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Just bring your number. $30 first month and $25 after with autopay not available. If with Metro or T Mobile in the past 180 days. The best content online in my opinion is the content that when you watch it, you forget that you're watching a video and you feel like you're in the conversation. So a good rule of thumb is don't turn into a different human when the camera goes on. If you're calm in real life, be calm on camera. If you're dry and funny and witty, then be that on camera. Don't turn into something that people don't really understand or have never seen before in person. The Reason why I'm saying this is because it's hard to maintain something you're not. It's hard to actually be authentic with a Persona that is not you. It's just easier to be yourself because you know who you are. You always are acting that way outside of the camera, outside, you know things are rolling, you're going to just show up as you, and that's good enough. For example, I talk with my hands a lot. That's because it's who I am as a person. It's part of my background, my culture. My parents immigrated from Egypt to the U.S. so Arabs, they move their hands a lot when they talk, and they very expressive, and they use a lot of volume sometimes. And that's how I am sometimes in restaurants and we're having dinner, and Cole and Nudge would be like, hey, lower your voice a little bit. And she's right. I'm making too much noise. But the point here is that that's who I am, and that's who I try to be as much as possible on camera. And forget about the cameras. Rolling. It's okay to be a slightly more energized version of yourself on camera, but don't be a different character. Don't be something that you're not used to. If you show that video to a family member or a friend and they're like, hey, this is not who you at the dinner table, right, Then you know for sure that there's a mismatch here. You really need to just try to put away this effort to be a Persona and just be yourself. It takes time, but the more and more you become natural in terms of just trying to let go, of just trying to impress everybody and just be yourself. Be your own character, who you are normally every single day. The easier it's going to be for you to shoot content, the easier for you to resonate with an audience, because now you're really revealing more the real person behind the camera. Another reason why people sound stiff on camera is they're trying to remember a script word for word. You can hear them thinking, like, okay, what's the next sentence? What do I have to say next? What are the exact words? Instead, what I want you to do is switch to bullet points. Before you record, write down three to five bullet points. Know that you have to cover these bullet points and just deliver them in a natural way. This could be like the hook. Two or three key points and a takeaway or a call to action. Those are very easy, general five bullet points that you can Cover. When I speak on stages, at events, one of the things I try to do with my 20 minute, 30 minute, 40 minute talks is not script it word for word, but to link everything with stories. Because I know my stories, I know things that happen in my life. I could tell that story over and over again. And it's just easy for me to know what to say next because one story leads to the next. And I actually learned this from stand up comedy. I'm a big student of stand up comedy. And when I watch standup Connie, I really notice how every joke, every segment, every story links to the next one. And they have these things called callbacks where they always refer back to a joke and usually they end the set or the end the special on Netflix, for example, with a joke that you heard at the beginning. So this is a really good technique just to link things with stories. For longer types of content, but for shorter content, for podcast episodes, for videos, for social media, you can just remember five bullet points that you have to cover, have a post it note maybe next to you. You can look down on it and then look back at the camera and you can cut when you're looking down. But the point here is that you want to feel as natural as possible when you're delivering and you're not trying to say everything word for word. For example, for this episode that you're listening to or watching on video, I have four bullet points. FaceTime, Trick, Personality versus Persona, Practice Reps, Challenge, and Simple CTA. So those are my four bullet points. As you can see, I've talked about half of these and I've gone into some stories and talked about some examples, but I generally know what I'm talking about. And this is where I'm sticking to these bullet points. That's it. When you use bullet points instead of sentences, you speak in natural language. Now take note, when you're speaking a natural language and using bullet points, you will make mistakes. Sometimes you'll stumble on your words, sometimes you'll say something that's grammaric, grammarically grammatically incorrect. There's a perfect example right there. So it's okay. That's how normal natural speech sounds like. And that's okay. Would you do that on the dinner table? Yes, you would. And you have a little bit of a chuckle and a laugh and you would keep on going. And people can appreciate that when you speak in bullet points, you stay present, you stay on point, and you're able to riff a little bit, which feels more conversational. But you always go back to the point that you're trying to make, remember the goal is connection with your audience, not perfection. Here's the part nobody wants to hear, but it's the most important part. The only way to be more natural on camera, in my experience, is to spend more time on camera. It's just that simple. You can listen to tips all day, but if you don't feel what it's like while you're on camera and course correct, you're not going to really get better. You don't feel different until your body gets used to it. Right? You have to build that muscle memory. So I want to give you a very simple challenge that you can do with yourself. It's called the 30 Day Video Reps Challenge. Super simple. For the next month, I want you to record one short video every single day. This is a short video, under a minute. And that's great because most reels or shorts on social media are a minute around the minute. Mark, I want you to post these videos. These videos don't count if you just keep them on your phone. You got to post them on Instagram stories or on reels or on TikTok or on YouTube shorts. Even if it's just to a small following that you have, that's okay. The point is, is that you want to put it out in the world. That makes it real. You're going to get some feedback and you're going to also just get used to just publishing and putting it out there. Meaning like, I'm going to record, I'm going to get it done, I'm going to publish and I'm going to put it out there and I'm going to move on to the next one. The point of this exercise is to not go viral. Okay? The point here is to get the nerves out of your system. You're just getting used to producing content, getting more comfortable in front of camera, using the strategies and the techniques and the tips I gave you today while you're doing it for 30 days and putting it out in the world. So you're publishing and