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Ryan Reynolds (0:00)
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Omar Zenholm (0:51)
Yay.
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Omar Zenholm (1:02)
If you ever thought no one can do it as well as I can, or it's faster if I just do it myself or I can't afford to hire somebody right now. You're not alone. But if you don't learn to delegate and give others ownership, you'll never escape the grind. Today we're going to change your mindset about delegation and give you practical steps. Practical steps that are going to help you start trusting others and give them ownership and start growing your business the right way. Let's dive in. Welcome Back to the $100 MBA Show. I'm your host, Omar Zenholm, where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business. Here's the truth. If you're doing everything yourself, you're building a prison, not a business. You think you're protecting your standards, but what you're really doing is creating a system where you are the bottleneck. The problem is is that a lot of us do this without even noticing. You can't scale. You can't take time off. You're always busy, but you're not moving the business forward. This is not entrepreneurship. Entrepreneurs build systems. They leverage other people's time, skills and effort to grow a business. Entrepreneurs know that it isn't a feeling, it's a system. Okay? You're creating an asset, leveraging other people's talent and skills to produce wealth for you, to produce a result for you. If you are the system, you don't have a system. If you want to stop trading time for money and build something that can grow beyond you, you need to make a shift. You need to make a shift from self employment to entrepreneurship. Delegation isn't just about handing off tasks. It's about giving others ownership over those responsibilities. When you delegate properly, you free yourself to focus, to focus on high value activities. You create space to work on your business and not in it. And you empower others to take full responsibility for the results. And here's the real kicker. If you're delegating tasks, you're still in the driver's seat. If you're delegating ownership, you're building leaders who can own the outcomes and the full task and everything around it. So your goal isn't to hand off work. Your goal is to create owners who take full responsibility for the work so you're not needed for every decision. And that's how you build a business that runs without you. I mean, let's get honest. Why don't you trust others? You think no one can do it as well as you. You're afraid of mistakes and failure. You've been burnt before part possibly. But the truth is is that you're right. You are right. No one is going to do as well as you and that mistakes can happen. You got to get over that. You got to get over the fact that somebody's going to do things exactly like you. It's a good thing that people are different, right? Different doesn't mean worse. Mistakes are part of the learning curve as well, by the way. And one bad experience doesn't mean all hires are bad. This is something you have to learn in business over time. When you make a decision and the result is not what you want, it doesn't mean the decision is. It means the result is bad. That's it means. You mean make a few tweaks in your execution of that decision and you'll find a better result. The problem isn't people, it's your system. Because people can follow a system if you give it to them. You need a delegation system that sets people up for success to make sure that hey, my system won't fail me. I know that I created a system that anybody can just implement and do. So I want to share with you five practical steps to delegate effectively and give ownership to your people. So get ready to stop being a bottleneck. And now we're going to start delegating the right way and give full ownership. Number one, identify low value repeatable tasks. Start by making a list. Write down every task you do in a week. You want to highlight tasks that generate $10 to $100. I call these $10 tasks $100 tasks. Think about how much money does this task actually produce for the business? And this is just an estimate. These are the first things you need to delegate immediately. Okay? If the task doesn't drive revenue or growth in a dramatic way, then it's a candidate for delegation immediately. And don't be afraid to cut things out completely. Like, don't do those things anymore if they're not really beneficial. But here is the key. Don't just hand off the task. Give ownership of the outcome. Let them own the result, not just the process. So for example, if you have somebody on our team that's responsible for publishing your weekly newsletter, for sending it out to your email list subscribers, they have to own the result. They have to own the test. They are responsible to make sure that email gets sent at this time every single week properly to every person that's on the list. They got to figure it out using your system to make that result happen. Step two, Create a system. Before you delegate, the system is actually more important than the task. Don't just hand over tasks. Set people up for success. Number one, document the process. Record a screen recording video, use a loom. Or you can use like Zeit, or if you don't want to do video, write step by step instructions. But I think the video is quite easy to use because then there's a visual, there's an audio, and you can transcribe the audio. Define what success looks like. Be crystal clear on the desired outcome. What is the desired outcome for this task. And then lastly, create a feedback loop, giving them a way to ask questions and improve that system. By the way, the creation of the system, once you shoot the video is their responsibility. It's their system. They're the ones who are going to have to use it to get the outcome. A system removes the guesswork and builds trust over time. And then you can look over the system to make sure everything is the way you want it to be. So when they watch the video and document like an SOP in a Google Doc, these are the steps of the task. This is what I have to do to get this out. Outcome. You can review that doc to make sure that it's on point. By doing this, the person on your team that you're delegating to owns the whole process. And when somebody owns a process with a system, they take responsibility for the outcome. Pretty cool. I know we're geeking out on systems and ownership and all that kind of stuff, but this is part of business. Business is a set of Systems.
