mean, Alex has got a team behind him, you know, editing and putting out this content for him. He's creating the content, but he's got a lot of help. So take baby steps is my advice. Don't feel like you need to be Alex Hormozi. If you're posting once a week, bump those numbers up to twice a week, three times a week till you get to daily. I recommend batch recording or creating your content. So say, for example, you're gonna write a tweet a day. Instead of doing that, write 5, 10, 20 tweets at one shot in one sitting. And that way you have all your tweets done for the next coming weeks.