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Omar Zenhom
Hey Yo. Welcome to the Hundred Dollar MBA show where you get practical business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm, and in today's lesson, you will learn why you should never start a tech startup. As someone who's started, grown and sold a tech startup Webinar Ninja, I've experienced firsthand the unique challenges that come with it. In today's lesson, you could see this as a warning of what to expect.
Co-host
If you decide to venture down this path.
Omar Zenhom
If you decide to build a tech startup.
Co-host
Don't get me wrong, there are a.
Omar Zenhom
Lot of positives and I love my 10 years of experience building and growing Webinar Ninja.
Co-host
But it is not the easiest business to start.
Omar Zenhom
In fact, it's one of the hardest businesses I've ever had to be a part of. And I've run e commerce businesses, events, businesses, coaching, digital products, memberships, you name it.
Co-host
If after today's episode, after you've learned.
Omar Zenhom
About all the things you need to look out for, you're still motivated, you're still eager to start a tech startup, then at least you know what you're in for. So let's get into it. Let's get down to business.
Co-host
As we get started, I just want.
Omar Zenhom
To be super clear, super transparent. I have zero regrets about starting Webinar Ninja. It was an incredible experience and because it was so hard and so challenging.
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It forced me to become better as a person, as an entrepreneur, as a thinker, As a creator, and despite the.
Omar Zenhom
Fact that it was super challenging, I.
Co-host
Am glad that I went through that experience.
Omar Zenhom
But let me tell you, it's not the easiest way to make a buck with a business.
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Let's start with challenge number one. Despite what people say and despite how.
Omar Zenhom
Amazing technology is these days, there is.
Co-host
A higher initial investment that you need.
Omar Zenhom
To make to start a really good tech startup.
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From developing the product to marketing, to.
Omar Zenhom
Hiring a team, to the infrastructure the tech demands, the costs quickly add up and you can triple these costs if.
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You are not a tech founder. Meaning that if you don't know how.
Omar Zenhom
To code your own app, not that.
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You'Ll do all the coding, you're going.
Omar Zenhom
To need other developers as you start to scale. But if you don't have the tech background where you can correct somebody's work, you know how the ins and outs of your app work, then you're going to need to hire some serious experts.
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They're going to cost you money. When we started Webinar Ninja, the initial.
Omar Zenhom
Development alone cost us tens of thousands of dollars from hiring skilled developers, designers, marketers.
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It was a major financial commitment and.
Omar Zenhom
That'S why we actually pre sold Webinar Ninja so that we can make this money to hire for these people. So despite what people might think, oh, you know, it's cheap to run a technology company or a startup. You can just, you know, spend as.
Co-host
Much as you use.
Omar Zenhom
But here's the thing, creating the app, hosting it on servers, this needs to happen regardless if you have zero customers or 10,000 customers.
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So you're going to be spending money before you even have your first customer.
Omar Zenhom
This is not to mention all the.
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Other pieces of software you will need to just run a technology company, whether.
Omar Zenhom
It'S project management software or ticketing software like Jira, or monitoring services like New.
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Relic to make sure that your app.
Omar Zenhom
Doesn'T go down or you have a warning system, whether it's cybersecurity software. I mean, if I look at my.
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P and L sheet, my profit and.
Omar Zenhom
Loss sheet from Webinar Ninja, and look at all the tools I had to.
Co-host
Have to keep my business running, it was eye watering. Challenge number two, consistently evolving technology.
Omar Zenhom
When you're in the tech space, you're, you need to know something.
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Technology is always changing. The technology that was best for my company, Webinar Ninja when I started out.
Omar Zenhom
Back in 2014 is not the best.
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Two years later is not the best. Five years later. What's cutting edge today can be obsolete tomorrow. And you need to keep up with these changes, this requires continuous learning, continuous adaptation, which can be both time consuming and very expensive. For example, you might be building your app on one technology, then all of a sudden, two years later, that technology.
Omar Zenhom
Is not as robust.
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It's not being updated. Updated.
Omar Zenhom
It's not the best technology to use.
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For your application or for what you're using it for. So you need to switch to a different technology.
Omar Zenhom
So you're future proofing yourself that switching is very costly.
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Your developers have to redevelop the code. It's called refactoring the code. There might be some downtime, there might be some bugs in the process.
Omar Zenhom
Your customers are going to get upset.
