Podcast Summary: The $100 MBA Show - Episode MBA2663 Q&A Wednesday: How Do I Start Learning About AI?
Release Date: August 13, 2025
Host: Omar Zenhom
Podcast: The $100 MBA Show
Introduction
In Episode MBA2663 of The $100 MBA Show, host Omar Zenhom addresses a pressing question from a listener named Jackie, who runs an online business teaching people how to manage Airbnb properties. Jackie expresses her concerns about her limited knowledge of Artificial Intelligence (AI) and seeks guidance on how to effectively integrate AI into her business operations. Omar provides a comprehensive, step-by-step framework to demystify AI and empower entrepreneurs like Jackie to leverage its potential without needing an extensive technical background.
Listener's Question
[00:57] Jackie:
"I'm not very knowledgeable about AI, but I understand it's becoming important fast. Where do I start and how do I actually learn and use this?"
Omar appreciates the relevance of Jackie's question, emphasizing that in 2025, AI has become an indispensable tool for online business owners.
The Importance of AI in Modern Business
Omar underscores that AI is no longer optional but a "force multiplier" that can "give you back time, improve your content, and help you make better decisions" ([01:05]). He reassures listeners that understanding the intricate workings of AI is not a prerequisite for harnessing its benefits, drawing a parallel to driving a car without needing to be a mechanic.
Five-Step Framework to Integrate AI
Omar introduces a practical five-step approach to help entrepreneurs like Jackie get started with AI:
1. Choose One AI Tool and Use It Daily
Omar recommends starting with either ChatGPT by OpenAI (preferably the Plus version for advanced features like GPT-4) or Claude by Anthropic. He advises against switching between tools initially, stating:
"The more you use one, the better results you're going to get" ([03:20]).
2. Adopt the COAST Prompt Formula
Omar presents the COAST formula—a structured method to craft effective prompts for AI interactions:
- C – Context: Define the situation or background.
- O – Objective: State what you aim to achieve.
- A – Action: Specify the exact task for the AI.
- S – Style: Determine the tone, voice, and format.
- T – Target: Identify the intended audience.
Notable Quote: "The better your prompt, the better the results. And that's the secret of AI." ([06:45])
3. Create a List of 10 Everyday Tasks to Outsource to AI
Omar encourages listeners to identify and delegate time-consuming or unenjoyable tasks to AI. Examples include:
- Writing headlines for content
- Crafting subject lines for emails
- Repurposing video scripts into Instagram captions
- Summarizing lessons for courses
- Creating quizzes or worksheets
- Transforming testimonials into stories
- Generating FAQs for sales pages
- Summarizing podcast episodes into blog posts
- Drafting customer support email responses
- Developing new lead magnets
He emphasizes, "You don't have to replace everything you do. You just need to delegate the things that are time-consuming." ([08:30])
4. Overcome the Fear of Technology
Addressing common apprehensions, Omar reassures that AI tools are becoming increasingly user-friendly. He shares his own experience with AI-assisted web development, highlighting:
"You don't need plugins, fancy workflows, or any coding knowledge. All you need is clear communication and a willingness to learn." ([10:15])
5. Harness AI for Enhanced Possibilities
Beyond productivity, Omar explains how AI can open new avenues for business innovation:
- Brainstorming digital products
- Generating course ideas based on customer feedback
- Simulating customer objections for offers
- Developing promotional strategies
Notable Quote: "AI doesn't just save you time, it opens up new lanes in your business." ([12:50])
Practical Application: COAST Formula Example
Omar provides a real-world example using Jackie's Airbnb course:
Basic Prompt:
"Write me a promo email for my course."
COAST-Enhanced Prompt:
"I teach people how to run successful Airbnb listings. I want to write a promo email to sell my beginner course. Write an email that introduces the course and ends with a strong CTA to buy. Make the tone friendly but professional. The reader is a first-time Airbnb host who is overwhelmed and wants step-by-step guidance."
He demonstrates that the COAST method yields more tailored and effective AI responses, underscoring its importance in maximizing AI utility.
Recap of Steps
Omar summarizes the five-step approach:
- Choose an AI Tool: Start with ChatGPT or Claude.
- Use the COAST Formula: Enhance prompt specificity.
- Outsource Tasks: Delegate 10 routine tasks to AI.
- Embrace Imperfection: Learn by doing and iterate.
- Explore Possibilities: Use AI to spark creativity and innovation.
Notable Quote: "Don't wait to learn AI like you're going to learn something in a course. Start using it and you'll learn as you go." ([13:30])
Encouragement and Call to Action
Omar concludes by motivating listeners to take immediate action:
"If you've been ignoring AI because it felt too big or too nerdy or too late, today's the perfect day to change that." ([14:00])
He invites listeners to subscribe for more practical business lessons and engage with future Q&A sessions by submitting their questions.
Conclusion
In this episode, Omar Zenhom effectively demystifies AI for entrepreneurs, providing a structured and actionable roadmap to integrate AI into their businesses seamlessly. By emphasizing practical steps, mindset shifts, and continuous learning, Omar empowers listeners to harness AI's full potential, ensuring they stay competitive in the evolving business landscape.
Further Resources:
- Visit: 100mba.net for more business lessons and resources.
- Subscribe: Follow The $100 MBA Show on your favorite podcast platform to receive future episodes automatically.