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The $100 MBA Show
MBA2652 How to Build a High-Profit Offer in 24 Hours
00:14:58
What would you do if you landed in a brand-new city with nothing but your phone? No website, no product, no audience—just 24 hours to make your first dollar. Think it's impossible? Think again.
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Let me ask you something. If I dropped you in a random city with no context, no laptop and just your phone, could you make money in 24 hours? What if I told you that answer is of course, if you know how to build and pitch a high profit offer. And today I'm going to show you exactly how to do that, even if you don't have a product or course or whatever, or even a website. In fact, this method is so powerful that it's how I've launched multiple successful offers, including the one that made us thousands in sales before anything was built. I'm going to show you step by step. So let's get into it. Welcome Back to the $100 MBA Show. I'm your host Omar Zenholm where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business. First, to build a high profit offer fast, you have to understand what makes it high profit. It's not about fancy branding or tech. It's about solving a painful problem for someone willing to pay for the fastest, clearest solution. So here's the criteria. I believe it makes a high profit offer very powerful. Number one, high perceived value. It solves something urgent or frustrating. The more urgent the more frustrating this problem is, the higher the perceived value will be, which makes it easier to sell. Number two, high margins. You want a large difference between the cost to fulfill the offer and the amount of money you make from the offer. Right? The price of the offer. The bigger the margins, the better. Because when you have high margins, you have enough money to reinvest in your offer to market it and sell more of your offer. This makes it a marketing flywheel where you continue to grow and make more money. Number Three, you want a high leverage potential offer, meaning it can be scaled later with systems, with automation, with digital delivery. You want to be able to do this at a faster, higher scale. Let me give you some examples. Let's say you have a service that solves a nightmare bottleneck for business owners. Like maybe they have plenty of leads, but they don't know how to close these leads and make them into sales. Or you have a coaching offer that gets someone a clear transformation. They know what they're going to get, what transformation, who they're going to be by the end of the coaching program. Or something simple like a 90 minute workshop that gets a skill across. For example, you can teach in 90 minutes how to script a keynote speech. So if somebody's doing a speech soon, they know how to script it, at least in 90 minutes. After that 90 minute workshop, it doesn't have to be perfect, but it has to be valuable and clear. In fact, the more valuable, the more in demand of what you have to offer, the less perfect it has to be. It doesn't have to be polished. For example, I ran out of an event, a founder's retreat called Oscon in Australia for several years. The first year I ran it, it was so basic I didn't even have any marketing material. I had a very basic landing page just to show what's included and what's going to happen at this event. And I just send out some emails and some DMS people I think that would be interested in this event, in this few days together up in the slopes of Perisher in Australia. I sold all the spots to this event before I put in one dime of my money to pay for this event. The whole presentation of this idea was very rough. It was just emails. I was sending emails and direct messages on Messenger. It was pretty unpolished. It was very kind of unprofessional in a lot of ways. But because the event itself was high value, people really wanted to go to this event. This was really fun and interesting and something that was unique in the marketplace. So it was so easy to get a yes, despite the fact that I didn't have like a super polished website or marketing materials or beautiful photography or anything like that. Next, let's talk about how to create this offer in 24 hours like we promised. Here's your full 24 hour plan. Your first hour arrow one. You're going to brainstorm a specific result you can help someone get. Forget asking what's my passion, what niche should I pick? Or what is a brilliant idea. Forget this. Forget all these things of searching for ideas. Ask this instead. What is a painful or expensive problem I can help someone solve using my skills, my experience or my knowledge? Some quick examples you could help busy executives launch a podcast in 30 days. Another example, I can help coaches get 10 leads in seven days using organic content. Another example you can help creators set up automated sales funnels without using ads or with my event Oscon Like I mentioned earlier, have a fun weekend with founders just like you and go home with a new perspective. See how I'm just talking about the result, what they're going to get at the end of this experience. Be specific, be outcome driven and make it fast so that they know that hey, this is what's going to happen in this time period. So in my case of the event over the weekend or over three or four four days, your favorite neighborhood spots run on Square Square can help you turn your business idea into a huge success. Yes, even that brilliant idea for Ugly Lamp Market, the shop specializing in gloriously hideous lamps. Square isn't just a point of sale for local businesses anymore. What began as a little white card reader is now a behind the scenes powerhouse, helping you manage finances, schedule your team and cover cash flow gaps when they come up. With Square. You can keep things at Ugly Lamp Market running smoothly even when somebody tries to return a lava lamp shaped like a flamingo because it's too refined. And whether you're expanding to new cities or growing a loyal following of light loving fans with questionable taste, Square is with you every step of the way. Square helps you tackle today's to do's and bring that big light bulb idea to life tomorrow. Literally. Go to square.com go mba to learn more. That's sq u a r e.com go mba square meet you there.