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But there's nothing you can do. You need to move with technology so that you're not working on obsolete software, obsolete tools. We had to consistently update and improve.
Omar Zenhom
Opener Ninja to stay competitive.
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This meant investing in new technologies, constantly redesigning our features, and sometimes even overhauling our entire platform.
Omar Zenhom
We had to redo our platform probably a total of three solid times. And there's some micro times, there are micro instances there.
Co-host
But three times we had to redo.
Omar Zenhom
Our whole app in a new technology.
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Over the course of 10 years. But you don't have a choice.
Omar Zenhom
You have to stay ahead of the curve. It's very exhausting because. And you have all this sunk cost fallacy, meaning that you have this feeling of man, I invested all these years.
Co-host
And time in creating this app using this technology.
Omar Zenhom
We fixed all these bugs over the time in the last three years, but.
Co-host
Now we have to overhaul it and change it completely.
Omar Zenhom
Yep, you do. Challenge number three, intense competition.
Co-host
When we started webinar Ninja back in 2014, we had about two, maybe three competitors. And the third competitor was not really a competitor. It was more like a meeting app. It wasn't a webinar software. And in just five years after we launched, we had over 80 competitors. 80 competitors. The tech industry is fiercely competitive.
Omar Zenhom
There's always a new startup emerging and there's always new companies being established trying to innovate on what you built. They're trying to stand out from the market and take your market share, whether offering your product for less money or.
Co-host
Offering better features than you or just.
Omar Zenhom
Being better at marketing. And even if they have a inferior.
Northwest Registered Agent
Product, they're just out market you.
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So you actually have to act like you're just starting out every day. Every day you wake up and you.
Omar Zenhom
Build and work on your startup, you.
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Have to act like you're a new player. And how am I going to innovate.
Omar Zenhom
And how am I going to stand out from the crowd? And how am I going to make a splash in the market and take somebody else's lunch? You also have to learn how to.
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Differentiate yourself from the competition.
Omar Zenhom
We had to do this at Webinar Ninja. We thrived ourselves on making sure our software is for small businesses or small teams. People that had a team of less than 10 people. This means that the software was easy.
Co-host
Enough to use by yourself. You don't need a whole, you know, production team. You can run the whole webinar and handle all the features and all the.
Omar Zenhom
Interactivity just by yourself, without needing somebody backstage, so to speak. We also really focused on customer support.
Co-host
Because we noticed that the other company's customer support was horrible.
Omar Zenhom
We were competing against well funded startups. We were bootstrapped. We're competing against established giants who had millions and billions in revenue every year. And it's a relentless battle.
Co-host
So you better have some strong coffee in the morning and a good breakfast.
Omar Zenhom
Because it's going to be a long day.
Co-host
Before I move to challenge number four, I want to take a timeout. I, I'm not trying to discourage you here. I'm trying to give you the reality. I wasn't given this reality when I.
Omar Zenhom
Started Webinar Ninja and I thought I was, you know, not cut out for it.
Co-host
I thought that maybe there's something wrong with me. But then I realized, oh, this is how hard it is.
Omar Zenhom
This is what it's supposed to be like. I talked to other startup founders and they're like, no, no, this, this is.
Co-host
Par for the course.
Omar Zenhom
This is exactly my experience as well. So I want to give you the raw truth so you know what you're gonna be facing. So challenge number four, technical challenges. Okay.
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Running a tech startup means dealing with technical issues on a daily basis. There is no such thing as a.
Omar Zenhom
Software that's bug free.
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As soon as you start developing a piece of software, adding features, making it.
Omar Zenhom
Better, and these are all a part of the game. Your job is to make your startup, your software as reliable as possible without.
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Sacrificing innovation, without sacrificing, updating and improving the software constantly, there will be problems.
Omar Zenhom
And what happens is that as a tech startup, you have to start triaging.
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Your bugs, meaning which bugs really need fixing and which bugs don't really need to be fixed.
Omar Zenhom
I can, you know, fix them later.
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On when I have more time, or.
Omar Zenhom
They'Re not even worth working on at all.
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Some bugs don't really affect the experience that much.
Omar Zenhom
They're not even front facing bugs, but they're spitting out errors on the backend.
Co-host
Some bugs are a little worse, but there's workarounds for the user and then there's some bugs that are non negotiable.
Omar Zenhom
You got to fix these because they actually hurt the experience in a major way.
Co-host
We were not immune to this at.
