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The $100 MBA Show
MBA2705 Q&A Wednesday: How Do I Get The Confidence To Create & Share Content?
00:10:31
Putting your work out there can feel intimidating especially when doubt creeps in. If you’ve ever hesitated to hit publish, you’re not alone.
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- [00:01]
Morgan Stanley Announcer
This episode is sponsored by Morgan Stanley's Thoughts on the Market. Today's financial markets move fast. Morgan Stanley moves faster with their daily podcast, Thoughts on the Market. Thoughts on the Market covers daily trends across the global investment landscape with actionable insights from Morgan Stanley's leading economists and strategists. And with most episodes under five minutes long, staying informed has never been easier. Listen and subscribe to Thoughts on the Market Wherever you get your podcasts.
- [00:29]
Omar Zenhom
Listen.
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Sponsor/Ad Voice
I found that the best B2B marketing.
- [00:31]
Omar Zenhom
Gets wasted on the wrong people. So when you want to reach the right professionals, I Recommend you use LinkedIn ads. LinkedIn has grown to a network of over 1 billion professionals, including 130 million decision makers. That's people that have the ability to say yes to your offer. That's why LinkedIn has the highest B2B ROAs of all online ad networks. Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one. Just go to LinkedIn.com MBA that's LinkedIn.com MBA Terms and Conditions apply. Welcome to Q and A Wednesday, where I answer a real question about starting, growing and scaling your business. Today's question comes from Sherry, and Sherry asks, how do I get the confidence to create and and share content? Sheri, you're not alone. Every creator, every business owner, every entrepreneur, including myself, has felt that fear of hitting publish, of putting that video out there, of posting that content. So today, let's take some time to break down where this fear comes from in the first place and how to beat it and have what I call unstoppable confidence. And when I say unstoppable, I don't.
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Sponsor/Ad Voice
It's not some sort of jargon word.
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Omar Zenhom
I'm talking about creating confidence that will allow you to not be stopped from publishing because you need to put that content out there to build your business and brand. So I'm going to show you how to build that unstoppable confidence so you can create and share your work. Welcome Back to the $100 MBA Show. I'm your host, Omar Zenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow and scale your business real quick. If these episodes help you in any way, hit the Follow button on this podcast app. It helps us to keep bringing you practical business insights three times a week for free. Thanks. Let's start with the truth that most people want to hear. Confidence doesn't come before action, it comes after it. You don't wake up one morning magically feeling confident. Confidence is built by doing, not by thinking. Think about anything that you're even semi confident about. You're confident because you've done it over and over again. Think about learning how to drive. You were nervous the first few times behind the wheel, but after a few hundred times you built confidence. Your confidence became automatic. You can now drive and listen to music and talk to somebody and even eat some fries or drink a coffee. The point here is that that didn't just manifest itself from one day to the next. You built that confidence of driving because you drove so much. And creating content works the same way. You don't get confident so you can post. You post so you can get confident.
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Sponsor/Ad Voice
And that's great news because it means.
