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The $100 MBA Show
The “Cheat Code” To Business (The Secret To Selling To Anyone From Years Of Teaching)
00:09:35
How many great products never get the attention they deserve simply because the founder can’t explain them clearly? It’s frustrating. You know your idea is solid, but if people don’t “get it” right away, you lose them. Omar’s breakthrough came not from a business seminar, but from years in the classroom. Teaching taught him the ultimate cheat code. If you can explain something simply, you can sell it, lead with it, and build a following around it.
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Visit Dell.com deals. Most business owners fail for one simple reason. They can't explain what they do. They have a killer product, but they lose the customer in the first 30 seconds. I spent 10 years as a schoolteacher before I realized that teaching is actually the ultimate cheat code to business. It's the mother of all skills. If you can teach, you can sell anything, you can lead anyone. You can grow a massive following. Today I'm going to give you my exact five step framework that turned my teaching skills into multiple multimillion dollar companies. And step five is the real unlock that most people get wrong. If you miss that, the first four steps won't matter. And because I like to walk the talk throughout this episode, I'll use today's episode topic as an example to explain each step. Foreign. Welcome back to the Hundred Dollar MBA Show. I'm your host Omar Zenholm where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business. I got a quick favor to ask if this show has helped you in any way. Leave me a quick review. You could do so wherever you listen to podcasts. This helps me and my team reach even more people who need the same no fluff practical business advice that you're getting from the show. It only takes a few seconds but it makes a huge difference. Thanks for being a part of our journey to help others on their journey. Step one Tell them what's in it for them? People need to know why you need to learn what you're Trying to teach them. Okay, this is exactly what I did at the start of the episode, actually. I shared that teaching is the mother of all skills and that we with it, you can lead a big team, you can sell anything, you can grow a massive following. So take a moment and ask yourself seriously, take this moment right now and ask yourself, if you had the ability to explain anything to anyone easily and clearly, how would it help your business? Step two. Why you. You need to share why you're the best person to learn this from so that they're committed to the process. I did this as well at the start of this episode. I shared my education and my experience and that I actually taught five days, a five classes a day, every single day for a decade. Why are you equipped to talk about what you talk about? What's your unique angle? What's your unique experience that no one else can share? Make a note of that in your mind. It could just be as simple as the fact that you have a couple of skills combined that make you unique. For example, I have the skill of teaching from my days of teaching, but also have the skill of knowing how to build and grow businesses. So these two skills make this show unique. Step three. For the love of God, please keep it simple. Only teach something that can be accomplished in five steps or less. Why is this important? In order to learn something? This is something I learned in my days of teaching. In order for somebody to learn something, you need to be able to get them to do two things. Two things have to happen. What are those two things? One, they need to comprehend it. They need to understand what you're teaching. And number two, they need to remember it so they can repeat it for themselves. For example, when you were in a grade school, remember when you were learning long division, you first were taught what division is all about. And then the teacher would go through the steps of dividing, you know, in an equation, and then you would go home and do some homework. If you didn't remember the steps of how to do long division, then you would not be able to do the homework and therefore you don't have the skill to do long division. Now, why do I say five steps or less? Because more than five is just too much. Again, the meta lesson in this lesson, the lesson within the lesson, right? Today's lesson is five steps. Not seven, not 10, not 21. Why? Because I want to make sure that you can remember every step. And when it comes to steps, you can also remember the order. So anything more than five is just too much. That means your topic is too broad and you need to simplify a little bit more. If the person you're coaching or teaching or selling to can do those two things, comprehend and remember, then they will win and you will win in the process. Now I want you to ask yourself this question. What is something that you can teach in a few steps or less to your followers? Okay, no more than five steps. So you could teach this on social media, to your team, on a stage at a conference. What is that thing that you can break down in five steps or less? Now keep your answer in your head because you'll need it for step four. If this episode's resonating with you and you're loving what you're hearing, then you're going to want to subscribe. Because I have an upcoming episode that I'm working on that's all about answering the question can you actually build a software business in just seven days using AI? It's something that I've been wondering for a very long time. I actually lock myself in a hotel room to find out and see if this AI stuff is all hype or if it's real. And I really show you step by step, is it actually possible to build something valuable that you can sell in just 7 days using AI? So hit subscribe so you don't miss it. Let me tell you about Intuit QuickBooks. When I was starting out my business, I remember sitting at my desk late at night, not working on my business but cleaning up numbers, tracking and reconciling payments, and wondering how this became my life. But once I automated the admin side of things of my finances, those nights had disappeared and I felt a whole lot better. Outdo it with Intuit