
Curious if being a solopreneur is the right move for you? Or maybe you're already on that path and wondering if you need to make a shift? Then today's lesson is exactly what you've been looking for.
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Omar Zenhom
Welcome back to the $100 NBA show. I'm Omar Zenholm and in today's lesson, you will learn whether being a solopreneur is a good idea. Spoiler alert. It's okay to start this way. I started out as a solopreneur, but you can easily be trapped into something that's far from true entrepreneurship. I'm very, very, very opinionated when it comes to this because I was trapped for a bit of time and it's not fun. Today we're going to dive into why you need to move beyond solopreneurship as a model of business and build a sustainable, scalable business to improve your quality of life and be able to really build something that's significant. Okay, we're going to talk about what that really means and I'm going to show you how to do it too. I'm going to show you why it's important and then what are the steps you need to take? The steps I took to break free from solopreneurs When I was preparing for today's episode, I learned an incredible stat, a stat that really shocked me. 78% of small business owners in the US are self employed with no employees. That's according to the U.S. census Bureau. Most businesses start this way, but many of them stay this way. And today I want to show you how to get out of that cycle of trading time for money and go beyond, you know, this solopreneurship stage. It's just a stage. I kind of see it as like having training wheels on a bike. You got to take off the training wheels eventually and have a full fledged business. So what do I mean by real business or true entrepreneurship? Essentially, it's you stopping the cycle of trading time for Money, it's you using a form of leverage. And there are really four basic forms of leverage. I'm going to go through them, but I'll be kind of going into detail throughout the episode because they're so important. So the first form of leverage is labor. Old as anything, right? The pyramids were built not by one person. It wasn't a solopreneur that built those pyramids, right, In Egypt. They're built by labor. Many people working towards this. And this is still happening today with manufacturing people, you know, helping put cars together or planes or desks or whatever it might be. There's still room for human beings right now. You know, the robots do certain things, but some things need dexterity, and that requires the leverage of labor. You can't really have, you know, a large business that mass produces product without that. The second form of leverage is capital, where you are using money to make money. Right? Somebody like Warren Buffett leverages capital. He invests his money into businesses, whether as a stock or shareholder or he's actually privately as an angel investor investing in a business. Banks make money off lending out money. So this is a form of leverage. The third form of leverage is code or technology. You know, when I had my software company, Webinar Ninja, I created with my team a code base, a software that. That served my customers. My customers were able to run webinars rain or shine 247 when I was sleeping. And that product just sold itself online. So I leveraged the power of code and technology to make money. And the last form of leverage is media or content. And this podcast is a good example of that. You know, I'm creating this podcast episode right now. It's gonna get published. It's gonna, you know, edited, then published and put out in the world. And hundreds of thousands of people are gonna consume it and benefit from it. Somebody who writes a book can. Is doing the same thing, writes the book once, and then it gets read and it gets sold to so many people. So these are basically the four forms of leverage that you can use to break free from changing or exchanging time for money. Just to go over them again one more time. Number one is labor. Two is capital, Three is code or technology, and then four is media or content. So why does this matter? Well, as a solopreneur, if you're not using any forms of leverage, or all of them, which I prefer, you're essentially an independent contractor. Your income is tied to how much time you're putting into the work. And the problem here is there's A ceiling. There's only a certain number of hours a day, a certain number of days in the week, a number of weeks in the year. There's just a cap of how much money you can make. A good example of this is like a freelance designer, somebody who charges by the hour. They can only work certain amount of hours right, before they, you know, collapse and they're tired, have to go to bed, right? And there's only a certain amount of hours they can bill every single month, you know, even if they work 16 hours a day, that's the cap, right? But if the designer starts building a team, starts using the leverage of labor, right? And starts getting other people to design things or creates templates, and that's a product and uses technology for that, right now they have a different business now. They're able to sell things and produce things without their input of time. If you're doing all the work right now, you need to start thinking how you can leverage labor, whether it's hiring people on your team to do the work you're doing. And by the way, a lot of people see this as a block blocker. And one of the mind shifts you have to have is that you're not special, right? You learn something, and now you're doing it and you're charging for it. Somebody else can learn it as well and do it for you. So you can train people to do things your way and the way you prefer. But the point here is that don't think that you can't train anybody, hire people to replace you. So you could be free of time, and you could start leveraging labor and start making money even when you're not around. When you're on holiday. Think of how you can leverage code or media or capital in order for you to be able to break free from that solopreneurship. Next, let's talk about what happens if you just stay as a solopreneur. What are the consequences of just, you know, hanging in the game of solopreneurship? Long term, this can lead to burnout. And this actually happened to me where I was just like, I just can't do all the work anymore. I had a really low quality of life. I was stressed out, I was tired. I had no free time. I wasn't really building anything that significant because it's really hard to build something amazing or great or impactful in the world when it's just you and there's only so much you can do. It's okay. You're a human being, right? So the problem is, is that there's only so much you can do. And in my personal opinion, building a business alone is like building a business on hard mode. You can do so much better by building a team, by getting people to help you create code and technology to leverage your business, by taking the profits of your business and investing, using capital, right? To leverage, using media. It's so much easier now with YouTube and podcasts and all the different media out there that has no gatekeepers, right? It's so much simpler to be able to broadcast your information. But if you don't do this, this keeps you small, keeps you small in terms of what you could do in your business. It keeps your mentality small. It keeps you from taking long vacations or being able to handle unexpected challenges in life like an illness or, you know, a family member needing you, family emergencies. It's really got you by the shackles and it's not fun, okay? And it's really actually dangerous to kind of be a solopreneur for the long term. You're asking for trouble, in my opinion.
