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A (0:00)
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C (1:08)
Hey everyone, welcome back to the $100 MBA Show. I'm your host, Omar Zenholm. Today's lesson is all about starting a business in just 48 hours, two days, a weekend, and by the end you could be ready to launch to get that business out in the world to start getting customers. If you've been dreaming about using your skills to make a L, now's the time to get it rolling. Why 48 hours? Because speed forces clarity. When you're on a deadline, you're focused on what matters most. So let's turn your skills into an offer, into a business and find your first clients and launch your business in just two days. Now I want to share with you my take how to do this in 48 hours. And in my opinion, if you want to build a business, your first business really quickly, the easiest way to do this is to build a service based business, a business that offers a service, solving a problem for a particular customer. This is going to allow you to make money quickly and get your business off the ground very soon. And by the way, you could start a service based business then turn that service into a product or a software or something like that. But it's good to start somewhere and we want to get off the ground and start making some cash. So the first thing you need to do is to carve out two days. Okay, look at your calendar, take a weekend off and just focus on this. You know, you have the holidays coming up. Maybe you could take two days off during the holidays. The point here is that you need to block out time and use two full days to get your business up and running. It's not asking for much. To have a business on your hands, to have something that you can actually start making money off very quickly. Now, in order for this to work, you're going to need to trust me, okay? In order for you to have a business in your hands in 48 hours, you can't question every step of the way, okay? You're going to have to just implement and trust the fact that I have experience and that I can actually show you how to do this. And then you'll have something that you're proud of by the end of the two days. So I have your trust. Awesome. Let's start with day one. Okay? You have two days. Day one. We're going to define, decide, and develop, okay? You could see this as the strategy day. The day that we actually come up with a strategy, we start making some decisions, we start developing what we're going to offer. Okay? So let's start with define. You're going to define your service. Don't overthink it. Pick something you're good at and others need. So look at your job right now. Look at your work, look at your experiences, what you do, what skills do you have, how do you help other people? And how can you turn that into a service? For some of you, this is going to be easy. If you work for an accounting firm, you can offer accounting services to people. If you are a marketer in a business, you're part of the marketing department, you can offer marketing services, helping them build their landing pages, helping with their copy, running their ads. If you were like me, I was a school teacher. I was a high school and university teacher. I taught English as a second language. I incorporated teaching as part of my first service. I coached people. I showed people how to do things, how to build a business, how to build a website, how to build a brand. So use leverage. Anything you have at your disposal right now, don't overthink it. Just think about, what am I really good at? Where do I have experience? What am I getting paid for already? How can I turn that into a service? I also want to take this moment to say, this doesn't have to be your business forever. This is just the start we're launching here. The goal here is to have something that makes us money, that allows us to practice business. And at the end of two days, we. We can then pivot, change, improve, you know, modify, it's okay. But let's start with something. Let's not have analysis paralysis. Let's get started somewhere, get the ball rolling, and then Refine iterate as we go. So just to reiterate, you're going to start identifying your skills and building a service around an offer that you can offer. It could be design work, it could be consulting, it could be social media management, it could be coaching, it could be writing. Right? Pick something simple, something that you know you can do and that can help people and make sure it's clear and specific. Okay? Clear and specific services sell best. For example, one of the first service based businesses I had when I was in teaching is I built people's websites on WordPress. Very easy. I can create a website for your restaurant, for your small business. It's very clear you need a website for your business. I can create it for you. So number one was define your service. Number two, decide on your target client, an offer, narrow down your audience and speak to someone specific. One of the biggest problems, one of the biggest mistakes a lot of new entrepreneurs do is they try to cater to everybody. They don't niche down. What you want to do is speak to somebody specific. Because when you're not speaking to somebody specific, you're trying to speak to everybody. When you speak to everybody, you're speaking to nobody. Okay? You don't want to be vanilla. You want to be really, really a clear, resonating sound voice that people hear that are made for you and your service. Okay? Trust me. Narrow down your audience. So the best way to do this is ask yourself who benefits the most from your service. Be specific. Maybe small business owners, maybe solopreneurs, or people who need a boost in a specific area like productivity or marketing. Create a simple offer they can't resist. This is where it comes in. You have to understand your audience and the offer that works hand in hand. These two things work hand in hand. Specific audience, specific offer. The offer solves the specific problems that this specific audience has. So you're going to create an offer they can't resist and focus on delivering value in solving that problem. Let me give you an example. Let's say you have experience in teaching snowboarding. Maybe that's your day job. Maybe you are at the resorts teaching people how to snowboard, doing private lessons, doing group lessons. Okay, so there's a lot of range here. You could teach advanced, you could teach people that are intermediate, looking to brush up their skills, or beginners. And even in beginners, there's specific beginners. There's people that it's their first time, some people their third time, they still haven't got it yet. So maybe want to really narrow down Even more and say, I only cater to people that are snowboarding for the first time, their first time. Now, again, you can expand upon it and grow later on, but now we're going to just get specific and say, if you're snowboarding for the first time, your first trip on the snowboard, first experience, I'm the person for you. And you may want even narrow it down more and say, I don't actually teach kids, I teach adults. So how do we create an offer? How do we create an offer that makes total sense for these people, for the people that are doing this for the first time? This is my audience, right? Well, right now we're not trying to think about how do I make the most money or maximize everything or my profit margins. Right now we want to make a sale that's irresistible. We want to get some momentum on actually getting customers and having a business that actually gets customers to us with very little effort. So maybe it's $500 an hour for a private lesson on the mountain, right in person. And usually people need four to five to six hours on their first day as a private lesson to get to a competency level where they could do the snowboarding thing alone. So maybe it's over two days or something. So that's, you know, close to $3,000. But what if you said, hey, for a fraction of the price for $500, I'm going to give you a service and we're going to do this remotely. We're going to do this on a video call even before you go on this trip. I'm going to show you how to prepare and how to get dressed and how to get the gear and how to rent your gear and know exactly how to fit your boots. And then I'm going to be with you on your first day on Facetime, on Zoom, on, whatever, and I'm going to show you your first tips, show you how to do things. I'm going to be with you going by the hand, one on one for a full day, and I'm going to show you exactly how to feel confident on a sew board and not hurt yourself. This is just a made up example on the spot, but I'm creating an offer based on a specific avatar, a specific niche audience.