Omar Zenhom
Webinar Ninja, but one of the things that we did as a practice is.
Co-host
We asked our customer support team what are the reoccurring things you're hearing from.
Omar Zenhom
The customers, the issues that they're facing? And let's just fix those first because those are the ones that are really.
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Causing you problems as agents, but also our customers.
Omar Zenhom
And we were rigorous about this, meaning.
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That we wanted to make sure bugs.
Omar Zenhom
Were fixed in an efficient fashion and.
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We'Re pushing out updates constantly. But here is the thing. You can't focus all your time on bugs. You need to focus some time on new features, on updates, on improvements, on.
Omar Zenhom
Making the product more efficient, more cost effective for you as a company. You need to build things out for the future to be able to scale to more users. There's other things you need to focus.
Co-host
On in, in terms of your business growth. So again, you gotta triage your bugs.
Omar Zenhom
Which ones are the ones you must fix and which ones you can just forget about and which ones you could do later.
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Omar Zenhom
It's ambitious and of course a huge step.
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Omar Zenhom
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Omar Zenhom
In a single click.
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Omar Zenhom
I've seen this so many times. I've seen it in myself more than once in my 10 years of webinar ninja.
Co-host
Running a tech company is demanding. It's very intense.
Omar Zenhom
There's long hours, there's high stress, there's a lot of pressure to perform and.
Co-host
It could take a toll on your.
Omar Zenhom
Health and your wellbeing.
Co-host
Now I know that there are subtext.
Omar Zenhom
Startups out there, some independent creators that kind of have a quasi lifestyle business and that's okay. But there's going to be limits to that business, meaning there's only so much money you can make and the value.
Co-host
Of company can only be valued at.
Omar Zenhom
Some level of value.
Co-host
But if you're looking to be a.
Omar Zenhom
Market leader or one of the market leaders, a company that helps tens of thousands of people, makes millions of dollars year in, year out, is worth multiples.
Co-host
Where if you sold the company, you would never have to work again.
Omar Zenhom
That is a high pressure kind of startup environment. And that's the environment I was in because I wanted to beat my competition.
Co-host
I wanted to create a great product for our audience.
Omar Zenhom
I wanted to make sure that when.
Co-host
It'S all done and dusted, I had.
Omar Zenhom
No regrets, which I'm glad to say is true. And that's what happened. There's going to be times in this journey where you're going to feel completely burnt out.
Co-host
You're balancing all these departments as the leader of your company. You're balancing products development, customer support, marketing.
Omar Zenhom
Business growth, it all could be very overwhelming.
Co-host
So it's important for you to be.
Omar Zenhom
Mindful of this and take the time off. You need to rest and to be.
Co-host
Mindful of your mental health on a daily basis. Whether it's waking up a little bit.
Omar Zenhom
Early to, you know, get some fresh.
Co-host
Air, go for a walk, read a.
Omar Zenhom
Book, get some perspective. Lastly, challenge number six, scaling difficulties.
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Scaling a tech startup is not just.
Omar Zenhom
About increasing your customer base, getting more customers. It involves scaling your infrastructure, your team, your processes.
Co-host
When you are starting out, let's say.
Omar Zenhom
You'Re a team of five people. Let's say like a CEO, a CEO, a cto, a developer and a designer. Let's say that's the five people that start your tech startup. The things you need to keep your business running, the processes, the tools, the infrastructure. It's quite simple.
Co-host
And you need to keep it simple.
Omar Zenhom
Because you need to keep it low cost.
Co-host
A lot of people think, oh, tech can just scale on its own. No, you got to build an infrastructure.
Omar Zenhom
That'S costly, that scales on its own, that scales with no downtime. In the beginning, when you have no.
Co-host
Customers, you really don't need all that. So you don't need to spend all that.
Omar Zenhom
But eventually you will.
Co-host
You will need to build out that infrastructure, that server infrastructure, that tooling infrastructure. You need to build out your team. You need to find great talent.
Omar Zenhom
And I'm going to talk about this in a moment, but in software, in tech, it's all about the team. The best team wins because the best.
Co-host
Team creates the best product.
Omar Zenhom
We'll talk about that in a second. But you got to scale your team, your processes. When you have five people and somebody needs to take leave, that process is pretty simple, right? But when you have a team of.
Co-host
30 now, you need to have a system where people apply for leave, they have a certain number of leave days. It's a whole different thing.