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Omar Zenhom
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Omar Zenhom
Listen, I've seen many people go down this path of solopreneurship. They're very excited in the beginning of the freedom they have and they don't have a boss anymore and all that kind of stuff. But then they eventually start working 60 plus hours a week and can't step away from their business. And they're worried about their business falling apart if they get sick. That's not freedom, that's a trap. So I want you to start taking action, okay? If you're feeling trapped, start delegating small tasks. One of the easiest ways to do this is just to hire an executive assistant or virtual assistant. There's some really good talent out of the Philippines. I've worked with a lot of Filipinos in my businesses and they're really good at getting a lot of the menial tasks like emails and calendars and documentation and all that stuff. Data entry out of the way. The things that don't really make you money, but you got to do it to run your business. And you can hire a good VA VA for 500, 600, a thousand dollars a month if they're really experienced. And you know, a great resource for that is onlinejobs. Ph. It's a great job board in the Philippines. I've hired over a dozen people off that job board. But my point here is that I want to challenge you to start delegating some tasks. Even if it just costs you a few hundred dollars part time for somebody to do that. This will free up your time and allow you to focus on on more strategic growth and not just the day to day operations of your business. Now one of the things I learned when I started using these forms of leverage is that it allows your business to have exponential growth. Meaning that the amount of work and effort I'm giving the business is not equal to my output. My output is actually exponentially better than what I'm putting in, right? I'm actually working far less than I used to since I started using this, you know, about a decade ago. And each time time I do this, and the more time that goes by that I'm using these forms of leverage, the easier and easier it gets to make money. Right? Because this stuff compounds over time. So the key to breaking free from SolarPreneurship is really using these forms of leverage. Leverage allows you to multiply your efforts and grow your business without increasing your workload. A good example of this is creating an online course or some sort of subscription service. Once the initial work is done, once you've actually put it all together, it runs itself. Basically, there's some work you're gonna to do, but the amount of input you're putting into the business is nothing compared to what you're getting out of it in terms of, you know, financial gain. You don't need to be present every single moment and you don't need to be present to actually make the sale. This is the power of leverage. Your business starts working for you instead of you working for the business. So here's an action step. Look for ways to automate or scale your current business model. Could you turn your service into a product? Could you create content that brings in leads automatically? Could you outsource some of your work to focus on high impact areas so you don't have to do the menial tasks. These are the questions that will help you find your leverage. Let's just take a timeout real quick. Let's get real, just like honest for a second. If you don't start leveraging labor, technology, media, even capital, your quality of life will suffer. You'll be stuck in a cycle of doing everything yourself, feeling the weight of the world on your shoulders, limiting your potential, and eventually burning out. This is the hard truth that nobody told me and I want to tell you. The hard truth is that building a business alone is like doing it on hard mode. Like I mentioned, without leverage, you'll always be exchanging time for money and eventually you're going to hit that ceiling I talked about. So to wrap up Is being a solopreneur a good idea? It's okay to start with. It's a good way for you to start learning what business is all about and the structure of a business and the different jobs that the business requires. But staying in the solopreneurship model far too long can limit your growth. It can limit your income and your freedom. True entrepreneurship is about leverage and that's what will allow you to scale your business and break free from trading time for money. So please start using leverage as soon as you can so you can start exponentially growing your business. Thanks for tuning in to the $100 MBA show. I hope you found this episode valuable. And if you're ready to start leveraging your business for growth, we got a whole lot more insights, a whole lot more lessons for you to consume, templates guides over on our website, 100- MBA-NET and if you're serious about growing your business and want to continue to improve your skills, I'm gonna see you on the next episode. We publish three days a week on the podcast on every platform. Spotify, Apple, you name it, or on YouTube. Check us out on YouTube over@100mba.net YouTube. It'll take us straight to our page so you can subscribe and never miss a beat. I'll see you in the next one.
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Podcast Episode Summary: The $100 MBA Show - MBA2542 Is Being a Solopreneur a Good Idea?
Host: Omar Zenhom
Release Date: November 4, 2024
Podcast Description: Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no-fluff episodes are packed with pure business-building training tailored for aspiring entrepreneurs.