getting used to just not being so overly concerned about how you are coming across. By week three, I'm telling you, you're going to start saying to yourself, wow, this felt terrifying a couple weeks ago. Now it's just another thing I do. It's something that I'm used and that's the first sign that it's becoming natural. Part of what makes you stiff on camera is the pressure you put on yourself. For each video you say to yourself, this has to Be amazing. This has to perform. It has to go viral. This has to represent my brand forever. No, it doesn't. This is just a rhetoric that you're putting in your brain. That's not helpful. Okay, here's a better belief you should have when you put out these videos. This is just one of a hundred videos I'm putting out in the near future. It's going to be one of thousands. It's going to be one of tens of thousands. I'm going to make a ton, and my job is just to get 1% better with each video. When the stakes go down, you start to relax. You start to have a little bit more of a sense of humor. You start to just be yourself and just enjoy the process. Remember, Joy, remember just having some fun with it, because the more fun you have with it, the more you're going to do it. So before you hit record, tell yourself this doesn't need to be perfect. It just needs to be honest, helpful, and done right. It has to get created and be put out in the world. Let me give you a few more quick tactical tips that you can use today to feel more natural. This is in addition to everything I taught you today, in addition to the 30 day challenge. Let's go. First one is, I want you to stand up if you can. I'm standing up right now. Most people are more expressive when they're standing. Your breathing opens up, you have have more energy. Your gestures feel more natural. Personally, I like standing up because of that energy feeling, and it just feels more natural because I was a school teacher for 10 years and I was standing when I was teaching, and this is just something that I've been doing for a very long time. So I like standing. Tip number two, look through the lens, not at your own face. So if you have a webcam above your screen or your monitor or whatever it might be, don't look at the, you know, video feed of your face because you're going to be very critical about what you look like. You're going to be thinking about your face. This is especially important if you're looking at your phone. Look at the lens, right? If you even flip the camera so you don't even see yourself like the back of your phone like this. That's even better. Listen, we've all been guilty of staring at our own image instead of the lens, checking ourselves out, making sure that we look presentable. But do that before you hit record because that really kills connection, because you're not really making eye contact with the lens. And Therefore, when somebody watching the video, they feel like you're talking directly to them. It's okay for you to take a first take. The first one doesn't have to count. You don't even have to hit record. You can just say what you want to say before you hit record, then hit record, then start to talk. Even if that first take after record is not the way you want to do it, that's okay. Do it again while it's rolling and you can edit later. Tip number four, Warm up your voice and face a little bit. I know that sounds silly, but it really works, you know, Shake out your shoulders a little bit, roll your neck, feel a little bit more relaxed. Say a few sentences out loud before you film. Smile really, and relax. This kind of allows you to warm up your face muscles. I find this incredibly helpful because it allows me to enunciate my words a lot better when my face muscles are a little bit more triggered or I've kind of used them a little bit before I hit record. Tip number five, My fifth and final rapid fire tip is to record shorter videos. I hinted at this before. You should just aim to shoot 30 to 60 second videos. It's okay if they're short. Nail a short, punchy video first and you'll get confidence because you're like, hey, that was pretty good. The longer your videos, the harder is for you to have a video that you're satisfied with because there's more room for error. There's more room for you to kind of go out of bounds. So start with shorter videos. Before I wrap up, I just want to just address the elephant in the room. Why does this all matter? Because I believe video is one of the fastest way for you to build trust with your audience, to stand out, to grow your business beyond just great products, but having a great brand. Most people will never get comfortable on camera because they're not going to put in the practice and the work that we talked about today, which means if you do it, you'll already be ahead of them. When you're natural on camera, magic happens. People feel like they know you. I can't tell you how many times people have stopped me in person or seen me at a conference and they say, like, I've been listening to you for years. I feel like we've been friends. They feel like they know me because of how I've constantly worked on this, trying to be myself on camera or even just on audio with the podcast. When you work on this, people start binging your stuff because they start to feel like they want to build that relationship, but they're enjoying the content more because of your delivery. They think of you when they have a problem to solve. They go to your podcast, they go to your website, they go to your products or services. And when you make an offer or call to action, it doesn't feel like a stranger selling to them. It feels like friend recommending something that can help them out that's incredibly powerful. If you found today's episode helpful, help somebody else by sharing it. Share with somebody you think is struggling with being on camera or is on the same journey as you. Send them a message. Use that share button that's on the app that you're using right now to consume this episode and go ahead and share it with them. I'm sure they'll thank you for it. Before I go, I want to leave you with this. If you invest in this journey, in this practice, this 30 day challenge, I'm telling you, it's not only going to make your videos better, but you're going to be a better communicator. You're going to be better at sales, you're going to be better at just being somebody that people like being around. Because you have practiced the art of communication. In my opinion, communication is the number one skill because you can have a great product and have a great service, but if you know how to communicate it, then it's pretty much worthless. So throw away this idea that you're not good at this or you're not talented. No, it's reps plus intention. That's what I found. That actually makes a difference. If you found today's episode helpful and you want more practical business lessons to help you start, grow and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now, Whether it's Apple or Spotify or wherever you listen to podcasts. By hitting subscribe, you get our next episode automatically. And it's the best way to support the show. It's absolutely free and it's a way for you to commit, commit to growing your business. And now that you've subscribed, I'll check you in the next episode.

B (22:21)

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