Should you build SMS into your product—or buy it?

For SaaS leaders, product teams, and founders, adding SMS can drive higher engagement, stronger retention, larger deal sizes, and even create a new usage-based revenue stream. But building messaging infrastructure is often far more complex than it appears.

In this episode, TextUs CEO Martin Payne joins Andrew Davis to break down the real costs of building SMS features, the compliance and deliverability challenges most teams underestimate, and why more software companies are choosing embedded or white-label messaging solutions instead.

You'll learn:
• When it makes sense to build SMS yourself
• The hidden engineering and maintenance costs of messaging infrastructure
• How SMS compliance, carrier regulations, and 10DLC impact your product roadmap
• Why SMS can improve retention, stickiness, and customer engagement
• The difference between API-based, embedded, and white-label SMS solutions
• How SaaS companies are generating additional revenue through messaging

Whether you're a CEO, Chief Product Officer, VP of Product, or engineering leader evaluating messaging for your platform, this conversation will help you make a smarter Build vs Buy decision.

👇 Download the Build vs Buy SMS Guide
https://textus.com/playbook/white-label-sms-api-playbook

👇 Learn more about White Label SMS from TextUs
https://textus.com/white-label-solutions

Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/

TextUs.com