The $100 MBA Show
Episode: MBA2600 Q&A Wednesday: Is it Worth it to Start a Podcast in 2025?
Host: Omar Zenhom
Release Date: March 19, 2025

Overview

In this insightful episode of The $100 MBA Show, host Omar Zenhom addresses a pressing question from his audience: Is it still worthwhile to start a podcast in 2025? Drawing upon over two decades of entrepreneurial experience and having successfully bootstrapped multiple multi-million dollar businesses, Omar delves deep into the current landscape of podcasting. He debunks common myths about podcast saturation, outlines the enduring benefits of launching a podcast, and provides strategic advice for aspiring podcasters aiming to build and grow their ventures in today’s competitive environment.

Podcasting’s Continued Relevance in 2025

Omar begins by confronting the prevailing notion that the podcasting space is oversaturated and that starting a new podcast is futile due to diminishing listenership. He firmly counters this skepticism by asserting, “Podcasting isn't just alive, it's thriving.” (02:05)

Overcoming the Saturation Myth

Despite the increase in the number of podcasts—less than 5 million compared to over 100 million YouTube channels—Omar highlights that a staggering 90% of podcasts falter before reaching their 10th episode. He emphasizes, “If you start a podcast and stick with it, you're going to be ahead of 90% of the competition.” (09:55)

Key Benefits of Starting a Podcast in 2025

Omar outlines several compelling reasons why initiating a podcast remains a strategic move for entrepreneurs and business owners:

1. Accelerated Network Building

Launching a podcast positions you as a media member, granting you unprecedented access to industry leaders and influential figures. Omar shares his personal experience, stating, “People like Derek Sivers and Seth Godin... came to me to be on my podcast. What an honor.” (05:30) This access not only expands your professional network but also fosters valuable relationships that can propel your business forward.

2. Platform for Speaking Engagements

A well-established podcast serves as a springboard for speaking opportunities. Omar recounts how his podcast led to engagements at prestigious events like DCBK and MicroConf, as well as speaking roles for major companies such as HubSpot and the US military. He explains, “The podcast opened this door of opportunity, speaking at events that I never knew was possible.” (07:15)

3. Enhancement of Communication Skills

Consistently producing podcast episodes hones your ability to articulate ideas clearly and persuasively. Omar reflects on his journey, mentioning, “When I started, my delivery was rough... I can now record episodes in pretty much one take.” (08:40) This improvement in communication not only benefits podcasting but also enhances interactions with customers, teams, and stakeholders.

4. Competitive Advantage Through Consistency

While many podcasts fail within the first few episodes, Omar underscores the advantage of persistence. “One of the biggest reasons why I have success is because I didn't quit. I kept on going and I outlasted my competition.” (09:50) Consistent content creation ensures longevity and establishes authority in your niche.

Strategic Tips for Successful Podcasting in 2025

Omar provides actionable advice for those considering starting a podcast:

1. Know Your Audience

Identify and understand your target audience to create content that resonates deeply. Omar advises, “The best podcasts feel like they're speaking directly to you.” (11:30) Focusing on a specific niche, such as electric cars versus general car reviews, allows for tailored content that meets the unique interests and needs of your listeners.

2. Deliver Maximum Value

Prioritize providing substantial value in every episode. Omar explains, “Be a valuable podcast, to be a good show. People talk about it and share it because they enjoy the experience.” (12:15) For his own podcast, he offers short, punchy, and actionable advice tailored for busy individuals aiming to grow their businesses.

3. Commit to the Long Haul

Podcasting is a long-term investment, not a quick marketing fix. Omar emphasizes committing at least two years to build a meaningful relationship with your audience: “Commit to 2 years so you can give yourself a chance to build that intimate relationship with your audience members.” (13:45)

4. Facilitate Easy Access to Products and Services

Ensure that listeners can effortlessly find and engage with your offerings. Omar advises against overt sales pitches within episodes but suggests making information readily available through websites and Google searches. “People that want more will look for more. You don't need to overtly sell every single episode.” (15:00)

Notable Quotes

• “Podcasting isn't just alive, it's thriving.” — Omar Zenhom (02:05)
• “If you start a podcast and stick with it, you're going to be ahead of 90% of the competition.” — Omar Zenhom (09:55)
• “People like Derek Sivers and Seth Godin... came to me to be on my podcast. What an honor.” — Omar Zenhom (05:30)
• “When I started, my delivery was rough... I can now record episodes in pretty much one take.” — Omar Zenhom (08:40)
• “Commit to 2 years so you can give yourself a chance to build that intimate relationship with your audience members.” — Omar Zenhom (13:45)

Conclusion

Omar Zenhom passionately advocates for the enduring value of podcasting as a powerful tool for business growth, networking, and personal development. By addressing common misconceptions and outlining clear, strategic steps, he empowers entrepreneurs to harness the full potential of podcasting in 2025. Whether you're seeking to build trust with your audience, expand your professional network, or enhance your communication skills, Omar makes a compelling case that starting a podcast remains a highly worthwhile endeavor.

Additional Resources

For more insights and resources on building your business and launching a successful podcast, visit 100mba.net.