QuickBooks. QuickBooks is the trusted end to end solution that businesses rely on for getting paid, managing finances, paying employees, finding new customers, and more. QuickBooks provides a team of AI agents and trusted experts, so doing it yourself no longer means doing it alone. Their payment agent gets you paid faster, their customer agent finds leads, follows up and secures more sales, and the accounting agent automates and categorizes transactions. Get your critical business jobs done with QuickBooks on the Intuit platform. If you've been a listener of the show for some time, you know how much I believe that the little things really matter in your business. In fact, Nicole's got a keynote talk that she gives on stages called the Dollars Are in the Details. If you want to level up your business, if you want to take things to another place, you need to make sure you nail the basic stuff in your business, like how you talk to your customers and how you keep your team on the same page. A cleaner, more modern setup can make everything feel smoother, which is why today's episode is sponsored by Quo, spelled Q U O. The modern alternative to running your business communications. If you like to travel like I do, you're going to love Quo because Quo works wherever you are, right from an app, on your phone or on the computer, and it lets you keep your existing number. Add new numbers or teammates in minutes, and you can sync it with your CRM and rely on seamless routing and call flows as your business starts to scale. Quo isn't just a phone system, it's a smart system. Quo's AI automatically logs calls, generates summaries, and highlights next steps so nothing gets lost. Make this the year where no opportunity and no customer slips away. Try quo for free plus get 20% off your first six months when you go to quo.com mba that's qU-U-O.com mba no missed calls, no missed customers step four show them how each step relates to the goal for example, if I want to show somebody how to swish every shot you take in basketball, step one is to line up your feet facing the basket. Why? Because when your feet are lined up to the basket, your hips are lined up and you have a better chance of shooting your shot straight. This increases your chances of making the shot and then swishing it. Of course, people need to know why they need to do each step to commit to it and get the result. I just explained to you why your feet need to be lined up to the hoop because it's going to line up everything for you and make the shot likely to actually go into the hoop. In this episode, along the way, I made sure you knew why each step relates to the goal of being a great teacher and communicator and salesperson. Now, I want you to think of that concept or idea you thought about teaching in step three. What's that first step of that concept? Why is that first step important to achieving the outcome? Step five Input Output this one's a game changer. This is really what helped me not only as a teacher in the classroom, but as a business person, as a trainer of my team members. As a salesperson, you never want to move on to the next step of anything you're explaining without getting the person across from you or the people that are across from you to output what what they just learned. So the pattern is you give input and they give you output before you move on to the next step. So if I'm teaching step one, I gotta make sure that I'm teaching it. That's the input. But then I need them to show me that they get step one before I move on to step two. If you have been paying attention in this episode, you will notice that I did this throughout today's episode. For each step, I asked you to give me an output before we moved on. Don't believe me? Let's go back in time and take a look. By asking the person that you're helping to output, you ensure they're on track and that they'll remember each step. Input. Output is a game changer and it will change the way you interact with other people. Those are the five steps. But I want to give you a bonus. Care. There's an old saying in teaching that says students don't care about how much you know until they know how much you care. Show them that you actually care and want to see them win. I learned this actually from my dad watching him sell cars at the car dealership when I was 13 years old. People bought from him year after year and he was the number one salesperson for 10 years straight because people felt like he had their best interest in mind. He wasn't pushing the sale, he wasn't pushing his customers to make a decision. He actually was more of a consultant and and a friend. What I shared with you today might feel like a bit of magic, but if you follow all five steps, you're good as gold. Step one, tell them what's in it for them. Step two, why you. Step three, keep it simple. Step four, show them how each step relates to the ultimate goal. And step five, Input, output, and finally, Care. Before I go, I want to leave you with this. Being able to teach well has served me and made me millions over the years. And it's based basically the cheat code to my life and business. Use these steps wisely, use them as outlined, and you'll immediately stand out and perform better than 99% of people out there. Because most people are horrible at communication. If this episode connected with you, I highly recommend you check out a previous episode that we published called how to make your first million dollars in one year without getting lucky. No matter what your circumstances are, this is a no fluff action plan to maximize your chances of having a million dollars in your bank account within one. If you found today's episode helpful and you want more practical business lessons to help you start, grow and scale your business, the best thing you could do is subscribe to this podcast, hit subscribe, or follow on your favorite podcast app, the one that you're using right now. Whether it's Apple or Spotify or ever. You listen to podcasts by hitting subscribe, you get our next episode automatically, and it's the best way to support the show. It's absolutely free, and it's a way for you to commit to growing your business. And now that you've subscribed, I'll check you in the next episode.
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