Omar Zenhom
It's a whole HR department, right? So you need to think about how you're going to scale your business and scale your team, scale your processes each.
Co-host
Step of the way.
Omar Zenhom
For example, as Webinar Ninja grew, we.
Co-host
Had to scale our infrastructure to handle more users.
Omar Zenhom
We had to invest in more robust servers, we had to hire staff and team members every single year, and we had to implement new processes and operations.
Co-host
To handle that growth.
Omar Zenhom
And each stage is challenging. It's not like it gets easier or harder.
Co-host
Each stage challenging has its own challenges.
Omar Zenhom
And requires you to be careful in.
Co-host
The decisions and the execution of Those.
Omar Zenhom
Decisions as you grow. Now, given these challenges, these six challenges that I just talked about, let's recap. 1.
Co-host
High initial investment 2.
Omar Zenhom
Constantly evolving technology 3. Intense competition 4. Technical challenges 5. Burnout risk 6. Scaling difficulties so given these challenges, here.
Co-host
Are a few pieces of advice. If you're still considering starting a tech.
Omar Zenhom
Startup, be financially prepared. You don't want to start out on the back foot. Okay?
Co-host
So if you're bootstrapping, which is what I did, see how you can start.
Omar Zenhom
Making money as soon as possible from your product. Whether you're pre selling it or you're taking just annual contracts, not monthly contracts, so that you can give your company a boost of cash.
Co-host
Number two, Stay adaptable.
Omar Zenhom
Embrace the constantly evolving nature of technology. You have to be comfortable. The fact that you're going to scrap a lot of your code at some point to create new code and make.
Co-host
Sure it's better and better. Number three, Differentiate yourself.
Omar Zenhom
Make sure that you have a unique angle or feature set or a signature move of your business. What are you known for?
Co-host
Number four, Build a strong team.
Omar Zenhom
I mentioned this just earlier. The team that has the best team wins. I know that sounds funny, but it's true. In tech, it's all about the team.
Co-host
The better your talent, the better the people that are working on the product. The product's gonna be better, the support's.
Omar Zenhom
Gonna be better, the marketing is gonna be better.
Co-host
So from day one, build the best team possible. A players.
Omar Zenhom
Number five, make sure you keep your stress in check.
Co-host
Manage it, prioritize your health, your well.
Omar Zenhom
Being, take breaks, delegate tasks and seek out some help if you need some help. And number six, plan for scaling. Think ahead about how you're going to scale your infrastructure, your team, your processes and have a plan for each stage of your growth.
Co-host
Starting a tech startup is not for the faint hearted.
Omar Zenhom
It's challenging, it's high stakes. It requires resilience, it requires adaptability. It's a lot of hard work, but.
Co-host
The rewards are significant if you get it right.
Omar Zenhom
If you actually build something of value.
Co-host
For people, it could be a journey worth taking.
Omar Zenhom
Especially now that you have your eyes wide open with all the challenges that you may face. Thanks so much for listening to the $100 NBA show. If you love what you hear, make sure you hit, subscribe or follow on your favorite podcast app. On all the apps, Apple Podcasts, Spotify, you name it. It's the best way to support the show by hitting subscribe or follow. And if you like, while you're at it, give us a star rating or review and let us know what you think of the show. Before I go, I want to leave you with this. Now that I've sold Webinar Ninja, my.
Co-host
Life is very different.
Omar Zenhom
I wouldn't say I'm not working less or not as much, but I definitely would say I'm less stressed. There's a lot of responsibility and there's a lot of things to think about.
Co-host
And to juggle in your head when.
Omar Zenhom
You'Re the leader of a tech startup. Mostly, I was thinking about how all my decisions would impact our users. You know, we had lots of users, 3,000 users.
Co-host
Ten years of this experience.
Omar Zenhom
You know, it takes a toll on your mental health sometimes, but I had a really good group of friends and, and I had a great network. And of course, I had a great partner, Nicole, who helped me throughout the way and was supportive and luckily when I was down, she wasn't down and vice versa. So we really helped each other out and we survived it and we have lived to tell the story and so glad that we went through that experience. But I would say, yeah, the stress is the toughest part. All right, guys, I will check you in the next episode. Until then, take care.