- [03:30]
Omar Zenhom
You don't have to wait to feel ready. You can just get started. And the catch 22 here is that the further along you push this, the more you delay this, the longer it will take for you to feel confident. Right? Because you're only going to start feeling confident when you start doing it. So just start doing it. Let's dig deep and really answer the question. Why are we afraid to post this content, Create this content, put it out there in the world? The biggest reason, in my opinion, is not about time or skill. It's about the fear of judgment. We ask questions like, what will people think? What if I sound stupid? What if no one likes it or watches it or, you know, hits that like, button, whatever it might be. The truth is, is that no one's paying as much attention as you think because you're just starting out. Everyone's too busy thinking about themselves and what's in it for them. So that's really something you need to focus on, how you can add the most value and make it beneficial to other people. They're not really thinking about you and how confident you look. And honestly, the few people who will judge harshly, they don't pay your bills, right? You don't need them anyway. Every successful creator that I know and admire and that you admire with massive followings, they started with zero confidence and zero audience and zero followers and zero email list subscribers and zero dollars. The only difference is they hit publish anyway when they weren't confident. Let me share a little honest story. One time I was driving in my car and for some reason, my media player, my radio, looped the playlist and played the first episode of this podcast, the $100 NBA show that published on, I believe, August 11th of 2014. This is over 11 years ago. And I couldn't find the pause button fast enough. It was so, so painful for me to listen to. I was, you know, scrambling to just stop this, right? And honest truth is, like, I can't listen to the first hundred episodes of this podcast because it's cringe worthy for me, right? But I'm glad I did it because those reps allowed me to get better and better. And if I don't have cringeworthy work, it really means I started too late. It also means if I don't have cringeworthy work that I wasn't progressing, I wasn't getting better. So it's good to know that in comparison to what I believe I'm creating now, it's cringe worthy. So it's okay. You gotta get started before you're ready. It's okay. And the beauty of this whole situation is that your audience is small in the beginning, so not a lot of people are listening, not people are watching, not people are reading your posts. So therefore, the embarrassment or, you know, the uncomfortable feelings is not at a large magnitude with all the reps you're gonna put in in the days and years to come. And as you start building your audience, you start to grow, as your audience grow and grows, and that way your content gets better and better.
- [06:13]
Sponsor/Ad Voice
Today's sponsor is a product that I absolutely love and use every single day. Aura Frames. With Aura Frames, you can share photos and videos effortlessly straight from your phone all year long. Plus, you get unlimited free photos and videos with the Aura app. You just connect it via wi fi. When Nicole and I come back from holiday or even a dinner out, we load up our photos in the Aura Frame app and our frame sits right in our living room. When I wake up in the morning and have breakfast, it's the first thing I see. This thing is a gratitude machine because I get to look back at all the great memories and really have an incredible amount of gratitude for the life that I live. I get to relive the memories every single morning. We loved it so much, we gifted an Aura frame to Nicole's mom for Christmas. For a limited time, visit auraframes.com and get $45 off or as best selling Carver mat frames named number one by Wirecutter by using promo code MBA at checkout. That's a U R A frames.com promo code MBA. This exclusive black Friday Cyber Monday deal is their best of the year, so order now. Before it ends, support the show by mentioning us at checkout. Terms and conditions apply.
- [07:28]
Omar Zenhom
Hey, are you looking to grow learn or simply get inspired. With Masterclass, anyone can learn from the best to become their best. For as low as $10 a month, get unlimited access to over two classes taught by world class business leaders, writers, chefs, and more. Each lesson fits easily into your schedule. Watch anytime on your phone, your laptop or your tv. I watch classes on my TV while I'm having my lunch. Or you can switch to audio mode to learn on the go.
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Sponsor/Ad Voice
Traveling for the holidays.
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Omar Zenhom
Do what I do. Download classes to watch offline. That way you can watch them on the plane regardless if there's wifi or not and the impact is real. 88% of members say Masterclass has made a positive difference in their lives. Here are some classes I recommend. Learn how to tell great stories with Big Short and Moneyball author Michael Lewis, or apply the principles of improv to your life with Amy Poehler. Or develop good repeatable habits with Atomic Habits author James Clear Last holiday season I gifted Masterclass to Nicole, my partner in business and life, and she absolutely loved it. Masterclass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to masterclass.com mba100 for the current offer. That's up to 50% off at masterclass.com mba100masterclass.com mba100 the fastest way to gain confidence is to shift your focus when you're creating the content about the audience and not yourself. When you're just thinking about yourself, you're really saying, I'm the most important thing here. What will people think about me? You're making the content about you. It's not about you. When you think, how can I help somebody today? How can I make their life a little bit? You make it about them. And confidence comes