Transcript
Omar Zenhom (0:00)
If you're a listener of the show.
Co-host (0:01)
You probably own a business or looking to start one. So the question is, are you ready to thrive with your business? It's time to let Intuit QuickBooks take things like unpaid invoices and tracking expenses off your plate to take things to the next level.
Omar Zenhom (0:15)
If you're a longtime listener to the.
Co-host (0:17)
Show, you know how much I bang on about how important your finances are.
Omar Zenhom (0:21)
Getting your numbers in order, making sure.
Co-host (0:22)
Your incoming invoices and expenses are all taken care of. That's where QuickBooks comes in. It's an all in one business platform that can help you with day to day tasks like invoice, manage and grow your business all in one place. Intuit QuickBooks your way to Money Money movement services are provided by Intuit Payments, Inc. Licensed as a money transmitter by the New York State Department of Financial Services.
Omar Zenhom (0:45)
When it comes to smart money management, one of the best pieces of advice.
Co-host (0:49)
Is to make your money work for you.
Omar Zenhom (0:51)
Well, Discover is accepted at 99% of places that take credit cards nationwide and you automatically earn cash back on all your purchases. That means there's plenty of opportunities to make that money work. So shop smarter, not harder. Basically, anywhere you go nationwide, it pays to Discover. Based on the February 2024 Nielsen report. Learn more at discover.com credit card lies, lies Lies. Most people that start a business have beliefs about starting a business that are actually lies. There are three I want to talk about in today's lesson that are going to set you up for failure and frustration if you don' strain them out right now. Today I'm going to expose the three biggest lies most people believe about starting a business and I'm going to show you the truth that can set you up for real success. By the way, these are three lies that I believed were true when I got started and it really set me back. It didn't allow me to succeed as fast as I should have because I fell into these traps. I fell into these lies that people told me. Welcome Back to the $100 MBA Show. I'm your host Omar Zenholm, where I help you start, grow and scale a business with our practical no Fluff lessons three times a week. Monday, Wednesday, Friday. In today's lesson, we're going to be debunking the three biggest lies about starting a business. These are the same lies I fell into. Like I mentioned, when I was starting out my business and my entrepreneurial career really derailed me. I don't want this to happen to you. This is why I created Today's episode. So if you're about to take the leap into entrepreneurship or even just thinking about starting a business, understanding what's real and what's not in today's episode can save you years of frustration. Let's dive in. Let's start with lie number one. Follow your passion and the money will follow. Listen, passion has its place. It's not worthless. It's a good thing to have. But I'm gonna share with you how to use it. Because just following your pass is not going to make a successful business. Just because you're passionate about something, it doesn't mean people will pay for it. This is what I learned the hard way. Passion alone doesn't solve a problem. And people pay for solutions, not your enthusiasm. When I started my e commerce business in 2009 called Zenome Design, I was passionate about custom men's clothing. Because I'm 6 foot 5, I am long, I can't buy clothing in a department store. But passion didn't make my margins any better or solve any of my logistical headaches or fix my business model. The truth is, passion is just not enough. That's just a reality of the marketplace. You need to focus on where you can add value, where your skills, your experience, your talents really meet a real market need. Now, I want to stop for a moment and talk about passion. Talk about if you're excited about something, if you love something, right? That's great. But you gotta infuse that passion in something that is validated and people are happy to pay for, right? Use your passion in your product. Once you validated that product actually solves a problem. For example, I'm passionate about teaching. I'm passionate about helping people have an easier path to success in business than I did. But that passion alone, without solving a real problem with my product or service is not going to get me anywhere. Once I have a product that actually addresses a real pain or a need, I can then infuse that passion for teaching and helping people into that product. So as an action step for this first one, ask yourself, what problems can.