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Next hour two through four. You're going to validate the idea with a five line offer framework. Number one, who is it for? This is for specific person. Get as specific as possible. Number two the problem that they have. Who's Struggling with what's the pain or problem? Right. Get really specific about what they're struggling with. Number three, what they'll get. I help them get specific result. What's that specific result that you are going to get them at the end of your experience? Number four, how you're going to be using a method, a framework, an approach. People want to have an understanding of how you're going to get there. So going back to the example of oscom, the event I ran, you know me, interesting fellow founders here in Australia, how well we are going to do fun activities together, we're going to go skiing, we're going to have delicious dinners together. That's how we're going to pull this off. And number five, why now? Very important. Why should they do this now? So they can finally turn their leads into sales. So they can finally have an automated sales funnel that operates and works for their business while they sleep. So they can finally meet like minded people here in their local area. You get it? Let me give a cohesive offer example with all five elements. This is for online coaches who are struggling to consistently get leads. I help them book 10 plus qualified calls every month using organic video content so they can finally stop relying on referrals and start growing predictably. If that sounds clear and painful to your target, you, you're good to go. Remember, you want to make sure you're addressing a painful problem and your solution, how you're going to pull it off is clear to them. Hours five through seven One of my favorite steps, price it for profit. Use this rule. Charge based on outcome, not time. If the result is worth $5,000 to the customer, a thousand dollar price tag is a no brainer. Super simple for them to say yes. So do you need a quick sanity check? Let me give you some prices here. $100 offer is a low risk sort of lead magnet entry level product, $300 to $1,000 short form consulting or a personalized service. $1,500 plus a full solution or deep transformation. Now remember, you want to anchor the price with clarity. So say for example Your solution is $5,000 but it's going to save them $2,000 a month. That's pretty good. That's $24,000 a year. So no brainer. $5,000. Cool. Another example, this gets you from X to y in 10 days. Our 8 to 10 build a one page, landing page or sales document. You got no website, no problem. Use Google Docs, use Notion, use Tally forms. Use Convertkit's free landing page builder. Use Canva's got a website builder that's free. What you should include on this page, a clear headline and the transformation that you offer. Who's it for and what they're struggling with and of course, what they're going to get. The deliverables and the transformation. The results Here are some things I would also include. Why you you want proof. You want a personal story, you want testimonials, you want some sort of experience that you had. Also, don't forget to put the price and how to buy or book a call. A call to action a button. I know that sounds obvious, but some people kind of miss this part. How do the person actually buy what you're offering? As you can see, no fluff, just clarity. Crystal clear clarity. Next hours 11 through 18, I want you to message 20 people manually. Okay? I've done this several times and this works tremendously well. You don't need ads or automation. You really just need conversations. You want to message people. What kind of people? People that you've helped before they have a relationship with. People that follow you, people you've engaged with or they've engaged with your content. People who run communities or newsletter who have reach. Here's a quick script. Don't overthink it. Just use what I'm going to give you right now. Hey, so and so. I'm launching a new offer that helps insert ideal customer go from pain, whatever pain that is to result, whatever that result is. I thought of you want me to send you the details? That simple? Okay, you may want to rewind what I just said right now and listen to that again and take notes. Super simple. Don't overthink it. Just start talking to human beings because that's how business is done. You're also going to learn a ton through these conversations about how to improve your offering, what resistance people have, why they wouldn't buy, all kinds of things like that. Hours 18 to 24. Okay, you've sent out your messages. Now