Transcript
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Listen, I found that the best B2B marketing gets wasted on the wrong people. So when you want to reach the right professionals, I Recommend you use LinkedIn ads. LinkedIn has grown to a network of over 1 billion professionals, including 130 million decision makers. That's people that have the ability to say yes to your offer. That's why LinkedIn has the highest B2B.
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ROAs of all online ad networks.
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Spend $250 on your first campaign on LinkedIn ads and get a free $250 for the next one. Just go to LinkedIn.commba that's LinkedIn.commba terms and conditions apply. Introducing your new Dell PC with the Intel Core Ultra processor. It helps you handle a lot like your holiday to do list. Like organizing your holiday shopping and searching for great holiday deals and customer questions and customers requesting custom things. Luckily you can get a PC with all day battery life to help you get it all done. That's the power of a Dell PC with Intel inside backed by Dell's price match guarantee. Get yours today@dell.com holiday terms and conditions apply. See dell.com for details. If you've been working hard for years but still feel broke, there's a reason. And no, it's not because you're unlucky or you're just not cut out for business. It's because you're stuck in a trap. A trap of trading time for money. That's the number one reason most people stay poor. They work an hour. They get paid an hour. When you stop working, the money stops coming in as well. And that is the ultimate financial dead end. If you want to get rich, you have to escape this trap. The way out is something called leverage. Welcome Back to the $100 NBA Show. I'm your host Omar Zenh where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business real quick. If these episodes help you in any way, hit the Follow button on this podcast app. It helps us to keep bringing you practical business insights three times a week for free. Thanks. Let's be real. Most jobs, whether you're an employee or a freelancer, or even self employed, like a one person service business, you're just a different version of the same trap. You trade your hours, you trade your energy, you trade your life for a paycheck. And here's the kicker. You can never work enough hours to get rich. There's only 24 hours in the day. We all have 24 hours in the day. No one gets more hours than the other person. No matter how good you are, you can't scale yourself. You can't make more time. That's why doctors, lawyers, consultants, people that make good money can still go broke. If they stop working, the money dries up. The truth is, if your income relies 100% on your personal labor, you will never get rich. That's just the bottom line. So how do people actually get rich? They use something called leverage. I learned this years ago from a guy named Naval Ravikant. And he taught me that leverage means your effort produces results without requiring direct time every single moment. Meaning that you're not always using your time in order for you to a result. And there are four main forms of leverage. The first one is labor, and that is when other people's time is being used. When you hire a team, when you hire even one person like a VA for $500 a month, that is leverage. You're no longer using your own time, your own energy, your own life to create something for your business, to create value for your customers. Somebody else is doing that now. And therefore you have leverage. You're able to utilize somebody else's time. This is why when you're networking and talking to and you'll learn somebody's business has 200 team members. The reason why you're impressed by that is because they have 200 people leveraging their time, their effort, their energy to build something valuable for their business. The second form of leverage is capital. Money. Money that works for you. That could be investments like real estate or stocks. It could be loans. You're getting a loan from the bank. It could be assets that's generating returns. This could be you taking the profits from your business and reinvesting it in your business to make it more profitable and make it more valuable. Capital is a multip Leverage form number three code. This is software, this is technology, this is tools, this is AI. Things that work for you 24, seven while you sleep. For example, I had a software business called Webinar Ninja that we built and then sold. After 10 years, we got acquired. And when I was running that business, this software was being sold to people while I was sleeping, while I was on vacation, while I was having dinner, while I was playing basketball. Right 24 7. This code, this software was doing work and providing a product, a service to people to get a job done. And it was valuable to people, so people paid for it. And therefore that code was serving me at a higher leverage because it's doing things I can do 247 fourth form of leverage media. That's content marketing. That is emails. That's podcasts, that's books. That's YouTube videos. Those are sales videos. These ads. Media is a form of leverage because you can create it once and then put it out. And many, many, many people can see it by just one creation. One piece of content can be shared and, and can be consumed by millions. Every wealthy person you know that has built their wealth by themselves and inherit it has used one or more of these levers of leverage. That's how you break out of that time for money prison. So you're probably now seeing the uncomfortable truth. You don't build wealth with a job. You build wealth with a business. Why? Because a business is simply a machine that uses leverage. It uses labor, a team that grows and outputs beyond what one person can do. It uses capital like investors or revenue from the business to reinvest in the business and get more cash flow. It uses code like systems and automations and software to be able to serve more customers. Next, the fourth form of leveraged media. Your brand, your marketing, your social media, your reputation compounds over time and earns you more money. And now with the media, there's no gatekeepers. You could create a podcast tomorrow. You could start a YouTube channel tomorrow. You don't have to get on TV anymore to get exposure. This episode of The Hundred Dollar MBA show is brought to you by Booking.com look, if you're running a vacation rental or even just getting started with one, you need to be where the travelers are. And a whole lot of them, they're on booking.com I sure am. What most hosts don't realize is you can actually list your vacation rental right there on the platform, not just hot your place. And if you're not listed, you're pretty much invisible to millions of potential guests. I'm talking about people who are ready to book. They're opening up the app, they're searching for a place. And if you're not on booking.com, they're not finding you. The best part, getting set up is fast. You can register your place in about 15 minutes. And get this, almost half of new hosts get their first booking within a week. That's wild. 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