when you're in service mode, when you're really trying to serve your audience. So instead of thinking, is this perfect? Ask yourself, will this help someone take one step forward, one step closer to their goal? What I found is incredibly helpful when I'm creating content is I ask myself, would I have found what I'm about to share to be helpful? When I was getting started, I put myself in the shoes of my audience member, of my listener, of my viewer. That's the bar that is where you want to be when your intent is to serve. You stop performing and you start connecting with people. One of my favorite hacks when it comes to video content is try to shoot videos as if you're having a FaceTime conversation with somebody. If I was giving advice to somebody, a friend of Mine, a family member. How would I speak to them? And this is what I would do, right? I would present in a personal way, being myself and give examples that would be relatable to them. When I started the 100 nomination, like I mentioned, I was nervous too. But I told myself, if this episode helps one person, it's worth it. So I hit record. Then another day, I hit record. Another day, hit record and fast forward. Hundreds of millions of Downloads later. Literally 300 million downloads later. The truth is that I feel a little bit nervous before I hit record, even till today. But that means I care. That means that I want it to be great. And that's all right. I have more confidence for sure because I've done it so often and I've done it for so long. But I also lean on the fact that it's okay to be a little bit nervous. It's okay to be on your toes and want to deliver. So I want to give you a quick system to build confidence quickly. It's a practical system you can use right now, like this week to build confidence fast. Step one is to lower the stakes. You're not delivering a TED talk here, right? You're recording a 30 second video, for example, or a short post or tweet. Keep it small and doable. Just put yourself out there. Step two Set a schedule. Consistency builds confidence. Pick a certain day of the week or a few days a week to create and publish content. You can batch it so you're creating content for the whole week in one or two days and make it non negotiable like a debt you have to pay and actually put it in your calendar so you're reminded. Number three, use the 10 rep rule. Promise yourself you won't judge your content like watch it, look at it, review it until you created ten pieces of of that content. The first ten are just practice. And practice has to be real. Practice where you create and you put it out in the world. You share it with the world. No one critiques their first 10 workouts right at the gym. Why are we doing this with our content? Don't worry about it, just put it out there. Success is publishing. Step 4 Build a feedback loop. Ask your audience one question. Was this helpful? That's all you really need. Ask them at the end of your video or in your post. Was this post helpful? If so, how so? So you can learn what to double down on and what to do better. And of course what resonates with your audience. And step five, celebrate your effort, not the outcome. You can't control the views, you can't control the likes, but you can control consistency. Reward yourself for publishing, for being out there, for sticking to your publishing schedule and not the amount of views or likes you get, because you can't control that, especially at the start. Do this program I just shared with you for 30 days and you won't need to find confidence. You will have earned it over those 30 days. So, Sheri and everybody who's listening, how do you get confident to create and share content? You don't wait for it. You build it yourself. Okay? Confidence is the reward for taking action and not the prerequisite you want to serve. Don't perform, okay? Don't try to, you know, tap dance for people here. You're what you're trying to do here is really connect with people. Like a FaceTime call you want to post. You don't want perfection here. You just want to share with the world. And remember, if you're nervous, that means you care. It's okay. If you show up with that intent to help, you really can't lose. Thanks for the awesome question, Sheri. If you have a question you want to ask here on Q and A Wednesday, make sure you ask it by just submitting it over@100mba.net Q and we'll answer it right here on the show. Before I go, I want to leave you with this Confidence is one of those things that builds over time. You can't rush it. You have to be patient and understand that you're never going to be 100% confident, okay? You're just going to be more confident than yesterday. So be patient with yourself and make sure that you do so you can build that confidence. If you found today's episode helpful and you want more practical business lessons to help you start, grow and scale your business, the best thing you could do is subscribe to this podcast.
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Sponsor/Ad Voice
Hit subscribe or follow on your favorite.
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Omar Zenhom
Podcast app, the one that you're using right now. Whether it's Apple or Spotify or ever. You listen to podcasts by hitting subscribe, you get our next episode automatically and it's the best way to support the show. It's absolutely free and it's a way for you to commit to growing your business. And now that you subscribed, I'll check you in the next episode.
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Ben Stiller
A Sapphire Reserve Story from Ben Stiller.
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People who want to get into entertainment always ask me for advice. And after shooting Severance for Apple TV Plus, I basically have a simple answer. Don't work with goats. They don't take direction. They eat your shoes. They're emotionally distant. I mean, I used to think certain actors were difficult, but goats are worse.
- [14:37]
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