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The $100 MBA Show - Episode MBA2503: Why You Should Never Start a Tech Startup
Release Date: August 5, 2024
In Episode MBA2503 of The $100 MBA Show, host Omar Zenhom delves into the formidable challenges of launching and sustaining a tech startup. Drawing from his decade-long experience with Webinar Ninja—a tech startup he founded, grew, and eventually sold—Omar offers a candid exploration of why aspiring entrepreneurs might reconsider venturing into the tech startup arena. This comprehensive summary captures the episode's key discussions, insights, and practical advice, enriched with notable quotes and timestamps for deeper context.
Omar Zenhom opens the episode by setting the stage for a critical discussion on the difficulties of starting a tech startup. Emphasizing his firsthand experience, he frames the episode as a "warning of what to expect" for those considering this challenging path.
“In today's lesson, you could see this as a warning of what to expect.” – Omar Zenhom [01:10]
Omar and his co-host systematically outline six primary challenges faced by tech startups, drawing from their experiences to illustrate each point.
Starting a tech startup requires substantial upfront capital. From product development to marketing, hiring skilled professionals, and maintaining necessary infrastructure, costs can escalate quickly—especially for non-technical founders.
“Development alone cost us tens of thousands of dollars from hiring skilled developers, designers, marketers.” – Omar Zenhom [03:30]
Key Points:
Technology is in perpetual flux. What’s cutting-edge today may become obsolete tomorrow, necessitating continuous learning and adaptation to stay competitive.
“What's cutting edge today can be obsolete tomorrow.” – Co-host [04:41]
Key Points:
The tech industry is notoriously competitive, with new startups and established companies continually vying for market share. Differentiation is crucial to stand out in a saturated market.
“We had over 80 competitors. The tech industry is fiercely competitive.” – Co-host [06:36]
Key Points:
Maintaining a reliable and bug-free software product is an ongoing struggle. Startups must balance fixing critical issues with developing new features to meet user demands.
“There's no such thing as a software that's bug-free.” – Co-host [08:55]
Key Points:
The demanding nature of running a tech startup can lead to significant stress and burnout. Long hours and high pressure can adversely affect mental health and overall well-being.
“There are long hours, there's high stress, there's a lot of pressure to perform.” – Omar Zenhom [13:21]
Key Points:
Scaling a tech startup involves more than just increasing the customer base. It requires expanding infrastructure, growing the team, and refining processes to handle increased demand efficiently.
“Scaling your team, your processes, each stage is challenging.” – Omar Zenhom [15:54]
Key Points:
Despite outlining these challenges, Omar and his co-host provide actionable advice for those still determined to embark on a tech startup journey.
Be Financially Prepared
“You don't want to start out on the back foot.” – Omar Zenhom [17:13]
Stay Adaptable
“Embrace the constantly evolving nature of technology.” – Co-host [17:33]
Differentiate Yourself
“Make sure that you have a unique angle or feature set.” – Omar Zenhom [17:48]
Build a Strong Team
“The team that has the best team wins.” – Omar Zenhom [17:57]
Manage Stress and Prevent Burnout
“Manage it, prioritize your health, your well-being.” – Omar Zenhom [18:20]
Plan for Scaling
“Have a plan for each stage of your growth.” – Co-host [18:35]
Omar Zenhom concludes the episode by reiterating the significant challenges of starting a tech startup, emphasizing that it's not a venture for the faint-hearted. However, he acknowledges the potential rewards for those who navigate these hurdles successfully.
“Starting a tech startup is not for the faint-hearted. It's challenging, it's high stakes.” – Omar Zenhom [18:39]
Reflecting on his personal journey, Omar shares that selling Webinar Ninja has led to a less stressful life, though he remains passionate about the entrepreneurial experience.
“The stress is the toughest part.” – Omar Zenhom [19:33]
He encourages listeners to approach tech startups with a clear understanding of the challenges, ensuring they are well-prepared to tackle them should they choose to proceed.
Key Takeaways:
Practical Advice:
For aspiring tech entrepreneurs, this episode serves as a sobering yet invaluable guide, highlighting the demanding nature of tech startups while providing strategies to overcome these obstacles.
Notable Quotes with Timestamps:
Final Thoughts:
Omar Zenhom's episode underscores the immense challenges inherent in launching a tech startup, from financial strains and technological volatility to intense competition and personal burnout. However, by sharing his own experiences and offering practical advice, he equips prospective entrepreneurs with the knowledge needed to make informed decisions. For those determined to pursue this path, the insights provided serve as both a cautionary tale and a roadmap to navigating the complex landscape of tech entrepreneurship.