In episode MBA2542 of The $100 MBA Show, host Omar Zenhom delves into the topic of solopreneurship, exploring whether embarking on a solo entrepreneurial journey is a viable and sustainable path. Drawing from his extensive experience of over two decades in entrepreneurship, Omar provides a candid analysis of the benefits and pitfalls of being a solopreneur and offers actionable strategies to transition into a scalable and sustainable business model.
Omar begins by acknowledging that starting as a solopreneur is a common entry point for many small business owners. He shares a startling statistic: "78% of small business owners in the US are self-employed with no employees" (01:07) based on data from the U.S. Census Bureau. This underscores the prevalence of solopreneurship but also hints at its limitations.
Key Point: Solopreneurship often traps individuals in a cycle of trading time for money, limiting both income potential and personal freedom.
Omar candidly discusses his personal experience with solopreneurship, highlighting how it can lead to burnout and a diminished quality of life. He emphasizes that while starting alone may offer initial freedom, it can quickly become a trap characterized by excessive work hours and inability to scale.
Notable Quote:
"Building a business alone is like building a business on hard mode." (05:45)
To break free from the constraints of solopreneurship, Omar introduces the concept of leverage. He defines leverage as using various resources to multiply efforts without a corresponding increase in workload. Omar outlines four fundamental forms of leverage:
Detailed Exploration of Leverage Forms:
Labor:
Omar compares the construction of the pyramids to modern businesses, stating, "The pyramids were built not by one person... they're built by labor." (03:20). He explains that leveraging labor involves hiring a team to handle various aspects of the business, freeing the entrepreneur to focus on strategic growth.
Capital:
Discussing financial leverage, Omar cites Warren Buffett as an example: "He invests his money into businesses... that's a form of leverage." (04:10). Capital can be used to invest in other businesses or essential resources that drive growth.
Code or Technology:
Reflecting on his own venture, Webinar Ninja, Omar shares, "I created a code base, a software that served my customers... it just sold itself online." (04:50). Technology enables businesses to operate efficiently and scale without proportional increases in effort.
Media or Content:
Omar uses the podcast as a prime example: "This podcast episode... it's gonna get published and... benefit from it." (05:15). Content creation allows for passive income streams and widespread brand exposure.
Omar warns of the long-term repercussions of neglecting to scale beyond solopreneurship:
Burnout:
Continuous workload without delegation leads to exhaustion. Omar recounts his own experience: "I was just like, I just can't do all the work anymore... I had a really low quality of life." (06:30).
Limited Growth:
Without leveraging, business expansion is constrained by the entrepreneur's capacity. Omar notes, "It's really hard to build something amazing... when there's only so much you can do." (07:00).
Vulnerability:
Relying solely on oneself makes the business susceptible to disruptions, such as personal illness or emergencies. "It's not fun, okay? And it's really actually dangerous to kind of be a solopreneur for the long term." (07:45).
Omar provides practical steps to move beyond being a solopreneur:
Start Delegating Tasks:
Begin by hiring virtual assistants to handle menial tasks. Omar recommends platforms like OnlineJobs.ph and suggests, "Hire a good VA for $500, $600, a thousand dollars a month if they're really experienced." (09:30).
Automate and Scale:
Implement systems that allow the business to run with minimal input. This includes creating online courses or subscription services that generate passive income.
Invest in Leverage Forms:
Focus on leveraging labor, capital, technology, and media to multiply efforts. Omar emphasizes, "Leverage allows you to multiply your efforts and grow your business without increasing your workload." (10:15).
Focus on High-Impact Areas:
Delegate low-value tasks to concentrate on strategic growth initiatives that drive the business forward.
Notable Quote:
"Your business starts working for you instead of you working for the business." (11:45)
Omar concludes by affirming that while solopreneurship is an acceptable starting point, true entrepreneurship requires leveraging various resources to build a sustainable and scalable business. He reiterates the importance of moving beyond trading time for money to achieve greater income potential and personal freedom.
Final Takeaway:
“True entrepreneurship is about leverage and that's what will allow you to scale your business and break free from trading time for money.” (13:50)
Evaluate Your Current Business Model:
Identify areas where you can implement leverage.
Delegate and Hire:
Start by outsourcing menial tasks to virtual assistants.
Invest in Technology and Content:
Develop products or content that can generate passive income.
Seek Continuous Growth:
Always look for ways to scale using the four forms of leverage.
Omar encourages listeners to take immediate action to incorporate leverage into their businesses. He highlights the compounding benefits of leveraging resources over time, leading to exponential growth and enhanced quality of life.
Invitation:
"If you're ready to start leveraging your business for growth, we got a whole lot more insights, a whole lot more lessons for you to consume, templates guides over on our website, 100-MBA-NET." (13:30)
Additional Resources:
This summary encapsulates the key discussions and insights from episode MBA2542 of The $100 MBA Show, providing listeners with a comprehensive understanding of the benefits and strategies for transitioning from solopreneurship to a scalable entrepreneurial model.