you just kind of wait and get your first yes right. You don't need 100 customers. You just need one person to see us to prove that this works. And when you do get your customer or customers, you want to make sure you deliver like your life depends on it. You want to make sure that you over deliver that you knock their socks off. Why? Because they're going to be able to give you a testimonial and they're going to also help you refine your offer with some feedback. Now I'm gonna give you the magic formula to making more sales. Okay? I want you to lean in. Keep this between us, all right? Keep it a secret. If you want more sales, make more offers. It's that simple. It's a numbers game. I know that you'll heal a million excuses in your head right now. Oh, you know, that's not how it works. In my experience of over 20 years of entrepreneurship, the more offers I make if I reach out to five people is a whole lot different. When I reach out to 10 versus 15 versus 20 versus 30 versus 50 versus a hundred. Okay, automatically by making more offers, one, you're just. It's a numbers game. It's a. It's a ratio. You're gonna make more sales. Number two, you're gonna get better at making the offer. The more tries you have, more practice you have of making the offer. And number three, of course, when you make more offers, you are top of mind. They may not buy now, but they might buy later. But if you never offered it to them, they're not gonna know that you have something to offer. You're not gon that you have a solution to their problem. So now you have proof. You have cash, you have confidence. You're in business. If you didn't know. I ran a software company for 10 years called Webinar Ninja. We grew to over 30,000 users, and we got acquired last year, actually, by proprofs. It was a life changing exit for me, and Nicole and I, my founder, are so proud of that journey. But it all started with us pre selling webinar Ninja back in 2014. Yep, we pre sold that software. We didn't even write a line of code yet for the actual commercial software. We made up a simple landing page with mockups of what the tool would look like. And I explained the problem of what it would solve of hosting and automating webinars without tech headaches. You know, we targeted author speakers, coaches, creators. These people are usually solopreneurs or have small teams. They don't have like a whole crew that can run the webinar for them. They need to do it themselves. We've sold 250 beta spots before for writing a single line of code. Like I mentioned, that gave us the capital to build a product, but it gave us also the confidence that people wanted what we were offering. And we had clear messaging and positioning already built in because of that pre sell period. And you can do the same with your offer. I'm not teaching you something that I haven't tried myself and know it works. You don't need 10,000 followers. I didn't have 10,000 followers when I started it. I had a very small email list of, you know, less than 500 people. You just need clarity and you need the courage to just pull this off in 24 hours. I just want to make sure I'm super clear as I wrap up. You don't need to build a funnel. You don't need to be famous. You don't even need a website. You just need a solution to a problem that helps someone and the courage to offer it. Clearly, people don't buy your credentials. They buy your ability to help them win. Stop waiting, stop trying to perfect everything, launch the offer, serve someone, even just one person, and make your first sale. 24 hours is all it takes to go from stuck to in business. Trust me, that's how it works. You go from 0 to 1 by just committing to it for the next 24 hours to make this happen. Thank you so much for listening to Subscribing to being part of our community, being a part of this podcast. If you've made it this far in the episode, it tells me you are a winner. Right? You're somebody that wants to learn, wants to grow, wants invest in themselves, is looking to become a better person every single day. You're my kind of person. Love it. Thank you so much for being here. If you found today's episode helpful and you want more practical business lessons to help you start, grow and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now. Whether it's Apple or Spotify or ever, you listen to podcasts by hitting subscribe. You get our next episode automatically and it's the best way to support the show. It's absolutely free and it's a way for you to commit to growing your business. And now that you subscribed, I'll check you in the next episode.
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